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Insights

Video

How To Prove The ROI Of CX (Video)

Maxie Schmidt April 3, 2020

Blog

Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing

Tracy Woo April 2, 2020
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
Blog

The State Of Remote Work During COVID-19: An Update On Forrester’s Research

Andrew Hewitt April 2, 2020
Analyst Andrew Hewitt provides a review of the recent research Forrester has done on the employee experience during the COVID-19 pandemic.
Blog

Conducting Customer Research Remotely: Tips, Tricks, And Resources

Kelly Price March 31, 2020
Resources and guidance for transitioning to remote research in response to COVID-19. Discover techniques, vendors, and best practices that can help you conduct customer research now.
Blog

Take A Look Into The Future Of B2B Buying With Us At Summit 2020

Steven Casey March 31, 2020
Explore the factors driving profound changes in buyers' behavior and expectations.
Blog

Four Phases Of The Coronavirus Pandemic

George Colony March 30, 2020
CEO George Colony explains that coronavirus in the US will play out over four phases. Discover what the phases are and the impact each one will have on businesses and individuals.
Blog

Mend The Gap Between B2B Buyers And Sellers With Us At Summit 2020

Mary Shea March 27, 2020
Sales leaders need to move fast to keep up with buyers' evolving expectations. Find strategies to do this at our virtual event this May.
Blog

The Updated China Tech Market Forecast In Light Of COVID-19

Charlie Dai March 27, 2020
The COVID-19 pandemic has signficantly impacted China's tech market. Get the latest forecast for the market and learn three ways firms can adapt.
Blog

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Anjali Lai March 26, 2020
New Forrester survey data reveals that looking at US consumers through the lens of age, income, and location explains stark attitudinal and behavioral differences.
Blog

Multilayer Maps Can Guide COVID-19 Public Health Strategy

Ted Schadler March 26, 2020
Vice President Ted Schadler explores how combining data sources with mapping capabilities can create tools to inform public health decisions.
Blog

Put Your Customer First When Building Your Pandemic-Proof Marketing Strategy

Tina Moffett March 26, 2020
Senior Analyst Tina Moffett provides B2C marketers three short-term strategies to employ during these unprecedented times.
Blog

How To (Not) Conduct CX Surveys During The COVID-19 Crisis

Maxie Schmidt March 25, 2020
Instead of CX surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face due to COVID-19. Read how to adjust your survey methods.
Blog

Are Virtual Events The Right Move For You?

Laura Ramos March 25, 2020
COVID-19 has forced the cancellation or delay of conferences, seminars, and trade shows of all sizes. Before deciding whether to turn an in-person gathering into an online experience, consider these four questions.
Blog

Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign

James Staten March 25, 2020
Amid the business disruption caused by COVID-19, opportunities arise to create new value.
Blog

How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

James L. McQuivey, PhD March 25, 2020
The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.
Blog

ROI Business Cases Help Differentiate During Economic Uncertainty

Dean Davison March 23, 2020
Business cases can provide clarity and confidence in purchase decision making. Marketing and sales teams should use this fact to build a competitive advantage for their companies.
Blog

Forecasting In A Time Of Rapid Change: Tips For CIOs And Tech Vendor CEOs In Charting The COVID-19 Outlook

Andrew Bartels March 23, 2020
Tips and techniques in preparing tech market forecasts during the COVID-19 pandemic. Where to get data, how to form models, and where to scale back.
Blog

A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19

Anjali Lai March 20, 2020
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we continue to publish a series of posts highlighting the latest consumer trends shaping the cultural and economic climate.
Blog

Evaluate And Adjust Your VoC Program To Improve CX During COVID-19

Faith Adams March 20, 2020
Read how to adjust your VoC program to deliver the critical customer feedback you need to serve and retain your customers during the COVID-19 pandemic.
Blog

Getting Digital CX Right Amid The Pandemic

Rick Parrish March 20, 2020
Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.