Announcing Forrester's Inaugural MRM Evaluation
We are delighted to announce “The Forrester Wave™: Marketing Resource Management, Q3 2018.” Our 35-criteria evaluation includes the eight most significant MRM vendors — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and Workfront.
Forrester defines marketing resource management as: enterprise marketing technology that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment.
MRM is not a new space, but marketers need to take a fresh look at available solutions. Today’s tools provide agile alternatives to traditional, monolithic platforms. “Rethink Your Approach To MRM” explains why you should discard rigid systems in favor of insights-driven capabilities that empower marketers and foster collaboration.
Our “Vendor Landscape: Marketing Resource Management” provides a comprehensive list of MRM vendors. More importantly, it describes how various providers address core marketing workstreams: money, people, content, and brand. “The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018” further outlines MRM investment strategies and business value rationale.
MRM is enjoying a renaissance because of new, innovative approaches. Agile workflows, closed-loop optimization, and AI-informed processes are transforming marketing operations. To learn more about these advancements, check out “The Forrester Wave™: Marketing Resource Management, Q3 2018.”
We recommend that you look beyond the Forrester Wave graphic and:
- Download the associated Excel sheet.
- Review the detailed evaluation criteria.
- Adapt the criteria weightings to fit your needs.
Look for our upcoming report in which we’ll take a deep dive into the customer reference data we collected during this evaluation.
If you have questions, feel free to set up an inquiry.