Press Release

Future fit strategies rooted in customer obsession will drive tech innovation.  CAMBRIDGE, Mass., October 14, 2020 — According to Forrester’s (FORR: NASDAQ) Future Fit approach, technology strategies that enable firms to quickly reconfigure business structures and capabilities — amid ongoing uncertainty and changing business needs — will drive tech innovation in the 2020s. To address future [...]

LONDON, UK, October 7, 2020 — Forrester (Nasdaq: FORR) today released the list of UK, French, Italian, and Spanish banking and insurance brands included in its European 2020 Customer Experience Index (CX Index™) rankings.  Forrester’s CX Index measures and ranks 14 UK brands, 15 French brands, 14 Italian brands, and 14 Spanish brands across the banking and auto/home insurance industries to understand how a brand’s customer experience directly impacts the loyalty of its customers.  Below is a list of all the brands in each country across both industries:  UK  Auto/home insurance: Admiral / Diamond / [...]

Toyota Kirloskar, Mahindra & Mahindra, and American Express scored the highest for delivering consistently excellent experiences to customers. NEW DELHI, October 6, 2020 — According to Forrester’s (Nasdaq: FORR) Customer Experience Index (CX Index™) 2020, 69% of customers had good experiences with Indian brands — with 10% even reporting having excellent experiences despite COVID-19. Even though the pandemic has [...]

DBS Bank and FWD emerged at the top in the banking and insurance sectors, respectively SINGAPORE, October 6, 2020 — Forrester (Nasdaq: FORR) today announced the results of its Singapore 2020 Customer Experience Index (CX Index™), which focused on the quality of customer experience among the financial services brands across the multichannel banking and automotive/home insurance industries. According [...]

Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine  CAMBRIDGE, Mass., October 5, 2020 — To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester’s SiriusDecisions Planning [...]

Mastercard and North Carolina Department of Health and Human Services among key organizations to discuss the impact of data, analytics, and AI on the decade ahead  CAMBRIDGE, Mass., October 5, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Data Strategy & Insights North America live virtual, immersive experience to be held October 13–15, 2020. Featuring Forrester [...]

With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment CAMBRIDGE, Mass., Sept. 30, 2020 / – Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers [...]

LONDON, Sept. 24, 2020 / — Forrester (Nasdaq: FORR) today announced the agenda for Summit EMEA 2020, its flagship B2B event for sales, marketing, and product leaders, which will be held as a live virtual experience from October 5–7, 2020. The event will spotlight specific challenges faced by B2B executives in Europe to help them adapt, plan, and devise new strategies [...]

New Delhi, September 24, 2020 — Forrester (NASDAQ: FORR) today announced its India Financial Services Webcast Week 2020, featuring five complimentary webcasts held from 5–9 October to help firms reimagine their digital efforts. Accelerating digital capabilities is critical to Indian financial services firms’ success, especially as they need to adapt to changing customer expectations and navigate [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, September 23, 2020 at 10 a.m. Eastern. A link to the live webcast of the presentation will be available via the [...]

Event explores the biggest global risks of the decade and the latest tools to keep enterprises secure from new cyberthreats CAMBRIDGE, Mass., September 14, 2020 — Forrester (Nasdaq: FORR) today announced its full conference agenda for its Security & Risk Global 2020 live virtual experience to be held September 21–23, 2020. A destination for cybersecurity, [...]

Renowned music icon to perform at Security & Risk Global, Data Strategy & Insights North America, and Technology & Innovation Global CAMBRIDGE, Mass., September 10, 2020 — Forrester (Nasdaq: FORR) today announced acclaimed musician and Rock and Roll Hall of Fame inductee Michael McDonald will serve as headline musical performer for its Security & Risk [...]

Consumers will dictate how B2C firms sell to them, forcing companies to continually adapt and keep up with changing customer expectations and buying behaviors. CAMBRIDGE, Mass., Sept. 9, 2020 — According to Forrester (Nasdaq: FORR), consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to [...]

Canadian brands must focus on emotion to differentiate from competition CAMBRIDGE, Mass., August 27, 2020 — According to Forrester’s (Nasdaq: FORR) Canada 2020 Customer Experience Index (CX Index™), 11% of Canadian brands significantly improved their CX Index scores this year. The results also reveal that despite the COVID-19 pandemic, several industries saw an improvement in customer [...]

The live virtual experience will offer the latest insights and best practices to help B2B & B2C marketing and customer experience (CX) leaders grow their businesses SINGAPORE, August 12, 2020 — Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, [...]

Changing customer expectations, an erosion of consumer trust, and regulatory influence will drive banking to be invisible, connected, insights-driven, and purposeful by 2030 CAMBRIDGE, Mass., August 6, 2020 — In a new report, “The Future Of Banking Is Built On Trust,” Forrester (Nasdaq: FORR) predicts that banks will have a stark choice: own customers or [...]

Cambridge, Mass., July 30, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $113.5 million for the second quarter of 2020, compared with $128.2 million for the second quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue [...]

LONDON, July 23, 2020 — Forrester (NASDAQ: FORR) predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, [...]

Adaptiveness is key to customer obsession and will allow organizations to anticipate and react to rapid unexpected changes in technology and customer markets   BEIJING, July 22, 2020  — The pressures of the ongoing trade situation and disruption from the COVID-19 lockdown have generated a level of volatility that creates both risk and extraordinary opportunity. According to Forrester (Nasdaq: FORR), [...]