Media Coverage

AdNews Australia: In an interview, Principal Analyst Xiaofeng Wang provides some early APAC examples of the metaverse in action. Read the full article here. Read more from Xiaofeng here.

Wirtschaftswoche: In an article from Germany’s top tier business publication, Principal Analyst Heidi Shey explains how the option of being able to work with encrypted information would close a crucial gap in secure data processing. Read the full article here. Read more from Heidi here.

The Economic Times: VP, Research Director Ashutosh Sharma offers perspective about how India’s online retail industry will need to invest significantly in emerging technologies like AI, metaverse, and virtual reality to compete strongly in the fashion category. Read the full article here. Read more from Ashutosh here.

Marketplace: VP, Principal Analyst Sucharita Kodali analyzes whether sustainability is making impacts in the retail sector in a new interview. Read the full article here. Read more from Sucharita here.

CNN Business: In an interview, Senior Analyst Alla Valente offers perspective on how war in Ukraine has disrupted logistics and supply chains and business operations worldwide. Read the full article here. Read more from Alla here.

The Wall Street Journal: This article features insights from Principal Analyst Tina Moffett about how the field of ad measurement is changing as consumers increasingly watch TV via streaming services and more data becomes available from those emerging channels. Read the full article here. Read more from Tina here.

The Economic Times: VP, Research Director Ashutosh Sharma shares how quick commerce grocery players are leveraging the ongoing Indian Premier League to raise awareness and gain market share. Read the full article here. Read more from Ashutosh here.

The Wall Street Journal: VP, Research Director Mike Proulx offers perspective about how the trend of businesses exploring the marketing potential of the metaverse is outpacing actual consumer interest in virtual worlds. The article also cites Forrester data — 43% of US adults say they would actively avoid a brand-sponsored experience in an immersive digital [...]

Challenges: In this article discussing cookies, VP, Principal Analyst Thomas Husson discusses how an unintended consequence of tougher privacy rules is the strengthening of groups like Google that have detailed knowledge of the customer. Read the full article here. Read more from Thomas here.

Forbes: VP, Research Director Mike Proulx shares that when brands plan for the metaverse, it’s important they consider and experiment with nascent technologies while also tempering expectations where possible. Read the full article here. Read more from Mike here.

The New York Times: In an interview, VP, Principal Analyst Sucharita Kodali discusses why retail powerhouses have difficulty becoming as global as app giants. Read the full article here. Read more from Sucharita here.

Quartz: VP, Research Director Mike Proulx shares how a time will come where “all TV is streaming ‘TV’” and in tandem with that will be multiple packages, deals, and configurations to attempt to mitigate cost pressures. Read the full article here. Read more from Mike here.

The Economic Times: In an exclusive interview, VP, Research Director Ashutosh Sharma shares the findings of Forrester’s latest report on online retail in India which includes forecast data that the market will grow to $85 billion by 2025. Read the full article here. Read more from Ashutosh here.

China Daily: Principal Analyst Charlie Dai discusses the benefits of developing national computing hubs in Western China to power the country’s digital economy. Read the full article here. Read more from Charlie here.

Barron’s: VP, Research Director Glenn O’Donnell authors a byline about how US legislation can help ease “the havoc” currently affecting ongoing chip shortages. Read the full article here. Read more form Glenn here.

SC Media: Principal Analyst Jinan Budge shares recommendations for addressing systemic cultural issues affecting women in cybersecurity. Read the full article here. Read more from Jinan here.

VP, Principal Analyst Jeff Pollard shares reasons why Google is acquiring cybersecurity company Mandiant. Reuters: Google boosts cloud security with $5.4 billion Mandiant deal CNN Business: Google is buying cybersecurity firm Mandiant for $5.4 billion Le Figaro: Cybersécurité : Google achète Mandiant pour 5,4 milliards de dollars City AM: Google snaps up cybersecurity firm Mandiant [...]

Bloomberg: Vice President, Principal Analyst Julie Ask discusses Apple’s newly announced product releases, including 5G versions of its low-end iPhone SE and iPad Air tablet. Watch the full interview here. Read more from Julie here.

CDOTrends: Insights from Principal Analyst Fiona Mark’s report around improving the workplace experience for women in technology has been included in this article published on IWD 2022. Read the full article here. Read the more from Fiona here.