Dell Technologies World 2025 saw Dell Technologies unveil a bold vision for the future of enterprise AI. Is this truly AI’s “Model T moment”?

Let’s dive into the key announcements and insights, as well as what they mean for businesses.

In his keynote, Michael Dell compared today’s AI revolution to the early 20th-century shift from horse-drawn carriages to motor vehicles. Ford’s Model T lowered the cost of cars, making them accessible to the masses. Similarly, Dell Technologies is driving down the cost of AI training and inferencing, aiming to make AI usable everywhere — from hardware stores like Lowe’s to server farms at JPMorgan Chase.

Dell’s founder believes that this is AI’s “Model T moment” and that Dell is positioned to be the Ford of the AI era. But is he right? Let’s explore the announcements behind this bold claim.

The company announced a ton of products, both shipping and available in the near term. Collectively, its portfolio all fits under the banner of the Dell AI Factory — an integrated portfolio of infrastructure, software, and services designed to simplify and accelerate AI adoption across enterprises of all sizes.

Key Announcements

  1. Dell AI Factory expansion. Dell introduced a major expansion of its AI Factory, emphasizing modularity, performance, and ecosystem integration. Highlights include:
    • Dell Pro Max Plus. This is the world’s first mobile workstation with an enterprise-grade discrete NPU for secure, on-device AI inferencing at the edge.
    • PowerEdge XE9785 and XE9785L Servers. These servers support AMD MI350 GPUs, offering up to 35 times greater AI inferencing performance.
    • Dell PowerCool. A new enclosed rear door heat exchanger reduces cooling energy costs by up to 60%.
    • Dell AI Data Platform and Project Lightning. These enhancements streamline access to structured and unstructured data and deliver up to 2x throughput over competing file systems.
  1. Strategic partnerships. Dell deepened its AI ecosystem with integrations across:
    • NVIDIA. Dell announced new PowerEdge servers with eight-way NVIDIA HGX B300 and support for NVIDIA Vera Rubin Superchip.
    • Intel. Dell now integrates the Dell AI Platform with Intel Gaudi 3 accelerators for scalable AI infrastructure.
    • Cohere, Glean, Google, Meta, and Mistral AI. Dell announced tailored AI solutions for enterprise search, generative AI, and agentic applications.
  1. Professional services and security. Dell launched AI security and resilience services to provide full-stack protection across infrastructure, data, and models — addressing growing concerns around AI governance.
  1. Dell PCaaS with AI PCs. A Forrester Total Economic Impact™ (TEI) study highlighted how Dell’s PC-as-a-service (PCaaS) offering, now bundled with AI-enabled PCs and 5G, reduces total cost of ownership (TCO) and boosts IT productivity.

Insights: What This Means For Enterprises

1. Enterprise technology buying: from experimentation to execution

Dell’s announcements signal a shift from AI experimentation to operationalization. With integrated stacks, validated partner ecosystems, and modular infrastructure, Dell is positioning itself as a one-stop shop for CIOs seeking to scale AI without overhauling their entire IT architecture. This will likely accelerate procurement cycles and favor vendors offering vertically integrated solutions.

2. AI adoption: lowering the barriers

By embedding AI capabilities into endpoints (e.g., AI PCs), edge devices, and data center infrastructure, Dell is democratizing AI access. The emphasis on hybrid and on-premises solutions also addresses regulatory and data sovereignty concerns — key blockers for AI adoption in sectors such as healthcare, finance, and government.

3. Cost of using AI: efficiency gains and TCO reduction

Dell’s innovations in cooling (PowerCool), data management (Project Lightning), and workload optimization (AI Data Platform) directly target the operational costs of AI. These enhancements, combined with PCaaS and AI-as-a-service models, offer enterprises more predictable cost structures and faster ROI.

4. Your one-stop shop for AI

Dell’s ecosystem of partners makes Dell a single point of contact for your AI needs. Whether infrastructure, software, cloud, models, and/or implementation is needed, Dell and its partners have you covered.

Final Thoughts

Dell Technologies World 2025 showcased a company not just building AI infrastructure but rethinking how enterprises consume and scale AI. For enterprise buyers, the message is clear: AI is no longer a moonshot; it’s a managed service, a platform, and — increasingly — a utility.

Forrester clients can book a guidance session or inquiry with us to discuss further.