promoted

Volatility will complicate planning for the coming year, but an intentional approach to investments and cuts will help businesses succeed.

CIOs must approach their 2023 planning and budgeting period with a growth mindset. Get three takeaways from Forrester's 2023 planning guide for technology executives.

To succeed with digital business in 2023, invest and innovate judiciously by doubling down on customers’ pressing needs.

Amazon’s move would disrupt the healthcare industry, forcing healthcare players to improve their patient experience and retail giants to follow suit. This blog explores what Amazon’s acquisition of One Medical will mean for the healthcare industry and what Amazon must do to make its healthcare business successful.

Learn why moving away from legacy thinking on products and services leads to far better outcomes.

For a large multichannel bank, a 1-point improvement in its CX Index™ score can lead to an incremental $123 million in revenue. For a direct bank, it can lead to an incremental $92 million in revenue. Discover the results of the 2022 CX Index™ for US banks.

Forrester’s research team reviews the major business implications of the Inflation Reduction Act.

Learn how the three finalists for Forrester’s Enterprise Architecture Award for North America drive their EA strategy and its impacts.

The Transportation Security Administration's relaxing of rules based on industry feedback is welcome. Yet the days of nonexistent or voluntary cybersecurity regulations for critical infrastructure are ending.

Artificial intelligence has fundamentally changed our ability to understand and empower our audiences, whether customer or employee. Discover three ways B2B marketers are leveraging AI now.

Every advertising channel now parades as “performance” to appear accountable to outcomes. This dilution, along with three trends, is causing performance marketing’s underperformance.

Results from the US CX Index 2022 show that some retailers were able to strengthen their base of devoted (and highly profitable) customers. Learn more, and how you can do the same.

Read recommendations for how to select the a CX beacon metric that will work for your organization, including evaluation questions.

To hire successful candidates, you need to learn about more than just their tech skills. These tips can help you know what to look for — and what pitfalls to avoid.

Marketing and risk share a common goal: building customer trust. By partnering, marketers and S&R pros can use the growing momentum around consumer privacy to grow customer trust.

Recent Forrester survey data shows universal pessimism towards the outlook of the US economy — regardless of one’s politics.

From leadership strategies to planning best practices to elevating marketing's role, here's a look at what to expect at Forrester's B2B Summit EMEA this fall.

Read how the technology organizations in these three companies have driven customer-obsessed transformation.

Health insurers' recent earning calls reveal where the healthcare industry is headed. Learn health insurers' top trends and priorities.