Media Coverage

CNBC: Appearing on CNBC’s “Power Lunch,” VP, Principal Analyst David Truog discusses the chatbot boom, its impact on US consumers, and genAI’s permeation of chatbots. Watch the full segment here. Read more from David here.

BBC: VP, Principal Analyst Sucharita Kodali offers perspective about recent initiatives coming out of Amazon — and how they could fare going forward — as the company celebrates its 30th anniversary. Read the full article here. Read more from Sucharita here.

TechRepublic: Principal Analyst Chuck Gahun authors a byline for this tech publication outlining five key steps tech leaders should take to ensure superior alignment with their business and IT strategies. Read the full article here. Read more from Chuck here.

The Guardian: Senior Analyst Alvin Nguyen reveals that only the collapse of the genAI market will prevent Nvidia from ultimately reaching a $4 trillion valuation. He further outlines factors that could impact this upward valuation trajectory. Read the full article here. Read more from Alvin here.

The Agile Brand Podcast: Senior Analyst AJ Joplin joins this podcast at Forrester’s CX Summit North America to discuss why alignment between customer experience, digital experience, and marketing teams is crucial to both benefit customers and boost growth. Listen to the full podcast here. Read more from AJ here.

The Wall Street Journal. An article about the CDK global hack emphasizing the risk of one software vendor dominating an industry features insights from VP, Principal Analyst Liz Herbert, who describes how businesses should step up investigations of their suppliers’ security defenses following major vendor cyberattacks. Read the full article here. Read more from Liz here.

TechRepublic: Principal Analyst Carlos Casanova authors a byline for this tech publication that offers best practices for tech leaders on how to identify the best IT style that leads to high-performance IT. Read the full article here. Read more from Carlos here.

SD Times: The publication highlights 2024’s top 10 emerging technologies as broken down in Forrester’s research. This article also includes insights from VP, Emerging Tech Portfolio Brian Hopkins about why investments should be made in AI agents and various security technologies. Read the full article here. Read more from Brian here.

CX Dive: This publication features insights from Principal Analyst Audrey Chee-Read’s and Vice President, Principal Analyst J.P. Gownder’s CX Summit North America keynotes, respectively, about how to create trust when implementing genAI. Read the full article here. Read more from Audrey and J.P.

Forbes: Principal Analyst Tracy Woo offers perspective on the FinOps Foundation announcing the availability of the FinOps Open Cost and Usage Specification (FOCUS) to provide a uniform format for cloud billing across different providers. Read the full article here. Read more from Tracy here.

Le Figaro: Following the arrival of AI PCs on the market, Principal Analyst Andrew Hewitt’s recent report “The Year Of The AI PC Is 2025” states that the benefits of adopting AI-enabled laptops are not yet convincing enough. Read the full article here. Read more from Andrew here.

The Wall Street Journal: Principal Analyst Pete Jacques breaks down Forrester’s US CX Index rankings for 2024, and the factors that are causing US brands’ CX quality to drop significantly for the third straight year in a row. Read the full article here. Read more from Pete here.

CNBC: VP, Principal Analyst Andras Cser discusses Apple’s new Passwords app and the difficulties that arise with getting rid of passwords entirely. Read the full article here. Read more from Andras here.

Handelsblatt: Following Elon Musk’s threat to ban Apple devices at his company should Apple integrate with OpenAI due to privacy concerns, VP, Principal Analyst Thomas Husson comments on Apple’s continued focus on privacy and why he doesn’t expect that to change because of this collaboration. Read the full article here. Read more from Thomas here.

CNBC: Principal Analyst Michele Pelino outlines the sectors that stand to benefit most from edge computing, as well as the biggest barriers that currently exist to edge adoption. Read the full article here. Read more from Michele here.

CNN. Forrester analysts Thomas Husson, Dipanjan Chatterjee and Andrew Cornwall provide insights ahead of Apple’s Worldwide Developers Conference (WWDC). Quartz: “Apple is far behind in the AI race. But that’s ‘entirely on brand,’ analyst says” Les Echos: “Apple: the conference that should convince that the company is on the AI train” Associated Press: “Apple leaps [...]

Principal Forecast Analyst Jitender Miglani’s five-year retail market forecast predicts that global online retail sales will grow to $6.8 trillion by 2028. Forbes: “E-Commerce To Hit $6.8 Trillion By 2028, Yet Physical Retail Will Prevail” eCommerceNews: “Forrester predicts online retail sales to hit USD $6.8 trillion” LSA: “E-commerce is expected to reach more than €700 [...]

The Edge Singapore. In an interview with Singapore’s leading business weekly, Principal Analyst Xiaofeng Wang describes how evolving data privacy regulations will heavily impact advertisers and their agency partners given their reliance on third-party cookies. Read the full article here. Read more from Xiaofeng here.

CNN Business. VP, Principal Analyst Thomas Husson addresses what the next generations of iPhones could look like in a world fueled by genAI. Read the full article here. Read more from Thomas here.