Digital Transformation

Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.

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Insights

Blog

What We Learned From Our Interviews On Clinician Workforce Technologies

Shannon Germain 6 days ago
I am excited to announce new research on clinical workforce technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories and one that looks at tech implementation and clinician adoption. The interviews were so fruitful that we also developed a Clinician Workforce Technology Implementation Checklist. This […]
Blog

Payment Processing Is Not Commoditized: Optimization Tactics

Lily Varon 7 days ago
Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list. It’s elementary: Failed […]

2024 Tech Budget Missteps You’ll Want To Avoid

Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.

Blog

Hyperscalers, It’s Time To FOCUS

Tracy Woo August 10, 2023
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]
Blog

The Super App Window Has Closed

Xiaofeng Wang August 1, 2023
The conditions that propelled super apps like WeChat are no longer in place today. Instead of trying to build a super app, firms should instead invest in creating a robust mobile strategy.
Blog

Deliver Trusted Data By Selecting A Suitable MDM Solution

Jayesh Chaurasia June 20, 2023
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
Blog

AI And B2B Marketing: Three Opportunities And Challenges To Ponder

Phyllis Davidson June 15, 2023
In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.
Blog

​Change Fatigue In Digital Transformation: Where Has All The Value Gone?

Manuel Geitz June 15, 2023
Change fatigue is not about stamina; it’s about a lack of perceived value. Read this blog to learn the key steps to stop fatigue from creeping into your transformation journey.

Get Bullish On These 2024 Tech Budget Line Items

Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.

Blog

Change Management In Digital Transformation: There’s No Tunnel, There’s No Light

Manuel Geitz June 15, 2023
Change resistance can derail be best transformation roadmap. Read this blog to learn about the most common mistakes to avoid.
Podcast

The CIO’s Role In The Growth Agenda

What It Means June 8, 2023
As business becomes more technology-driven, the role of technology leaders is changing, as well. In this episode, VP, Senior Research Director Fred Giron and VP, Principal Analyst Ted Schadler discuss new research defining the CIO’s role in powering growth.
Blog

The Case For The Innovative Product Manager

Sam Somashekar May 31, 2023
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Podcast

For B2C Companies, Alignment = Profit

What It Means May 18, 2023
Aligning customer experience, marketing, and digital functions around customer needs fuels growth for B2C companies. VP and Group Director Melissa Parrish explains how to build and rev a B2C customer-obsessed growth engine.
Blog

Adding A Product-Led Growth Strategy To A Traditional B2B Organization

Lisa Singer May 16, 2023
As the benefits of a product-led growth strategy become clear, many B2B organizations that have long leveraged traditional sales motions are seeking to integrate this strategy. While the traditional B2B approach relies on the sales team to move customers through their buying journey, product-led growth focuses on the product as the primary driver. Benefits Of […]

Align Tech Spending With 2024 Benchmarks

Download our 2024 Planning Guide for Technology Executives to learn how to drive growth with strategic tech budgeting.

Blog

Accelerate Your Digital Transformation Efforts With Insights-Driven Leadership

Kim Herrington May 15, 2023
The "reasons" that digital transformations fail are often just symptoms. Tech leaders need to connect the dots throughout user networks if digital CX transformation efforts are to succeed.  
Blog

Volkswagen’s Woes Remind Us That Combining Hardware With Software Is Hard

Paul Miller May 13, 2023
The Volkswagen Group bet big on a new software division called Cariad, committing billions to building the software meant to power in-car experiences for Audi, Porsche, VW, and other group brands. Software delays hit the launch of new cars, and Cariad lost $2 billion in 2022. A “structural and personnel realignment” sees new leadership for […]
Blog

Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

Tope Olufon May 5, 2023
“On the internet, nobody knows you are a dog” is an oft-quoted maxim from the ’90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges. In this realm […]
Blog

The Tale Of The Chief Digital Officer Is Still Being Written

William Dahlgren May 5, 2023
Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.
Blog

We Want To Speak With You! Join Our Upcoming Research On Remote Patient Monitoring

Julie Ask May 2, 2023
Please join our upcoming research on the role of remote patient monitoring devices in enabling remote care.

How CIOs Can Pave The Way For A Growth Agenda

Don't get caught unprepared for this CIO change. Read our report on tech leaders' new role in driving a growth agenda with a customer-centric technology strategy.

Blog

Emerging Technologies Put Remote Patient Monitoring In The Spotlight

Julie Ask May 2, 2023
The healthcare ecosystem is evolving. Delivery of complex care in distributed settings will require the evolution of remote patient monitoring devices and for them to become more affordable, accurate, and consumer-friendly/usable. At the same time, healthcare staff must acquire new skills and ways of working to support remote care delivery.
Blog

The New Major Cloud Adopters: Financial Services

Tracy Woo May 1, 2023
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog

Digital Transformation: Don’t Drive Your Sports Car At Bicycle Speed

Manuel Geitz April 27, 2023
Many organizations are actively modernizing their tech stack but find themselves driving a sports car at bicycle speed — without a GPS. Successful organizations start by asking which race they are participating in before choosing a car. They equip drivers and mechanics with the skills needed to push that car to the limit. They choose […]
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