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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital business strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

How Forrester Can Help

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

Dynamic competition and the threat of new entrants and commercial models
Gaps between great digital experiences and lackluster physical products

An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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The Total Experience Score provides a unified, data-driven view of how brand and customer experience impact business performance. Use it to align cross-functional teams, guide investment decisions, and unlock new opportunities for growth across the full customer lifecycle.

Learn More About The Total Experience Score

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CMOs “AI Creative Leap”: Making Ads to Designing Meaning.

Keith Johnston 1 hour ago

AI Doesn’t Replace Creative. It’s Reveals What Matters. Advertising “creatives”, the humans, have always evolved alongside the tools, media, and economics of their time. What AI is doing now isn’t breaking creativity(v.)—it is revealing what an advertising and marketing “creative (n.)“ is about in the first place. In the earliest days of advertising, there were […]

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Agentic Commerce-Era Lessons From Social Commerce And Digital Ad Channels

Emily Pfeiffer 21 hours ago

Before diving into agentic commerce, take stock of four lessons that social commerce taught us to make wise decisions today.

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The Four EA Archetypes: A Story Of How EA Finds Its True Place

Stéphane Vanrechem 5 days ago

In nearly every enterprise architecture (EA) leadership conversation I’ve had this year, the same tension surfaces: The practice is doing real work, but stakeholders can’t describe what it delivers. Expectations have surged, roles have expanded, and transformation pressures are multiplying. Yet the practice remains invisible where it matters most. EA leaders need a clear anchor: […]

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Apparel And Footwear Brands Must Own Their Destinies To Survive

Sucharita Kodali March 24, 2026

In the midst of disruption, the brands that will thrive are those that actively seize control of how consumers discover, evaluate, and buy their products.

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