Jennifer Baker
Director, Research Operations
Author Insights
Blog
The Top 10 Ways SiriusDecisions’ Global CMO Study Can Benefit You
- SiriusDecisions’ 2017 Global CMO Study results are in
- Data and insights from the study can benefit CMOs in multiple ways, from vetting growth strategies and validating marketing plans, to preparing for a job interview
- Stay tuned for upcoming webinars on the study data and insight from our analysts
Blog
Putting Transformation Into Action: Insights From Summit 2017
- One of the biggest challenges CMOs face is understanding the needs of new buyer personas and buying centers
- Organizations reach inflection points when product-centric go-to-market strategies no longer capture buyers’ attention
- Summit 2017 introduced key frameworks to help CMOs accelerate transformation initiatives
Blog
How Four Marketing Leaders Are Tackling Transformation: Insights From Summit 2017
- One recurring theme at Summit was marketing transformation – nearly every CMO is going through some sort of transformation today
- Summit’s “B2B Alignment: An Executive Conversation” panel exemplified why transformation is top of mind for marketing leaders
- Product- to audience-centricity is a common form of transformation
Blog
SiriusDecisions 2017 Summit: Analyst Session Picks for CMOs
- More than 3,000 B2B leaders will attend this year’s Summit, looking for best practice research and new innovations
- CMOs can make the best use of their time by attending sessions recommended by SiriusDecisions analysts
- CMOs should also attend the Executive Leadership Exchange, a half-day meeting at Summit with first access to new research
Blog
Customer Experience in an Augmented World
- Business model changes and disruptive technologies are raising the customer experience bar
- Disruptive technologies – such as augmented reality – promise limitless possibilities
- CMOs should do their best to assess augmented reality in terms of customer experience and engagement