Media Coverage

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Media Coverage

CNN Business – Elon Musk May Want A WeChat For The World. It Won’t Be Easy To Build

October 5, 2022
CNN Business: Principal Analyst Xiaofeng Wang outlines challenges Elon Musk is likely to face in creating a new app similar to China’s top social media platform WeChat. Read the full article here. Read more from Xiaofeng here.
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BBC News – Ex-Google Ad Boss Builds Tracker-Free Search Engine

October 5, 2022
BBC News: Analyst, Stephanie Liu explains why a new privacy-focused search engine won’t have the capacity to overpower Google. Read the full article here. Read more from Stephanie here.
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The Guardian – Musk’s Twitter Deal Is His Least Bad Option – But He Must Repair The Damage He’s Done

October 4, 2022
The Guardian: VP, Research Director Mike Proulx offers perspective on Elon Musk offering to buy Twitter again, adding Musk’s number one mission will be to earn and retain the trust of Twitter employees. Read the full article here. Read more from Mike here.
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The Washington Post – U.S. Economy Stumbles Into Final Stretch Of 2022 Facing New Pressures

October 1, 2022
The Washington Post: VP, Principal Analyst Sucharita Kodali describes why major retailers are starting holiday discounts early this year, including the looming recession being a culprit. Read the full article here. Read more from Sucharita here.  
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USA Today – One Big Change Is Coming To Clinical Drug Trials, And It’s ‘No Longer Lip Service’

September 30, 2022
USA Today: In an interview, VP, Research Director Natalie Schibell offers insights into timeframes for clinical drug trials and how anticipated changes stemming from the pandemic will affect them. Read the full article here. Read more from Natalie here.
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Bloomberg – ‘Bloomberg Technology’

September 28, 2022
Bloomberg: VP, Principal Analyst Julie Ask appears on Bloomberg Technology to discuss reasons why Apple is slowing plans to increase production of its latest iPhone models. Watch the full interview here. Read more from Julie here.
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Handelsblatt – IT Companies Are Raising Software Prices Sharply

September 27, 2022
Handelsblatt: Researcher Himank Joshi shares findings from his research, “The Global Software Industry Forecast, 2022,” and offers insights into increasing prices for IT services at Microsoft, SAP, and similar companies. Read the full article here.
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The Wall Street Journal – Cyberattack on InterContinental Hotels Disrupts Business at Franchisees

September 26, 2022
The Wall Street Journal: Senior Analyst Allie Mellen offers insights about how franchises might experience effects from cyberattacks like these near future, including seeing their cyber insurance rates rise. Read the full article here. Read more from Allie here.
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CIO – 4 Steps For Proving IT’s Value To The Business

September 26, 2022
CIO: VP, Principal Analyst, Bobby Cameron offers steps to help CIOs effectively demonstrate the value of IT to their business colleagues. Read the full article here. Read more from Bobby here.
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InformationWeek – Top 10 Trends Transforming the Cloud, According to Forrester

September 26, 2022
InformationWeek: Principal Analyst Lee Sustar outlines the top 10 trends transforming the cloud. Read the full article here. Read more from Lee here.
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The Business Times – Singapore’s Incumbent Banks Should Work On Customer Engagement, Say Industry Watchers

September 26, 2022
The Business Times: Senior Analyst Zhi-Ying Barry discusses advantages digital banks can glean when establishing strong customer experiences. Read the full article here. Read more from Zhi-Ying here.
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TechBeacon – 8 Phases Of An AI-First Data Strategy

September 22, 2022
 TechBeacon: VP, Principal Analyst Michele Goetz outlines phases for how tech leaders can shift to an AI-first data strategy to deliver innovative CX and better business outcomes. Read the full article here. Read more from Michele here.
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SmartBrief – What Should B2B Marketers Prioritize In 2023?

September 21, 2022
SmartBrief: VP, Principal Analyst Barbie Mattie is featured in SmartBrief’s coverage highlighting Forrester’s Planning Guide for B2B Marketing Executives. Read the full article here. Read more from Barbie here.
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ISMG – The Growing Number of Use Cases for Verifiable Credentials

September 20, 2022
 ISMG: VP, Research Director Merritt Maxim breaks down the latest trends in IAM. Read the full article here. Read more from Merritt here.
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Wirtschaftswoche – The Force Is With Him

September 18, 2022
Wirtschaftswoche: Germany’s leading business magazine quotes VP, Research Director Mike Proulx about Disney+ and Netflix battling for the upper hand when it comes to streaming superiority. Read the full article here. Read more from Mike here.
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Tech Republic – Your Organization Needs A Tech Strategy To Deliver On Innovation

September 16, 2022
Tech Republic: VP, Research Director Charles Betz outlines best practices for how tech leaders can develop strategies to deliver on innovation. Read the full article here. Read more from Charles here.
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Marketplace – Retail Sales Rose A Smidgen In August, But Some See Warning Signs

September 15, 2022
Marketplace: VP, Principal Analyst Sucharita Kodali offers perspective on recent retail trends and consumer habits and how they have shifted over the past month. Read the full article here. Read more from Sucharita here.
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Fortune – As Economic Turbulence Looms, Forrester Recommends Companies Rein In Tech Spending. But Not On A.I.

September 14, 2022
Fortune: VP, Research Director Chris Gardner is interviewed by Fortune about Forrester’s Planning Guide and how company investments in AI should continue to be made into the new year. Read the full article here. Read more from Chris here.
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Financial Times – Is This Wellness’s Golden Gun?

September 13, 2022
Financial Times: VP, Principal Analyst Dipanjan Chatterjee offers insights into how the pandemic has hastened consumer demand for self-care products and brands. Read the full article here. Read more from Dipanjan here.
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Information Week – Ready for Anything: Forrester Preps IT Leaders to Be ‘Future Fit’

September 12, 2022
Information Week: VP, Senior Research Director Matt Guarini offers a preview of Forrester’s Technology & Innovation North America Forum, describing how today’s IT leaders must be future fit to handle uncertain changes. Read the full article here. Read more from Matt here.