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Southwest Demonstrates Why Having A True Technology Executive Is Critical
Southwest's recent failure is a call for every CEO to make sure they have a battle-tested and empowered technology leader at the helm.
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The Many Resources (And Acronyms) You Must Know To Prioritize Vulnerability Remediations
Building a robust vulnerability risk strategy takes input from multiple resources. More importantly, it requires input on factors specific to your company.
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Meta Hit With €390 Million Fine And An Uncertain Advertising Future
Learn what the latest ruling against Facebook and Instagram means for marketers.
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Are You Ready For Collaboration By Design?
Knowing collaboration is important isn’t the same as knowing how to foster it. Leaders need to understand the psychological factors.
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Twitter Needs Advertisers, But Advertisers Don’t Need Twitter
Recent concerns around brand safety should prompt advertisers to test elsewhere.
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The Future Of Account-Based Selling Technology
When properly selected and implemented, account-based selling solutions deepen teams’ understanding of key accounts. Sellers can then focus on winnable deals, increase average deal value, and maximize customer lifetime value.
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What Q3 2022 Tech Services Earnings Mean For Technology Executives
Read a few key takeaways from our analysis of the recent earnings announcements of leading public companies providing technology services.
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How To Get Executives To Buy In To CX Transformation
Win support for customer experience transformation by connecting CX to financial goals. Learn how to craft a compelling CX business case, with examples.
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You Need A Design System — Here’s Why
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
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Digital Workplace Trends To Watch Out For In 2023
For leaders looking to improve digital employee experience in 2023, these five trends will be key.
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Watch Out For TuringBots: A New Generation Of Software Development
What are TuringBots? Hint: They will not replace you — not in the near future nor in the medium term. But they will augment your capabilities and make you look and work smarter.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
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Three Competitive-Strategy Actions For B2B Marketers To Take In 2023
As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […]
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Key Takeaways From Conversations With Patient Engagement Vendors
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.
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Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand
Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.
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Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.
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All I Want For Christmas Is An Accessibility Expert
Twenty-seven percent of design teams plan to hire accessibility experts in the next 12 months. Learn what success in the role requires.
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A Look Inside The Forrester-WISP Partnership: A Q&A With Rachel Tobac
The chair of the board at Women in Security and Privacy (WISP) discusses the organization's work and how companies can partner with it to foster diversity in cybersecurity.
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Open Banking Adoption Is On The Cusp Of Robust Growth In Europe
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.