Media Alert

The social marketing landscape in China has changed dramatically in the past two years, and marketers use social marketing extensively to engage with their consumers. But what social marketing tools are they using today? In a survey of social marketers in China, Forrester found that the average marketer uses four social marketing platforms, with WeChat [...]

Integrating mobile into marketing strategy becomes a must for brands in 2016. Only those that go the extra mile and serve their customers in their mobile moments to transform the entire customer experience will be able to differentiate via mobile. Mobile marketing leaders will start measuring the impact of mobile on offline channels and allocate [...]

Forrester identified and evaluated 19 Internet of Things (IoT) technologies in our latest TechRadar™ analysis, which includes an overview from 34 vendor service providers across five categories: analytics, hardware, network, security, and software and standards. The report assesses four main factors: 1) the state of IoT technology; 2) the technology’s impact on customers’ businesses; 3) [...]

The Internet of Things (IoT) has revolutionized the digital customer experience, and businesses across the globe are looking to incorporate it into their overall strategies to win, serve, and retain customers. While North America and Europe show modest interest with 37% and 42%, respectively, reporting use of or plans for IoT, Latin America and Asia lead [...]

China is now the largest P2P lending market in the world, where CNY 300 billion (US$47 billion) was exchanged on more than 2,000 P2P lending platforms in just the first half of 2015. While the industry has experienced exponential growth, there’s a darker side as it continues to be fraught with fraud and embezzlement. As P2P [...]

Forrester predicts no boom or bust for global tech spending in 2016 but moderate growth. Global tech spending will increase to $2.9 trillion, an increase of 4.5% as measured in constant- or local-currency terms. This continues the trend of 4% to 5% growth but is down from Forrester’s August 2015 forecast, which projected 5.6% growth. [...]

Businesses don’t decide how customer-obsessed their companies are — the customers do. According to Forrester data, almost 70% of consumers flock to online platforms to complain about poor customer service, and 39% spread the word to friends and family about their negative experiences. Now more than ever, brands must focus on improving customer service initiatives [...]

The only nontraditional bank in Forrester’s Mobile Banking Functionality Benchmark, Alipay not only earned the best overall score of 67 but also scored highest in four of the seven categories in our benchmark: account and money management, transactional features, service features, and marketing and sales. In the evaluation conducted in August 2015, the Chinese mobile [...]

European marketers’ investments in online display and social media advertising will see double-digit growth over the next five years to reach €28.7 billion in 2020, up from €14.4 billion this year, according to a new Forrester forecast. Fueled by video and mobile adoption, programmatic adoption will skyrocket everywhere in Europe, and, by 2020, more than half of EU [...]

The mobile mind shift is a learning process that consumers go through as they adopt and use mobile devices, which ultimately leads to a fundamental shift in their behavior. How does Australia rate? Seventeen percent (17%) of Australian consumers expect to be able to look to their mobile device to be able to get what [...]

Only 29% of businesses feel that they’re good at connecting analytics results to business outcomes. In 2016, Forrester predicts that customer-obsessed leaders will shift their firms’ strategies to move beyond big data to actually solve problems with data-driven insights. Forrester’s big data predictions report includes insight into how this shift will affect businesses in 2016, [...]

Forrester forecasts that 4.8 billion people globally will use mobile phones in 2016. This brings significant opportunities to businesses, especially for those companies that understand how a customer-obsessed mobile strategy will change the way they operate in 2016. Despite the growing need for mobile, many firms will struggle with customers’ ever-growing mobile expectations. Forrester predicts [...]

Some 33% of US online adults have canceled a transaction due to privacy concerns. As consumers’ interest in privacy continues to grow, Forrester predicts that it will be a key factor that determines which businesses thrive and fail over the next 12 months. Other key privacy predictions for 2016 include: The EU will approve the new [...]

CIOs, CMOs, and customer experience leaders will rally to achieve customer-obsessed growth by adopting human-centered design and data analytics to deliver exceptional experiences, according to Forrester Research, Inc., which today unveiled its 2016 predictions for Asia Pacific business leaders. “2016 will be a pivotal year for companies adapting to digitally savvy and empowered customers. Companies [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its 2015 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $74.8 million for the third quarter of 2015, compared with $75.4 million for the third quarter of 2014. Research revenues increased 3%, and advisory services and events revenues decreased 9%, compared with the third quarter of 2014. [...]

Forrester forecasts that the public cloud market in China will more than double in the next five years, from $1.8 billion in 2015 to $3.8 billion in 2020. Two-thirds of Chinese software decision-makers surveyed by Forrester are making the increased use of public cloud platforms one of their top priorities for the next 12 months. [...]

2016 will prove to be the most consequential year for companies adapting to digitally savvy, empowered customers, according to Forrester. Forrester identified the top 10 critical success factors that will determine if companies thrive or fail in the age of the customer in an introductory piece to its 2016 predictions reports. “Businesses have a lot [...]

Mobile payments adoption in Southeast Asia will increase over the next five years, creating revenue opportunities for the region’s mobile operators, banks, credit card networks, and financial technology startups, according to a new Forrester report. Driving this growth is the surging smartphone penetration (Forrester forecasts the local smartphone installed base to grow from 175 million [...]

Today, 36% of US and 25% of EU consumers are active mobile banking users, up from 13% and 9% in 2011, respectively. Mobile banking adoption growth is expected to accelerate over the next few years, displacing online banking for everyday tasks, according to a new Forrester report that evaluates the current state of mobile banking [...]