B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

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Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Report

Develop An Adaptive Marketing And Investment Plan

Budget Planning Guide 2026: B2B Marketing Executives

Webinar

Navigate Market Turmoil

2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos

Toolkit

Prove Marketing's Business Impact

Capture The True Value Of Marketing: A B2B Marketing Leader’s Toolkit

Guide

Drive Customer-Centered Alignment

Anchor Revenue Growth In Customer Value

Guide

Connect Marketing Planning And Strategy

Seven Steps To An Effective Annual Marketing Plan

Guide

Gain A Competitive Edge

Generative AI: A Pragmatic Guide For B2B CMOs

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Hear how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change in an evolving B2B market.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Envision and execute a marketing strategy that drives measurable impact on growth, retention, and advocacy.

Demand & ABM

Improve targeting, engaging, and enabling buying groups — transforming the daily hunt for leads into optimized paths for growth.

Portfolio Marketing & Product

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly changing B2B market.

What Our Clients Are Saying

Panasonic Connect

How Panasonic Connect Fuels A Data-Driven Marketing Culture

Discover how Panasonic Connect leverages Forrester’s insights to validate strategies and boost confidence in data-driven decisions.

Wolters Kluwer

How Wolters Kluwer Health Revamped Its Marketing For A Changing Landscape

Discover how Wolters Kluwer Health leveraged Forrester’s insights to overcome change management challenges and align on a future-ready marketing strategy.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

Announcing The Forrester Wave™: Translation Management Systems, Q3 2025, Our Inaugural Evaluation Of The Market

Kathleen Pierce 5 days ago
Localization in 2025 is about delivering personalized, context-aware experiences at every touchpoint. It’s more outcome-oriented than ever, aimed at helping businesses thrive in multilingual, multicultural global markets.
Blog

Search Is Changing — Is Your Content Strategy Ready?

Daryl Wright 6 days ago
The traditional search-to-click path has collapsed — yet many B2B marketing teams still rely on outdated content strategies. APAC marketers: Learn a better path forward at Forrester’s B2B Summit APAC this November.
Blog

Partner Attribution Is Broken — Here’s Why B2B Executives Must Lead The Fix

Kathy Contreras 6 days ago
Partner attribution is broken in most B2B organizations, creating executive blind spots that undervalue the strategic impact of partnerships across the ecosystem. My latest report, “Plotting The Path For Partner Attribution,” highlights the urgent need for precise measurement to unlock partner-driven innovation, growth, and competitive advantage.
Blog

Three Takeaways From HubSpot’s INBOUND 2025

Shari Srebnick 6 days ago
Last week, I attended HubSpot’s INBOUND conference in San Francisco. Many recaps will focus on the product announcements, strategy, and feature releases, but what stood out to me were the broader themes woven through CEO Yamini Rangan’s keynote.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.