Blog
A love story older than television. The tension between CMOs and advertising agencies didn’t start with AI, procurement, or any media disruption. And history makes one thing clear: agencies only gain power when CMOs don’t—or can’t—fully exercise theirs. It’s embedded in the very origin of the advertising agency itself. To understand today’s agency–CMO power dynamics, […]
Blog
Following a dramatic and politically charged bidding process, Warner Bros. Discovery’s proposed acquisition of Paramount has entered its most consequential phase. On April 23, WBD shareholders will vote on whether to approve the deal — a decision that would further concentrate market power across film, TV, streaming, and news. At stake is the future of […]