Business Value
Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.
Insights
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Wielding The Double-Edged Sword Of Software Engineering Insights
People in software development tend to have mixed feelings about metrics. On one hand, many developers have computer science or engineering backgrounds and are comfortable with numbers. They use metrics to find opportunities for optimization. Just as you can’t make a compiler faster unless you know how long it takes and where, you can’t make […]
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From Metrics To Meaning: The New Rules Of Service-Level Management
There is a shift underway toward experience-driven service-level management (SLM). Learn how to transform your SLM strategies to prioritize user experience and stay ahead in the dynamic IT landscape.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
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Architects Must Go Where Value Flows And Make Process Outcomes The Center Of EA
Customer journeys, value streams, and day-to-day processes are where value is created — or lost. Yet most enterprise architecture (EA) teams still optimize IT systems in isolation — disconnected from the business outcomes they’re meant to support. Find out how EA teams can pivot from system-centric to process-centric approaches.
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Banking’s New Power Role: The Chief Digital, Data, And AI Officer
Banks are appointing chief data, digital, and AI officers, signaling a strategic shift in leadership — and operating models.
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The Future Of AI Consulting Services Is Disruptively Bright
Despite what you may have read in the media, consulting is not being entirely consumed by artificial intelligence. CIOs are drowning in AI consulting pitches, from management consulting and Big Four accounting providers to boutique players. Learn six things AI consulting services providers will have to do to stand apart.
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The Agentic Business Fabric Is How AI Will Transform Enterprise Applications
Struggling with AI ROI? The problem isn’t your tech, it’s your operating model. Learn why success hinges on redesigning jobs and commercial models, not just the tools.
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The End Of Business Apps As We Know Them Is Here
The agentic business fabric is not just an evolution of current business applications; it is also a new paradigm designed for autonomous operation, perpetual learning, and optimization. Find out why in this preview of a new report.
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Beyond The Hype: Why Big Tech Economic Impact Studies Fall Short
Big tech economic impact headlines are engineered for attention. Apple recently announced a staggering US$600 billion investment in US manufacturing over four years — complete with fanfare around domestic chip and glass production.
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Skip The Hype Reel — GPT-5’s Real Story Is In The System Card
Chat GPT-5 doesn’t have crowd-pleasing upgrades, but they do directly address operational pain points that enterprises face today with generative AI applications.
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Understanding Metric Maps: Measure What Matters For Adaptive, Resilient Operations
In today’s complex IT landscape, traditional performance metrics often fall short. This blog explores the importance of metric maps in driving adaptive and resilient operations. By aligning metrics with strategic goals, organizations can foster continuous improvement and enhance employee engagement. Discover how to effectively diagnose service issues and implement meaningful performance models.
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Navigate The DXP Revolution For Impact With The New Executive Guide For Digital Experience Platforms
We’re seeing some wildly exciting things happening with digital experience platforms (DXPs) that present both opportunities and significant challenges for modern enterprises. They are becoming the backbone of how we connect with customers. To harness these exciting possibilities, technology and business leaders must move beyond just knowing about the trends and instead translate and mold […]
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From Legacy ITSM To Proactive Service Management: Why 2025 Is The Year To Rethink Your Strategy
The Legacy of IT Service Management Is Holding You Back For more than twenty years, IT Service Management (ITSM) has served as the operational backbone for managing incidents, problems, and changes. Yet in 2025, the complexity of enterprise IT environments has outpaced the frameworks and processes once deemed cutting-edge. Despite improvements in incident response, asset […]
Capture & Prove Marketing’s True Value Beyond Sourcing Metrics
Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.
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Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
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It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
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Unlocking Go-To-Market Momentum Through Strategic Campaign Alignment
Learn how using an integrated campaign framework delivers greater efficiency and impact. And get a preview of how Workday used the Forrester Campaign Framework to improve and accelerate business outcomes.
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Mergers And Acquisitions Continue To Reshape The EA Tool Market
In November 2023, LeanIX was absorbed by SAP; in September 2024, Ardoq acquired ShiftX; and most recently, on December 11, 2024, Orbus Software announced its acquisition of Capsifi. All these acquisitions point to a significant shift in the enterprise architecture management suite space. Orbus Software, recognized as one of the leading vendors in The Forrester […]
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Smart Manufacturing On A Shoestring
Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing jobs was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
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New Research — Content Management Systems: Landscape & Trends
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023.
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Craft An Intelligent Business Case For SaaS ERP
One of the most strategic, and costly, business applications is enterprise resource planning (ERP) software. ERP is critical to an organization, underpinning functions such as finance and business operations. Organizations should strive for a modern ERP solution, but modernizing ERP is often a costly and time-consuming process.
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AI And GenAI Are Game-Changers For Enterprise Architecture Leaders
Generative AI has started to drive new levels of business value as it cuts across different domains of business operations. Learn how AI and genAI will disrupt the enterprise architecture discipline in this preview of a new report.
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