Business & IT Alignment
Business & IT alignment creates a virtuous cycle that unleashes the true power and potential of technology. Read insights on how to foster business & IT alignment.
Insights
Blog
The CIO’s Role In The Growth Agenda: Early Thoughts And A Call To Action
Revenue growth and profit growth are the raison d’être of companies. Even in government agencies and nonprofits, growth is important to efficiently fulfilling and improving the mission. And growth in all circumstances is even more important when economic times are uncertain. We are conducting research into how a traditional IT organization supports its company’s growth […]
Blog
Growth Requires New Recipes, Not New Ingredients
After delivering my keynote at Technology & Innovation North America, another Forresterite joked to me: “That was great — but next time, more taco.” What did he mean? Well, to introduce my topic, “Growth Requires New Recipes, Not New Ingredients,” I discussed Austin Monthly’s Taco Madness, an annual March Madness-style voting competition that seeks to […]
Turn 2023 Predictions Into Bold Action
Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.
Blog
Enel Excels With A Future Fit Tech Strategy
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
Blog
Adaptive Firms Outperform The Competition
Firms with a strong, adaptive foundation will succeed in an era of unprecedented change by reconfiguring their core business concepts and meeting customers' emerging needs and expectations. Find out how.
Blog
The Key Attributes to Successful Innovation
Recognise and learn from the key attributes for successful innovation in a crisis.
Blog
The Future Fit Platform Strategy
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
Blog
How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]
Prepare Your Infrastructure For 2023 Change
Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.
Blog
The 12 Tales Of Leadership
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]
Blog
VMware Bets Its Future On Multicloud — But The Odds Are Long
Will enterprises pay big money for both public cloud infrastructure as a service (IaaS) and VMware cloud infrastructure services just to get past hyperscaler lock-in? That’s VMware’s wager in a multicloud and hybrid world, and the company’s flagship user event touted a series of services and offerings to convince customers to take VMware with them […]
Blog
You Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]
Blog
Lead A High-Performing Digital Team
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
Podcast
How Does Automation Enable Human Innovation?
Fears that automation will replace human creativity with mindless robots are unwarranted. VP, Principal Analyst Paul Miller and Principal Analyst Dan Bieler explain why in this episode.
A Tech Leader’s Guide To Sustaining Innovation
Join this webinar to learn how a crisis can drive your innovation strategy.
Blog
Steadfast Technology Decisions Will Deliver Business Value In 2023
CIOs must approach their 2023 planning and budgeting period with a growth mindset. Get three takeaways from Forrester's 2023 planning guide for technology executives.
Blog
2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Blog
The Force Is With You — When Your Stakeholders Experience The Value They Expect
Goodbye features, hello value. Learn the benefits of taking a human-centered design approach within your IT organization.
Blog
Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value
There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]
Blog
Digital Operations Providers: Forrester’s 2022 Now Tech Report Is Now Live
Forrester's Digital Operation Platforms (DOPs) Now Tech is now live. This blog highlights key DOP vendors and market trends.
Where And How To Find The Right Tech Talent
Discover which skills will be needed to thrive in the future and where in Europe to find them. Join us for a complimentary webinar.
Blog
Hear Ye, Hear Ye … Get Your New AIOps Reports Here!
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]
Blog
The Future Of Edge Computing: New Opportunities Evolve Along Three Timelines
Learn what new opportunities and risks are brought about by edge computing.
Blog
Industry CRM: A Cocreation Opportunity For Vendors And Their Partners
More and more enterprises are opting for industry CRM solutions over its horizontal counterpart. These new solutions offer a vehicle for closer, more intentional relationships with the vendor's partners. This blog explores the top four benefits, as heard from the CRM vendors we spoke with.
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