Linda Ivy-Rosser

VP, Research Director

Forrester Bio

Author Insights

Blog

Tech Stack Optimization Is Now A Strategic Priority

Linda Ivy-Rosser 1 day ago
Learn how Forrester’s outcome-based technology optimization model creates an approach that offers advantages to delivering business aligned value and enabling growth.
Blog

Predictions 2024: A Lethargic Enterprise Software Market Goes Cutting-Edge

Linda Ivy-Rosser October 30, 2023
In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.
Blog

Emotional Quality Of Experiences: The 2022 CX Index Bright Spot

Linda Ivy-Rosser June 27, 2022
Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright spot - the emotional quality of customer experiences remains consistent.  According to the Average US CX Index, 60% of customers expressed they had emotionally positive experiences compared with 62% in 2021 and 60% in 2020. 
Blog

Address Technical Debt To Mobilize Innovation

Linda Ivy-Rosser April 28, 2022
Technology executives face ongoing pressures to mitigate technical debt across legacy applications, devices, and computing infrastructure. Get practical tips for reducing technical debt for efficiency, productivity, and innovation gains.
Blog

Introducing Experience Architecture: An Ecosystem Approach To Customer Obsession

Nick Barber March 21, 2022
Align your enterprise with your customer and provide a seamless, more intuitive experience.
Blog

Tech Stack Optimization Must Balance Efficiency, Effectiveness, And Innovation

Liz Herbert February 18, 2022
Making smarter decisions about your application portfolio is critical. Learn how a future fit technology strategy can help you reduce, modernize, and redistribute your technology stack.