Press Release

Event will showcase latest research and tools to help security and risk leaders win, grow, and retain customer trust  CAMBRIDGE, Mass., October 14, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Security & Risk 2021 live virtual experience to be held November 9–10, 2021. The event explores how chief security officers, chief information security officers, and other security [...]

Aligning priorities across these functions will be critical to accelerating the B2B revenue engine in today’s climate of continued uncertainty CAMBRIDGE, Mass., October 13, 2021 — To help B2B marketing, sales, and product leaders align priorities and make well-informed strategic business decisions amid continued uncertainty, Forrester (Nasdaq: FORR) today released Planning Assumptions 2022. As B2B [...]

Ranks customer experience of seven Malaysian multichannel banks; reveals effect of CX on customer loyalty SINGAPORE, October 11, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 inaugural Malaysia Customer Experience Index (CX Index™), banks in Malaysia provide average customer experience with little differentiation between each brand. Based on a survey of more than 2,000 consumers in Malaysia, Forrester’s CX [...]

Two-day event will help top business and technology leaders in the region embrace creativity as a competitive advantage to drive growth SYDNEY, October 7, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation APAC 2021 live virtual experience to be held October 19–20, 2021. Featuring Forrester analysts and industry speakers from HDFC [...]

Event will showcase latest research to help tech executives apply creativity when deploying technology to deliver stronger customer and employee experiences and drive growth CAMBRIDGE, Mass., October 6, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation North America 2021 live virtual experience to be held November 2–3, 2021. The event explores [...]

El ganador de este año, Apex Group, aplicó los marcos y modelos de investigación de Forrester para impulsar la alineación funcional y acelerar el rendimiento de una estrategia de adquisición de rápido crecimiento LONDRES, 1 de octubre de 2021 /PRNewswire/ — Forrester (Nasdaq: FORR) ha reconocido a Apex Group, un proveedor global de servicios financieros, como ganador del [...]

The shift to digital delivery improved CX scores for banks across the UK, Germany, Italy, Spain, and France LONDON, Oct. 1, 2021 — According to Forrester‘s 2021 European Banking Customer Experience Index (CX Index™), the COVID-19 pandemic accelerated the shift to banking via digital and hybrid channels — and this shift has improved customer experience (CX) across European banks. Unveiled [...]

German firm HUK-COBURG is the first European insurer to deliver an excellent-rated customer experience LONDON, Oct. 1, 2021 — Forrester’s (Nasdaq: FORR) 2021 European Insurance Customer Experience Index (CX Index™) reveals that German insurers deliver the best customer experience (CX) in Europe, including one brand to reach the ‘excellent’ category as the first and only insurer in the CX [...]

European auto manufacturers provide OK-rated customer experience; websites lag person-to-person interactions to meet customers’ needs LONDON, Oct. 1, 2021 — According to Forrester‘s 2021 European Auto Manufacturers Customer Experience Index (CX Index™), Toyota offers the best customer experience in Europe, followed by Hyundai and Ford. Forrester’s CX Index rankings further reveal that, for customers, digital channels still lag [...]

This year’s winner, Apex Group, implemented Forrester’s research frameworks and models to drive functional alignment and accelerate returns from a fast-paced acquisition strategy LONDON, UK, September 29, 2021 — Forrester (Nasdaq: FORR) has recognised Apex Group, a global financial services provider, as the 2021 Return on Integration (ROI) Honours winner at the company’s annual B2B Summit EMEA, 28–29 [...]

Cisco Systems implemented bold ideas to drive functional alignment and scale growth SINGAPORE, September 29, 2021 — Forrester (Nasdaq: FORR) recognised Cisco Systems, a global leader in IT and networking, as its 2021 Return on Integration (ROI) Honours winner at the recently concluded B2B Summit APAC. The firm was honoured for driving growth and profitability by making bold [...]

The three services will help B2B sales leaders transform their selling strategy to meet modern buyers’ expectations CAMBRIDGE, Mass., September 28, 2021 — Forrester (Nasdaq: FORR) today announced three new Forrester Decisions services for B2B sales leaders to help them build digital, insights-driven sales organizations that drive predictable and profitable revenue growth. The COVID-19 pandemic accelerated the shift toward digital interactions. As [...]

Service helps leaders align brand and customer experiences to inspire loyalty, grow lifetime customer value, and increase market share CAMBRIDGE, Mass., September 27, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for B2C Marketing Executives to help leaders center their marketing strategy — and their entire organization — around changing consumer needs. This new service offers bold vision research, curated tools [...]

Service enables leaders to drive loyalty across customers’ most meaningful touchpoints CAMBRIDGE, Mass., September 23, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline, maximize the ROI of CX improvements, and align CX investments to the experiences that improve loyalty and drive revenue. [...]

Service helps leaders keep pace with ever-changing digital expectations and build greater agility, resiliency, and creativity across the technology ecosystem CAMBRIDGE, Mass., September 21, 2021 — To accelerate technology modernization, Forrester (Nasdaq: FORR) introduces Forrester Decisions for Technology Architecture & Delivery. With 48% of global firms investing in digital transformation, this service offers bold vision research, curated tools and frameworks, [...]

FWD maintains its lead among insurers, while Citibank raises its performance to become a CX leader in multichannel banking SINGAPORE, September 20, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 Singapore Customer Experience Index (CX Index™), the quality of customer experience improved significantly in the automotive/home insurance industry compared to the banking industry for the first time since the [...]

Service helps leaders anticipate and manage cybersecurity risks and deploy the right security technology to protect business reputation CAMBRIDGE, Mass., September 16, 2021 — To help firms better prepare, anticipate emerging threats, and protect their reputation, Forrester (Nasdaq: FORR) introduces Forrester Decisions for Security & Risk. According to Forrester, 54% of firms worldwide describe their business continuity plans as being [...]

Virtuele live-ervaring brengt CX- en marketingleiders samen om de veranderende behoeften en prioriteiten van consumenten beter te begrijpen en de klantervaring te verbeteren LONDEN, 16 september 2021 — Forrester (Nasdaq: FORR) kondigde vandaag de volledige congresagenda aan voor zijn CX EMEA 2021 virtuele live -ervaring die van 30 september-1 oktober 2021 wordt gehouden. Naarmate de verwachtingen van klanten zich ontwikkelen, moeten organisaties [...]

La experiencia virtual en vivo reunirá a los líderes de CX y de marketing para comprender mejor las necesidades y prioridades cambiantes de los consumidores para mejorar la experiencia del cliente LONDRES, 16 de septiembre de 2021 — Forrester (Nasdaq: FORR) ha anunciado hoy el programa completo de su experiencia virtual CX EMEA que se celebrará del 30 de [...]