Insights
Blog
Should B2B Brands Embrace Reddit?
Reddit’s recent partnership with G2 signals a new era for B2B brands and their buyers — one where community credibility becomes just as important as traditional content and SEO. Community spaces present both opportunity and risk, so B2B brands need to approach them strategically.
Podcast
AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer-term lessons to be learned. In this episode, we look at the lessons from the recent AWS outage as well as an overdue step by a social media giant and a reimagining of how we access information on the web.
Predictions 2026: Your Planning Starts Here
2026 will demand proof, not promises. Explore Forrester’s Predictions resources — guides, webinars, and blogs — to plan smarter, lead with trust, and stay ahead of disruption.
Blog
TwitchCon 2025 Revealed The Power Of Community
As I walked into my first TwitchCon at the San Diego Convention Center this past weekend, I didn’t know what to expect. Maybe I would see hordes of young men playing games on their phone or participating in e-sports competitions. Maybe I would see everyone doing cosplay. Yes, there was some of that. What I […]
Blog
How Accurate Were Our Predictions For 2025?
Predictions season is here, and our research teams have been hard at work formulating and fine-tuning their calls for 2026. But before we release our 2026 predictions, here’s a review of some of the “hits” and “misses” from our 2025 predictions.
Blog
TikTok Lives To See Another Day
The US and China have a deal framework to divest US TikTok from ByteDance. One big question around this deal has been whether the algorithm would come with the sale. Learn the details in this review of the deal, including how it may impact US users and advertisers.
Blog
Meta: So Long, Metaverse; Hello, Superintelligence
Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?
Blog
The FTC Wants To Break Up Meta — Users Agree
As the FTC's landmark antitrust case against Meta begins, we examine the market ramifications of a potential Meta break up.
Blog
Ready Your Commerce Strategy For Growth Through Volatility
Learn three distinct and emerging commerce strategies that guide leaders amid volatility in this preview of a new report.
Blog
TikTok Won’t Get Banned This Week
The extension on TikTok's ban expires on April 5, but it is highly unlikely that TikTok will go dark again. All signs point to a deal or another extension. Find out why.
Blog
A TikTok Ban Is More Likely, But It Might Not Go Dark
The US Supreme Court seems to be leaning toward upholding the law to require TikTok’s divestiture or have it face a ban, but this doesn’t mean that we’re at the end of the road.
Blog
Full-Funnel Advertising Makes Poppi Famous
America’s soda market is very difficult to disrupt. The market is massive — nine of 10 US households buy soda — and dominated by a few iconic incumbents.
Blog
Meta’s Content Moderation Pivot Reflects A New Political Climate
Meta's announced pullback in its content moderation policies reflects a growing shift in American sentiment around anti-censorship and free speech. What could it mean for the user experience and for ad dollars?
Blog
Prediction: TikTok Won’t Be Banned In The US
Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Find out why.
Blog
Measure Creator Marketing Partnerships With A Composite Set Of Metrics
Best-in-class creator marketing programs are multidimensional, with many different types of creators, content, and activations.
Blog
Influencers Are This Holiday Season’s “Gift Guides”
Creator gift guides will fuel shoppers this holiday season, helping to solidify social media as a critical commerce channel for marketers.
Blog
Social Suites Mature With New AI Workflows And Expanded Use Cases
Social media has become a critical channel for marketers. It intersects many teams, from social media managers to commerce marketers and care agents. These often siloed teams need technology to help them effectively collaborate and measure the impact of their efforts from one place. Forrester defines social suites as: Platforms that combine multiple social tech […]
Blog
Predictions 2025: The Media Industry Resolves 2024’s Unruly Unknowns
Marketers will gain confidence as some lingering media and advertising questions are resolved. But they shouldn’t get too confident or comfortable. Learn what the coming year will hold.
Blog
No Clickbait Here — LinkedIn Is Clearly King Of B2B Social Media
Forrester’s 2024 B2B Brand And Communications Survey sheds light on marketing leaders' social preferences and strategies, including where the other major platforms fit in.
Blog
Today’s TikTok Appeal Pressure-Tests The First Amendment
This morning, attorneys for TikTok appeared before the federal appeals court in Washington — challenging a law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. What’s at stake? TikTok’s 170 million US users and 7 million businesses that rely on the app. TikTok believes […]
Blog
Two Bipartisan (Yet Controversial) Bills To Protect Children Online Pass The US Senate
In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades. But the two bills still […]
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