Media Coverage

Latest Media Coverage

Media Coverage

The Wall Street Journal – IBM Cloud Makeover Shows Results

January 26, 2022
The Wall Street Journal: Ted Schadler discusses IBM’s latest earnings and how the company’s years long makeover into a hybrid cloud and AI company is resonating with customers. Read the full article here. Read more from Ted here.
Media Coverage

The Wall Street Journal – More Changes Loom for Online Marketers

January 25, 2022
The Wall Street Journal: Stephanie Liu outlines changes that will still affect digital marketers and how they reach customers online in the months ahead. Read the full article here. Read more from Stephanie here.
Media Coverage

Forbes – This Google Veteran’s ‘Nudge Engine’ Startup Wants To Build Better Managers—And Has New Funding To Help Do It

January 25, 2022
Forbes: Betsy Summers shares how one obstacle for companies trying to use AI to coach employees is how much data clients are able or willing to put into their systems to make such software more valuable. Read the full article here. Read more from Betsy here.
Media Coverage

City A.M. – Banknote Maker De La Rue Downgrades Profits As Omicron Batters Turnaround

January 24, 2022
City A.M.: George Lawrie shares insights about the supply chain challenges banknote maker De La Rue has faced as a result of the pandemic. Read the full article here. Read more from George here.
Media Coverage

The Business Times – Could B2B Pivots Give Pandemic-Hit Fintechs A New Growth Story?

January 24, 2022
The Business Times: Meng Liu shares how the pandemic has forced several fintechs to pivot into the B2B payments segment, and what the future holds for that segment. Read the full article here. Read more from Meng here.
Media Coverage

Associated Press – Intel To Build $20B Ohio Chip Facility Amid Global Shortage

January 21, 2022
Associated Press: Glenn O’Donnell weighs in on Intel’s plans to build a $20 billion chip facility in Ohio amid the global chip shortage. Read the full article here. Read more from Glenn here.
Media Coverage

The Wall Street Journal – ADP Settlement Offers Framework For Future Digital-Accessibility Agreements

January 20, 2022
The Wall Street Journal: Gina Bhawalkar shares how all businesses must make accessibility a priority when purchasing technology so all employees can do their jobs effectively. This article also cites Forrester data that companies are expected to spend $10 billion in 2022 on design vendors and service providers that provide accessible solutions. Read the full article here. Read more [...]
Media Coverage

Microsoft Acquires Activision Blizzard

January 19, 2022
Mike Proulx and Will McKeon-White discuss the impacts of Microsoft’s acquisition of Activision Blizzard. The Times: Microsoft takes a $70bn shot at ruling the metaverse CNBC Europe: After Microsoft’s record Activision Blizzard deal, analysts say these video game stocks could be the next targets Le Monde: Microsoft, avec le rachat record d’Activision, rebat les cartes dans [...]
Media Coverage

XLIVE – How Forrester Has Adapted Its Event Strategy and Embraced Digital

January 18, 2022
XLIVE: Lisa Riley shares how Forrester “cracked the code” of virtual events in the early days of the pandemic. She also offers advice about how to design successful digital experiences. Read the full article here.
Media Coverage

The Wall Street Journal – China’s Startups Are Awash With Money as Beijing Shifts Focus to ‘Hard Tech’

January 13, 2022
The Wall Street Journal: As China lures record levels of investment into the country’s tech sector, Danny Mu discusses how Chinese companies have made inroads in sectors like databases and enterprise software in recent years. Read the full article here. Read more from Danny here.
Media Coverage

Forbes – Online Order Cancelled? That’s Because Retailers May Have No Clue Where The Item Is

January 13, 2022
Forbes: Brendan Witcher describes how retailer inventory issues can potentially cause problems with one out of 10 online orders fulfilled out of the store. Read the full article here. Read more from Brendan here.
Media Coverage

HOTELS Magazine – Hotels Get One Shot At First Impression

January 12, 2022
HOTELS Magazine: Steve Peltzman authors an article describing how the era of predictive customer experience operations is fast coming for the hotel industry. Read the full article here. Read more from Steve here.
Media Coverage

NBC News – Omicron Is Creating A ‘Crisis, Red-Tier Situation’ In Health Care

January 12, 2022
NBC News: In addition to highlighting Forrester 2022 Healthcare predictions, Natalie Schibell shares how clinician turnover, staff burnout, and long recruitment cycles will affect patient quality of care in the year ahead. Read the full article here. Read more from Natalie here.
Media Coverage

Boston Business Journal – These Mass. Companies Ranked Among Glassdoor’s 2022 Best Workplaces

January 12, 2022
Boston Business Journal: Forrester is showcased along with other Massachusetts-based companies named 2022 Best Places to Work by Glassdoor. Read the full article here. Read Forrester’s press release here.
Media Coverage

The Washington Post – Ask Help Desk: Creating Community And Safety At Work While Omicron Surges

January 7, 2022
The Washington Post: J.P. Gownder outlines how employers can minimize the psychological distance workers may feel working in remote and hybrid environments. Read the full article here. Read more from J.P. here.
Media Coverage

NBC – 15 Best January 2022 Sales: Kitchen, Home, Beauty And More

January 4, 2022
NBC: Sucharita Kodali shares how supply chain issues had a “negligible impact” on the retail industry during the past holiday shopping season. Read the full article here. Read more from Sucharita here.
Media Coverage

The Business Times – Digital Banks Seen Debuting Strongly In 2022, But ‘Long And Difficult’ Path To Profitability

January 4, 2022
The Business Times: As Singapore’s new digital banks prepare to debut in 2022, Meng Liu discusses the outlook for four new contenders and the challenges they may face. Read the full article here. Read more from Meng here.
Media Coverage

The New York Times – As Omicron Uncertainty Mounts, Return-To-Office Plans Are Being Revised Again.

January 3, 2022
The New York Times: CEO George Colony shares Forrester’s plan for employees to “stay remote” going forward, especially per mounting Omicron uncertainty. Read the full article here. Read more from George here.
Media Coverage

NPR – The Omicron Surge Is Making It Hard To Staff Stores And Restaurants. Some Are Closing

December 29, 2021
NPR: In an interview, Sucharita Kodali describes how, as the pandemic grinds on, many business owners will have to rethink how to retain staff. Read the full article here. Read more from Sucharita here.
Media Coverage

The Wall Street Journal – Companies Call in Better Pay and Perks for Contact Center Workers

December 27, 2021
The Wall Street Journal: David Johnson shares how call centers are rethinking the way they measure employees and the environments they provide for them. Read the full article here. Read more from David here.