Jennifer Baker
Director, Research Operations
Author Insights
Blog
The Top 10 Ways SiriusDecisions’ Global CMO Study Can Benefit You
- SiriusDecisions’ 2017 Global CMO Study results are in
- Data and insights from the study can benefit CMOs in multiple ways, from vetting growth strategies and validating marketing plans, to preparing for a job interview
- Stay tuned for upcoming webinars on the study data and insight from our analysts
Blog
Putting Transformation Into Action: Insights From Summit 2017
- One of the biggest challenges CMOs face is understanding the needs of new buyer personas and buying centers
- Organizations reach inflection points when product-centric go-to-market strategies no longer capture buyers’ attention
- Summit 2017 introduced key frameworks to help CMOs accelerate transformation initiatives
Blog
How Four Marketing Leaders Are Tackling Transformation: Insights From Summit 2017
- One recurring theme at Summit was marketing transformation – nearly every CMO is going through some sort of transformation today
- Summit’s “B2B Alignment: An Executive Conversation” panel exemplified why transformation is top of mind for marketing leaders
- Product- to audience-centricity is a common form of transformation
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SiriusDecisions 2017 Summit: Analyst Session Picks for CMOs
- More than 3,000 B2B leaders will attend this year’s Summit, looking for best practice research and new innovations
- CMOs can make the best use of their time by attending sessions recommended by SiriusDecisions analysts
- CMOs should also attend the Executive Leadership Exchange, a half-day meeting at Summit with first access to new research
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Customer Experience in an Augmented World
- Business model changes and disruptive technologies are raising the customer experience bar
- Disruptive technologies – such as augmented reality – promise limitless possibilities
- CMOs should do their best to assess augmented reality in terms of customer experience and engagement
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Leading Marketing Change: Impressions of a SiriusDecisions CMO Roundtable
- Change is becoming the new norm for B2B marketing leaders
- SiriusDecisions roundtables facilitate discussions around change management and other critical CMO issues
- It is more important than ever that CMOs not only respond to business change, but embrace and lead it
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Customers Should Dictate Community Platform Choice
- People join communities for specific reasons – do you know why your customers would join yours?
- Each customer’s needs for joining must be aligned with the online platform chosen to fulfill those needs
- Public and private platforms promise different things, and combining them may not achieve the expected result
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What Michael Phelps Can Teach Us About High-Performance Marketing
- Marketing leaders are be.coming increasingly aware of the importance of buyer behavior, customer experience, and audience centricity and the impact they have on business performance
- Competitive analysis has its place upstream in the marketing planning process.
- In order to beat the competition, focus more on the customer as opposed to your competitors
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Are We Engaged? It’s a Matter of Trust
- Before customers will engage in your online community, you need to gain their trust in you and your social collaboration platform
- Alignment between community goals and corporate objectives is critical for success
- Don’t be eager to throw money at technology unless you are 100 percent sure it works with your environment
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Making Sense of Marketing Organizational Models: A Preview
- Most marketing organizational models in use today have little to do with what is best for the business
- There are four typical model types, with the CMO model being the most effective
- CMOs need to take an evidence-based approach to determining which model is right for their organization
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The Top Six Things I’d Do Differently as a B2B Marketing Director, Part 2
- This is the second installment in a series exploring hindsight in the B2B marketing industry
- Passing intelligence – not just leads – to sales requires alignment and predictive analytics
- Today, there is no excuse for marketers to not apply analytics in their daily work
Blog
The Top Six Things I’d Do Differently as a B2B Marketing Director, Part 1
- This blog post is the first installment in a series written by a marketing leader with 15 years of experience
- The author her insights on the shifting marketing director role after recently be.coming a SiriusDecisions analyst
- Above all, don’t miss the opportunity to utilize as many tools and initiatives – like those presented at Summit