Media Coverage

The Wall Street Journal: In a story about Alibaba’s and Tencent’s investment in Chinese AI start-ups, VP, Principal Analyst Charlie Dai describes how this move is paramount to their respective long-term AI strategy. Read the full article here. Read more from Charlie here.

Mint: In a feature story about how value-added work has dwindled for some of world’s largest IT services companies, VP, Research Director Ashutosh Sharma shares commentary on how the scope for value-added work will pick up as inflation eases out and macroeconomic conditions improve. Read the full article here. Read more from Ashutosh here.

The Business Times: Singapore’s leading business daily features key takeaways from Principal Forecast Analyst Michael O’Grady’s recent global digital economy, which is forecast to reach $16.5 trillion, with online retail and travel being principal growth drivers. Read the full article here. Read more from Michael here.

Security Weekly: Principal Analyst Allie Mellen and VP, Principal Analyst Jeff Pollard join this outlet to discuss the fallout and lessons learned from the CrowdStrike incident. The conversation also explores the need for a product security revolution and the importance of transparency and trust in security vendors. Watch the full video here. Read more from [...]

CNBC: In an interview, VP, Research Director Mike Proulx outlines reasons why streaming is getting more expensive for consumers. Read the full article here here. Read more from Mike here.

The Wall Street Journal: Principal Analyst Allie Mellen discusses the concept of access to the “kernel,” considered the core of a computer’s operating system, and how last month’s CrowdStrike outage emphasizes the risk of such openness on Microsoft’s Windows computers. Read the full article here. Read more from Allie here.

CNBC: VP, Principal Analyst Sucharita Kodali joins “Squawk Box” to discuss Walmart’s quarterly earnings results, the current state of the consumer, and trends surrounding the retail industry at large. Watch the full segment here. Read more from Sucharita here.

Forbes: Principal Analyst David Brodeur-Johnson provides perspective about ways that employees have a direct and tangible impact on CX. Read the full article here. Read more from David here.

CIO Dive: VP, Sr Research Director Matthew Guarini, VP, Research Director Paul McKay, and Chief Research Officer Sharyn Leaver are each quoted in this tech publication’s coverage of Forrester’s Budget Planning Guides for Technology Executives and Technology Architecture And Delivery. They discuss, respectively, how global inflation will force tech executives to strategically reallocate IT budgets; cloud and AI will be major [...]

Forbes: An article about HUMAN Security features insights from Principal Analyst Sandy Carielli about the security challenges organizations face in digital commerce when it comes to bots and bot operators. Read the full article here. Read more from Sandy here.

CNBC: In a video interview, Senior Analyst Rowan Curran offers insights about OpenAI’s successes, concerns the company faces, the effects outsized power from AI companies and big tech may have on society, and the stress AI could cause on our power grid. Watch the full segment here. Read more from Rowan here.

SD Times: VP, Emerging Tech Portfolio Brian Hopkins joins this tech publication’s podcast, “What the Dev?”, to discuss Forrester’s research about the top 10 emerging technologies for 2024, especially how there is currently a marked shift from generative AI to agentic AI. Listen to the full podcast here. Read more from Brian here.

Business Insider: Despite OpenAI taking the lead in the AI arms race in late 2022, VP, Principal Analyst Mike Gualtieri shares that the organization currently lacks a significant advantage in the market as big tech companies, Meta and Google included, release their own generative AI tools. Read the full article here. Read more from Mike here.

BBC News: VP, Principal Analyst Dipanjan Chatterjee discusses the impact the anti-trust case against Google could have on Apple, stating that any disruption to the company’s revenue stream will have significant implications for the tech giant. Read the full article here. Read more from Dipanjan here.

Associated Press: An article about Walgreens and CVS updating their retail stores in response to a challenging business climate includes insights from Principal Analyst Arielle Trzcinski about how easing the patient experience can help build stronger relationships between store staff and consumers — leading to repeat business. Read the full article here. Read more from Arielle [...]

The Guardian: Senior Analyst Dario Maisto comments on why the big seven companies have been hit by AI boom doubts, stating there remains an issue of translating the technology into tangible economic benefits. Read the full article here. Read more from Dario here.

Business Insider: Following Meta’s latest quarterly earnings, VP, Research Director Mike Proulx discusses how the company has forcefully introduced Meta AI to users by adding it as the search engine on Instagram, Messenger, and WhatsApp. Read the full article here. Read more from Mike here.

The Wall Street Journal: VP, Principal Analyst Jay Pattisall discusses why Hyundai’s decision to split its marketing department into creative and performance divisions unravels a “full-funnel strategy.” Read the full article here. Read more from Jay here.

Forbes India: VP, Principal Analyst Liz Herbert offers perspective into how SaaS has become the standard way to buy enterprise software today. Read the full article here. Read more from Liz here.