New Retail Updates — Key Takeaways From Alibaba Cloud’s Apsara Conference
Last week, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. It’s been nearly two years since Alibaba first showcased New Retail — its strategy to redefine commerce by blending online and offline ecosystems to create seamless customer experience and improve retail efficiency — on Singles’ Day 2017. Here are some key takeaways:
To learn more about New Retail, Forrester clients can read my report, “New Retail Is Transforming Commerce,” or request an inquiry.