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Insights

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Southwest Demonstrates Why Having A True Technology Executive Is Critical

Ted Schadler January 11, 2023
Southwest's recent failure is a call for every CEO to make sure they have a battle-tested and empowered technology leader at the helm.
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The Many Resources (And Acronyms) You Must Know To Prioritize Vulnerability Remediations

Erik Nost January 9, 2023
Building a robust vulnerability risk strategy takes input from multiple resources. More importantly, it requires input on factors specific to your company.
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Meta Hit With €390 Million Fine And An Uncertain Advertising Future

Stephanie Liu January 4, 2023
Learn what the latest ruling against Facebook and Instagram means for marketers.
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Are You Ready For Collaboration By Design?

David Johnson January 3, 2023
Knowing collaboration is important isn’t the same as knowing how to foster it. Leaders need to understand the psychological factors.
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Twitter Needs Advertisers, But Advertisers Don’t Need Twitter

Kelsey Chickering December 28, 2022
Recent concerns around brand safety should prompt advertisers to test elsewhere.
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The Future Of Account-Based Selling Technology

Steve Silver December 19, 2022
When properly selected and implemented, account-based selling solutions deepen teams’ understanding of key accounts. Sellers can then focus on winnable deals, increase average deal value, and maximize customer lifetime value.
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What Q3 2022 Tech Services Earnings Mean For Technology Executives

Ted Schadler December 16, 2022
Read a few key takeaways from our analysis of the recent earnings announcements of leading public companies providing technology services.
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How To Get Executives To Buy In To CX Transformation

Maxie Schmidt December 13, 2022
Win support for customer experience transformation by connecting CX to financial goals. Learn how to craft a compelling CX business case, with examples.
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You Need A Design System — Here’s Why

Gina Bhawalkar December 12, 2022
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
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Digital Workplace Trends To Watch Out For In 2023

Andrew Hewitt December 9, 2022
For leaders looking to improve digital employee experience in 2023, these five trends will be key.
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Watch Out For TuringBots: A New Generation Of Software Development

Diego Lo Giudice December 9, 2022
What are TuringBots? Hint: They will not replace you — not in the near future nor in the medium term. But they will augment your capabilities and make you look and work smarter.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Nicole Murgia December 6, 2022
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.
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Three Competitive-Strategy Actions For B2B Marketers To Take In 2023

Barry Vasudevan December 5, 2022
As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […]
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Key Takeaways From Conversations With Patient Engagement Vendors

Natalie Schibell December 2, 2022
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.
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Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Fiona Mark December 1, 2022
Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.
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Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies

Ellen Carney November 30, 2022
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.
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All I Want For Christmas Is An Accessibility Expert

Gina Bhawalkar November 29, 2022
Twenty-seven percent of design teams plan to hire accessibility experts in the next 12 months. Learn what success in the role requires.
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A Look Inside The Forrester-WISP Partnership: A Q&A With Rachel Tobac

Allie Mellen November 29, 2022
The chair of the board at Women in Security and Privacy (WISP) discusses the organization's work and how companies can partner with it to foster diversity in cybersecurity.
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Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan November 28, 2022
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington November 23, 2022
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.