China is expected to become the world’s largest consumer market. Breaking into this market presents enormous opportunity for businesses that are prepared. Explore Forrester’s insights on technology, banking, eCommerce, and more in China.



From Dominance To Decline: Global Brands Are Losing In China

Xiaofeng Wang February 27, 2024
For years, China's economic growth and consumer market have been a magnet for global brands seeking expansion. However, the tide has turned. Get four best practices for global brands to navigate the changing Chinese market successfully in this preview of a new report.

Navigate The Identity And Access Management Landscape In China

Meng Liu January 25, 2024
The identity and access management (IAM) market in China is still emerging but its importance and priority have grown significantly. Learn how in this blog post.

When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023

Xiaofeng Wang November 2, 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.

Biden Escalates The US-China Tech Trade War (Again)

Glenn O'Donnell August 23, 2023
US president Joe Biden issued an executive order on August 9 imposing tighter restrictions on certain technology investments in “countries of concern.” It cites military applications of these technologies by hostile states that raise US national security concerns. The EO leaves “countries of concern” vaguely defined, but the target is China, including its special administrative […]

Announcing The Forrester Wave™ Evaluations For Cloud Migration And Managed Service Partners In Asia Pacific And China

Guannan Lu January 16, 2023
Leading firms use a mix of service providers to build their future fit strategies. Forrester data shows that in 2021, 46% of APAC infrastructure decision-makers whose organizations are adopting cloud said they want to use managed services from cloud service providers. Firms in the region are increasingly turning to partners that can help orchestrate the end-to-end journey to […]

More Content, Less Promotion — What To Expect On Singles’ Day 2022

Xiaofeng Wang November 1, 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.

Presenting The First Forrester Wave™ Evaluation On Public Cloud Container Platforms

Lee Sustar January 24, 2022
The Forrester Public Cloud Container Platform Wave results are in -- the standouts offer the broadest automation and ecosystems while embracing open source software.

LinkedIn Has Not Given Up On The China Market

Xiaofeng Wang October 15, 2021
On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year. It triggered multiple follow-up reports from major media outlets, with titles containing words like: LinkedIn to Shut Down Service in China Microsoft […]

NVIDIA Arms Itself To Terminate Intel’s Processor Dominance

Glenn O'Donnell September 16, 2020
NVIDIA just announced that it plans to acquire Arm Limited from SoftBank for $40 billion. The combination aims to conquer the enormous compute market that has long been dominated by the x86 architecture (and, thus, Intel and AMD). The x86 platform remains the leader in PCs and data centers, but the future growth prospects lie […]

Learn The Key RPA Trends In China

Guannan Lu July 17, 2020
New Forrester research uncovers three key factors that lead to successful RPA deployments.

Your Global Martech Stack Isn’t Cutting It In China

Xiaofeng Wang April 8, 2020
More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power but also deep […]

Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing

Tracy Woo April 2, 2020
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.

The Updated China Tech Market Forecast In Light Of COVID-19

Charlie Dai March 27, 2020
The COVID-19 pandemic has signficantly impacted China's tech market. Get the latest forecast for the market and learn three ways firms can adapt.

Lessons From Enterprise Collaboration Experiments In China In The Wake Of COVID-19

Guannan Lu March 12, 2020
The journey to enabling remote work in China has been “no walk in the park.” Here’s what other regions can learn from it.

The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Brandon Verblow January 22, 2020
By measuring the digital savvy and engagement of a country's consumers and businesses, our tool can help marketers make sounder budget allocation decisions.

President Xi’s Calls For A Strong Development Of Blockchain In China: What’s Next?

Meng Liu October 28, 2019
On Thursday, October 24, Xi Jinping, president of the People’s Republic of China, exhorted the country to “seize the opportunity” offered by blockchain technologies. In particular, he called to “clarify the main direction, increase investment, focus on a number of key core technologies, and accelerate the development of blockchain technology and industrial innovation.” I have […]

New Retail Updates — Key Takeaways From Alibaba Cloud’s Apsara Conference

Xiaofeng Wang October 3, 2019
Last week, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. It’s been nearly two years since Alibaba first showcased New Retail — its strategy to redefine commerce by blending online and offline ecosystems to create seamless customer experience and improve retail efficiency — on Singles’ Day 2017. Here are some key takeaways: To […]