Business & IT Alignment

Business & IT alignment creates a virtuous cycle that unleashes the true power and potential of technology. Read insights on how to foster business & IT alignment.

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The Six Steps To Understanding IT Customers And Stakeholders

Gordon Barnett 2 days ago
To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.
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SHARE Atlanta 2023: Preparing The Mainframe For A Hybrid Cloud World

Brent Ellis March 12, 2023
Learn why the common thinking that mainframe is archaic and doesn’t have a place in a cloud environment can be wrong.

Optimize Your Tech Spend In 2023

Set your org up for future success by managing tech spend wisely during the downturn.

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Computer Vision Technology Is A Promising Latecomer To The Insurance Market

Indranil Bandyopadhyay March 9, 2023
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.
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Introducing The Forrester Asset Taxonomy

Carlos Casanova March 3, 2023
The definition of “asset” has broadened well beyond traditional financial boundaries in the earliest days of IT asset management. Technology stakeholders are often confused over what constitutes an asset, and the technologies to enable enterprise asset management frequently add to this confusion.
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TIER: How (Not) To Evolve Your Business Model — Kodak

Christopher Gilchrist February 15, 2023
The story of Kodak’s failure is about much more than one shortsighted technology decision — it is about Kodak’s continued obliviousness to the fact that value delivery could evolve and that its business model had to evolve accordingly.
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TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

Christopher Gilchrist February 3, 2023
Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.
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Smart Tech Executives Will Position Their Company For The Coming Rebound

Christopher Gilchrist January 26, 2023
In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.

Unlock The Secret To 2023 Tech Success

Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.

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Five Proven Ways That DEX Tools Can Save You Money In 2023

Andrew Hewitt January 25, 2023
Will Companies Cut Back On DEX In 2023? Not The Smart Ones. Customers often ask whether companies will invest less in digital employee experience (DEX) in 2023 given the economic pressure. A few assumptions drive the question: DEX is not as high of a priority as other areas, such as customer experience. Companies only invest […]
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TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Christopher Gilchrist January 24, 2023
To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.
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TIER: Technology Is An Engine For Growth, So Budget Accordingly

Christopher Gilchrist January 11, 2023
Don’t become the next Southwest. When cutting back this year, tech execs must consider how cuts could impact future outcomes.
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Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Carlos Casanova December 19, 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
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Meet The New EMEA Enterprise Architecture Analyst

Stéphane Vanrechem December 14, 2022
What Topics Will You Be Covering At Forrester? I am part of the Forrester Decisions for Technology Architecture & Delivery service. I will be authoring research for the “Lead A High-Performing Enterprise Architecture Practice” priority. Briefly said, I will help clients be more proficient in the enterprise architecture (EA) discipline from a digital, sustainable, and […]

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

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The CIO’s Role In The Growth Agenda: Early Thoughts And A Call To Action

Ted Schadler November 16, 2022
Revenue growth and profit growth are the raison d’être of companies. Even in government agencies and nonprofits, growth is important to efficiently fulfilling and improving the mission. And growth in all circumstances is even more important when economic times are uncertain. We are conducting research into how a traditional IT organization supports its company’s growth […]
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TIER: Growth Requires New Recipes, Not New Ingredients

Christopher Gilchrist October 26, 2022
After delivering my keynote at Technology & Innovation North America, another Forresterite joked to me: “That was great — but next time, more taco.” What did he mean? Well, to introduce my topic, “Growth Requires New Recipes, Not New Ingredients,” I discussed Austin Monthly’s Taco Madness, an annual March Madness-style voting competition that seeks to […]
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Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Adaptive Firms Outperform The Competition

Fiona Mark October 20, 2022
Firms with a strong, adaptive foundation will succeed in an era of unprecedented change by reconfiguring their core business concepts and meeting customers' emerging needs and expectations. Find out how.
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The Key Attributes to ​ Successful Innovation

Phil Brunkard October 7, 2022
Recognise and learn from the key attributes for successful innovation in a crisis.

Prepare Your Infrastructure For 2023 Change

Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.

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The Future Fit Platform Strategy

Liz Herbert October 3, 2022
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
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How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

Christina Schmitt September 29, 2022
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]
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The 12 Tales Of Leadership

Phil Brunkard September 29, 2022
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]
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