Media Alert

European video advertising spend will grow by more than 30% year over year in 2015 and will rise at a 26.4% CAGR over the next five years to represent half of all EU online display advertising spend by 2020. But what’s the current state of the video ad market in Europe? To find out, Forrester [...]

Three-quarters of business leaders agree that improving the customer experience is their top strategic priority, yet no firm in the UK, Germany, or France delivers on superior experience, according to Forrester’s France, Germany, And UK Customer Experience Index, 2015. Based on a survey of 13,451 EU consumers, the CX Index™ measures and ranks 203 large European [...]

Improving the customer experience (CX) is a top priority for 71% of businesses in India, yet not a single Indian company evaluated in Forrester’s Customer Experience Index earned an “excellent” customer experience ranking. In fact, 60% of firms deliver merely mediocre customer experience, according to the new research by Principal Analyst Ryan Hart, and 3% [...]

While half of Australian firms say that improving customer experience is their top strategic priority, no company delivers excellent customer experience, according to The Australia Customer Experience Index, 2015 by Forrester Senior Analyst Thomas McCann. Worse still, 52% of firms evaluated on the Customer Experience Index deliver merely mediocre experiences, according to the study. While [...]

We know Amazon, Facebook, and Google have a stake in the drone game, but isn’t it still hard to imagine an era where Prime shipments arrive via drone? According to a new Forrester report, this future is upon us — and firms must prepare for the disruption it will bring to business. Drones will disrupt [...]

In the age of the customer — a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers — improving customer experience is a top priority for businesses in China. However, according to the Customer Experience Index, China 2015 from Forrester Research, none of the [...]

Forrester predicts that the strong dollar will drop global tech markets by 3.1% in 2015 (as measured in US dollars), though most countries will see the market grow by 3% or more in their own currencies. This raises challenges and opportunities for both CIOs and tech vendors: CIO purchases will rise by 3% to 6% [...]

Marketers at the top 50 global brands have upped their social game in 2015, with more than 80% actively posting to Facebook, Twitter, Instagram, Google+, and LinkedIn. Last year, only Facebook and Twitter surpassed the 80% mark, whereas this year, only Pinterest claims less than 80% adoption among the studied top brands. This is according [...]

The data in the market on anticipated job loss thanks to automation is quite dire — with the most popular study claiming that nearly 50% of jobs will be impacted. But these studies have so far ignored an important factor of automation — jobs created. Yes, there will be jobs lost in the coming years thanks to [...]

The data in the market on anticipated job loss thanks to automation is quite dire, with the most popular study claiming nearly 50% of jobs will be affected. But these studies have so far ignored an important factor of automation — jobs created. Yes, there will be jobs lost in the coming years thanks to [...]

45% of companies and governments worldwide have appointed a Chief Data Officer, and another 16% say they are planning to implement the role within the next 12 months. This is according to a new Forrester survey of 3,000 global business and technology decision-makers. An overwhelming number of companies have recognized their data immaturity, and the [...]

Just as companies have adjusted to the now well-established wave of digital intermediaries — think Netflix, Expedia, Amazon — they must now prepare for what comes next. A new wave of digital intermediaries are upon us that will be dramatically more disruptive than the first generation of digital entrants — completely altering the economics of business.   According [...]

Amazon or Alibaba will be the first retailer to master the virtual store, but it will be Amazon that will champion the use of augmented reality to change the in-home shopping experience, writes Forrester in a new report on the future of retail technology. That future — one shaped by retailers delivering greater customer value through [...]

Seven out of the 10 bottom feeders in Forrester’s Customer Experience (CX) Index – Forrester’s ranking of 900 global brands on the ease, effectiveness and emotion they deliver in their customer interactions – are government agencies. Furthermore, five of the six organizations that ranked very poor in the rankings are federal agencies, according to Forrester’s [...]

Digital marketing professionals in China are more prepared to embrace direct responsibility for eCommerce functions, as these two teams already work closely. In fact, one-third of Chinese digital marketers say that eCommerce is already part of their remit. This is according to a recent Forrester survey of 47 digital marketers in China.  Forrester sees this [...]

Despite mobile’s huge opportunity, a well-designed mobile experience is still not guaranteed. wo-thirds of smartphone and tablet owners have failed to complete a transaction because of obstacles encountered during checkout, and almost 50% of customers who encounter a poor mobile app experience say they would use a different mobile app with similar functionality. Having a [...]

European firms will spend 28% of total 2015 tech purchases, or €190 billion, on the adoption of business technology (BT) — technologies that help firms win, serve, and retain customers. This compares with 36% in the US and 25% in Asia Pacific, according to Forrester’s midyear forecast. Europe’s BT agenda spending is expected to grow [...]

Video is now advertisers’ greatest opportunity — 90% of US online adults ages 18 to 24 watch online video weekly — and as a result, Forrester expects spending to grow 21% annually over the next five years. But the number of ad tech companies that have jumped on this opportunity has created a complex and [...]

Fifty percent of B2B companies currently selling online expect that half or more of their total customer base will be buying online from them within three years. Further to that, B2B companies are already seeing average annual online sales growth of 19%, according to a new Forrester/Internet Retailer survey of 100-plus B2B eCommerce professionals. But [...]