Maxie Schmidt-Subramanian

VP, Principal Analyst

Forrester Bio

Author Insights


Improving CX By 1 Point Can Drive More Than 1 Billion Dollars In Revenue (2022)

Maxie Schmidt-Subramanian November 7, 2022
Our New Report, How Customer Experience Drives Business Growth, 2022, Puts A $-Value On Improving CX By 1 Point. Many customer experience (CX) leaders find it hard to make the case for investing in CX. That’s why Forrester built industry-specific models that demonstrate how CX improvements drive business growth through increased customer loyalty. Read our […]

CX Commitment Checklist: Help Your Executives Face Reality

Maxie Schmidt-Subramanian November 1, 2022
Amidst a flurry of C-level leaders declaring that their organizations are currently or are becoming customer centric, customer experience (CX) leaders face their biggest battle yet: Making executives in their organization aware of the damaging shadow they as leaders cast on efforts to become more customer obsessed. My colleague Richard Sheahan and I often talk […]

Erlebnisqualität deutscher Bankkunden sinkt 2022

Maxie Schmidt-Subramanian 28 Oktober 2022
Laut Forresters CX-Index ist die CX-Qualität in Deutschland gesunken. Wie können deutsche Banken die Customer Experience verbessern? Jetzt mehr erfahren.

Value For Customers: A 60-Second Look At The Top 11 Driver Categories

Maxie Schmidt-Subramanian August 16, 2022
Watch this 60-second video to learn the key drivers of value for customers.

Get Ready For Planning Season: Is Your CX Beacon Metric Still The Best Choice?

Maxie Schmidt-Subramanian August 8, 2022
Read recommendations for how to select the a CX beacon metric that will work for your organization, including evaluation questions.

Three Truths About Value For Customers (Hint: You Cannot “Deliver” It)

Maxie Schmidt-Subramanian July 27, 2022
Is your organization starting to embrace the idea that value for customers matters? Great. But your organization cannot “deliver” it. No one can. That’s not how value works. Check out this 90-second video below (no audio) to learn: Three truths about value for customers that explain why no organization can “deliver” it. The key role […]

B2B Firms: Adopt A Bespoke Approach When Collecting Feedback From Large, Complex Clients

Maxie Schmidt-Subramanian June 28, 2022
B2B firms work hard to build relationships with their clients. Yet the way they collect feedback and measure CX can undermine that work.

The Lies We Tell Ourselves: Why Companies Aren’t Optimising Value For Customers

Maxie Schmidt-Subramanian April 1, 2022
We all talk about it. Most of us believe it. Nearly nobody does it: Organizations are NOT optimising for value for customer. If they did, they’d make sure to help customers accomplish their goals and meet their needs. But instead, most companies optimize value for the business. Three illusions are at the root of this. […]

Earned Growth: A Boon Even For Companies That Cannot Implement The Metric

Maxie Schmidt-Subramanian November 18, 2021
In his book Winning On Purpose, Fred Reichheld, one of the creators of Net Promoter Score (NPS), and his coauthors Darci Darnell and Maureen Burns introduce a new metric: earned growth. They previewed the idea in a recent Harvard Business Review article. Earned growth measures the revenue growth generated by returning customers and their referrals. […]

Europe Predictions 2022: Customer Experience

Joana de Quintanilha October 26, 2021
In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.

Prévisions 2022 : Expérience Client

Joana de Quintanilha 26 Octobre 2021
En 2022, les marques se tourneront vers leurs équipes Expérience Client (CX) pour mieux naviguer dans le sillage tourmenté de la pandémie, s'adapter à la « nouvelle normalité » et gérer les attentes et les émotions des clients autour d'enjeux aussi variés que l'accélération et la saturation numériques, le développement durable et la confidentialité. 

Prognosen 2022: Customer Experience

Joana de Quintanilha 26 Oktober 2021
2022 werden Unternehmen auf ihre Customer Experience (CX)-Teams angewiesen sein, um einen Weg durch die Pandemie zu finden und sich auf eine „neue Normalität“ einzustellen.

How To Make The CFO Your Ally

Tom Mouhsian August 30, 2021
The strong connection between customers and money — and how the first leads to the second — would make CX pros and CFOs realize the value of collaboration.

Measure Value Behaviors And Value Outcomes To Drive Customer Obsession

Maxie Schmidt-Subramanian June 7, 2021
In my previous blog, we called on all (aspiring) customer-obsessed companies to balance the value of their customers with the value they deliver for their customers. This follow-up blog will introduce the three steps for how to do that, along with a new value metrics framework. Step One: Define The Value That Target Customers Seek […]

Customer-Obsessed Firms Must Balance Value FOR And Value OF Customers

Maxie Schmidt-Subramanian June 7, 2021
JP Morgan collected more than $1.5 billion in overdraft fees in 2020. This came during a time when many households were struggling to keep their bank balances positive due to COVID-19. Take Ally Bank as a contrast: The firm waived overdraft fees during the pandemic. And now, Ally has decided to scrap overdraft fees entirely. […]

Découvrez Et Réduisez Les Risques De Confidentialité Associés À La Mesure De L’Expérience Client

Maxie Schmidt-Subramanian 17 Mars 2021
La mesure de l'expérience client comporte des risques pour la vie privée. Découvrez comment protéger la vie privée de vos clients et de vos employés.

Discover And Reduce The Privacy Risks Of Your Customer Experience Measurement Practices

Maxie Schmidt-Subramanian March 17, 2021
There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

Advanced CX Measurement Programs: Beyond Surveys; Journey-Centric; Proactive

Maxie Schmidt-Subramanian March 4, 2021
Explore what distinguishes an advanced CX measurement program and how to recalibrate your customer experience measurement strategy to achieve more.

How To Build A Mature CX Measurement Program

Maxie Schmidt-Subramanian March 4, 2021
Discover the three stages of building a mature CX measurement program that fuels business success and customer loyalty, and how to get started.

Surveiller Trois Indicateurs De Mesure De L’Expérience Client

Maxie Schmidt-Subramanian 1 Mars 2021
Vous avez besoin d'un programme de mesure de l'expérience client efficace. Pour cela, veillez à mesurer et à lier ces indicateurs CX.
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