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Digital Leaders

Enhance The Business Value Of Digital Products And Experiences

Emerging market dynamics such as artificial reality and supply chain challenges have spurred changes in consumer behavior and accelerated the pace of digital disruption. Digital leaders are under pressure to leverage the skill sets, technology, and data necessary to deliver distinguished digital experiences that will win over today’s empowered consumers.

For many leaders today, this means fundamentally transforming their digital business strategies for engaging customers, including achieving a renewed understanding of what consumers value and what it means to deliver truly relevant experiences.

How Forrester Can Help

Challenges You Face

It’s a demanding time for digital leaders. Businesses struggle to align on the role of “digital,” and the maturity of digital organizations varies across industries and regions. At the same time, disruption is in full force as emerging technologies change consumer demands. We understand the challenges in front of you as you explore innovative ways of getting ahead:

  • Dynamic competition and the threat of new entrants and commercial models
  • Gaps between great digital experiences and lackluster physical products
  • An acute need for robust internal and external ecosystems to deliver world-leading digital experiences
  • A lack of metrics and measurements that link digital experiences to business goals

How Forrester Helps You Drive Business Results

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Bold Solutions Fit For You

Forrester helps digital business and strategy leaders meet the needs of today’s empowered consumers while reimagining the role of digital experiences and expertise to drive future growth.

Win With Superb Digital Experiences

Forrester Decisions for Digital Business & Strategy provides you with tools and frameworks to help you tackle your priorities and hands-on guidance to help you overcome digital divides, win and retain more customers, and accelerate the future profitability of your business.

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Consulting

Forrester Consulting gives you the flexibility to do the work yourself or request help from experts. Our options range from quick half-day workshop sessions that help your team jump-start its work to fully customized, long-term transformation initiatives.

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Blog

Maximizing Financial Services CRM Value: Strategic Alignment and AI Adoption

Alyson Clarke 10 hours ago
A modern CRM is core to connecting organizational silos to drive customer and business value. And now CRMs are integrating AI, and adding intelligent agents to boost productivity and deliver personalized customer experiences at scale. This makes modern CRM an indispensable tool for financial services firms aiming to enhance customer experience, streamline operations, and drive […]
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Blog

Power Growth With Your Total Experience

Thomas Husson 2 days ago
When companies improve both brand equity and CX in tandem, there is a significant revenue uplift. Learn more at CX Summit EMEA June 2–4, 2025, in London.
Read More
Podcast

Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal

What It Means 3 days ago
In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.
Listen Now
Blog

US Economic Outlook By GDP Components, Q2 2025

Jitender Miglani 4 days ago
Economists expect inflation to rise again as the cost of imported goods increases and retailers pass these costs on to consumers. Here, we look at the current US GDP outlook for 2025 according to key growth indicators.
Read More
Discover More Insights For Digital Business Leaders

Upcoming Events For Digital Leaders

CX Summit EMEA

London & Digital

CX Summit North America

Nashville & Digital

CX Summit APAC

Sydney & Digital

Technology & Innovation Summit APAC

Sydney & Digital

Technology & Innovation Summit EMEA

London & Digital

Technology & Innovation Summit North America

Austin & Digital

Meet A Few Of Our Digital Business & Strategy Analysts

Brandon Purcell

VP, Principal Analyst

Aurelie L'Hostis

Principal Analyst

Emily Pfeiffer

Principal Analyst
Zhi Ying Barry

Zhi Ying Barry

Principal Analyst

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Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060