This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at a local brewery? Yet even with so much uncertainty, our relationship with our smartphones hasn’t changed: Consumers still depend on their smartphones for entertainment, information, and connection.
Our new research helps brands identify the right mobile engagement automation (MEA) vendors to support mobile messaging in the context of broader customer experience. These solutions use customer context and engagement history for efficient and effective moments-based marketing across a breadth of mobile formats (SMS, push, and in-app messaging).
Our newest evaluation of the MEA space, “The Forrester Wave™: Mobile Engagement Automation, Q3 2020,” is live today. Our evaluation identified the nine most significant MEA vendors — Acoustic, Adobe, Airship, Braze, Leanplum, MoEngage, Salesforce, Swrve, and Upland Software — and scored them across 31 criteria. Use this report to find the MEA tool with the capabilities that matter most to your brand to elevate your mobile engagement program. If you’d like to talk in depth about our research findings, mobile marketing, or the vendors in the space, schedule an inquiry or join our webinar, Picking A Mobile Engagement Automation Vendor: Lessons From The Forrester Wave™, on Thursday, September 17.