Media Coverage

Forbes: Principal Analyst Tina Moffett describes how startups are vying to compete with TV ratings and measurement industry stalwart Nielsen in terms of advertising measurement and insights. Read the full article here. Read more from Tina here.

The Wall Street Journal: Senior Analyst Colleen Fazio explains why more companies are relying on platforms that help companies collect and analyze customer sentiment data. Read the full article here. Read more from Colleen here.

ET Brand Equity: Findings from Principal Analyst Kelsey Chickering’s recent report on funding truth in the misinformation age has been featured in this top Indian newsletter. Read the full article here. Read more from Kelsey here.

Marketplace: Senior Analyst Alla Valente shares perspective about the supply chain barriers impacting the shortage of baby formula in the US. Read the full article here. Read more from Alla here.

Bloomberg: VP, Principal Analyst Dipanjan Chatterjee describes how CEOs and corporate directors must decide how to balance the risks of alienating customers, employees, investors, and lawmakers, pending the Supreme Court decision regarding Roe v. Wade. Read the full article here. Read more from Dipanjan here.

CNBC Europe: Following Disney’s recent earnings, VP, Research Director Mike Proulx appears on the network’s Street Signs segment to discuss why Disney+ has had a strong quarter. Watch the full interview here. Read more from Mike here.

CMO Australia: This article summarizes insights from Principal Analyst Xiaofeng Wang’s session on ethical marketing at CX APAC and the pillars required for marketing leaders to succeed. Read the full article here. Read more from Xiaofeng here.

Mint: VP, Research Director Ashutosh Sharma shares insights about how some companies are improving employee experience to encourage employees to return to the office. Read the full article here. Read more from Ashutosh here.

Forbes: Per B2B Summit, Principal Analyst Susan Macke describes how CMOs can be more impactful participants in their companies’ strategic planning processes. Read the full article here. Read more from Susan here.

The Wall Street Journal: VP, Principal Analyst Liz Herbert shares how a primary benefit of cloud for many companies is being able to prepare for peaks in system usage. Read the full article here. Read more from Liz here.

CMO Australia: Ahead of CX APAC, CX Exec Partner & Senior Analyst Su Doyle offers guidance around how CX leaders can broaden their scope of impact. Read the full article here. Read more from Su here.

Forbes: In a B2B Summit preview interview with Principal Analyst Malachi Threadgill, the outlet discusses the factors driving the evolution of ABM platforms and how marketers and sellers are adapting to these new buying behaviors. Read the full article here. Read more from Malachi here.

Bloomberg: VP, Principal Analyst Julie Ask breaks down Apple’s latest earnings and how supply chain issues are affecting its product ecosystem. Watch the full interview here. Read more from Julie here.

Reuters: Principal Analyst Kelsey Chickering shares insights about Spotify’s latest earnings in an interview. Read the full article here. Read more from Kelsey here.

Financial Times: As Meta unveils its latest earnings, VP, Research Director Mike Proulx provides insights about how the company keeping up with the rapid growth of TikTok is proving tricky. Read the full article here. Read more from Mike here.

Marketplace: Principal Analyst Tina Moffett shares reasons why social media is experiencing the biggest growth in advertising. Read the full article here. Read more from Tina here.

TechTarget: VP, Principal Analyst J.P. Gownder weighs in on tips that can help guide tech and business leaders when considering taking on metaverse projects. Read the full article here. Read more from J.P. here.

SDxCentral: Analyst Abhijit Sunil shares guidance about how enterprises must carefully assess the environmental benefits and risks of emerging technologies such as automation, blockchain, and AI. Read the full article here. Read more from Abhijit here.

AdAge: In a new byline, VP, Principal Analyst David Truog explains why the metaverse is a user experience challenge for brands. Read the full article here. Read more from David here.