Press Release

First Student, Best Buy, and Scotiabank recognized for aligning their technology strategies to drive business growth CAMBRIDGE, Mass., August 19, 2024 — Forrester (Nasdaq: FORR) today announced that First Student and Best Buy are the 2024 winners of its Technology Strategy Impact Award for North America and that Scotiabank is the North American winner of its [...]

The event will equip B2B marketing leaders with actionable insights to embrace genAI and transform their revenue processes to maximize customer value  SINGAPORE, August 6, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit APAC event, which will be held in Singapore and digitally on October 1, 2024. Changing buying behaviors, an uncertain [...]

Tech leaders are the most bullish when it comes to increased budget expectations in the coming year CAMBRIDGE, Mass., August 1, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 Budget Planning Guides, leaders intend to spend more in 2025 after a year of restrained budget expectations. Despite high interest rates, tight labor markets, and the uncertainty of [...]

CAMBRIDGE, Mass., April 30, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the second quarter ended June 30, 2024, with contract value (CV) at $323.0 million, down 3% compared with the prior year. “We are pleased with the progress we made this quarter with our product migration, and we are on [...]

The event will equip B2B marketing and sales leaders with actionable insights to embrace genAI and transform their revenue processes to maximise buyer value Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA event being held in London and digitally on October 7–9, 2024. This year, B2B marketing and sales leaders are [...]

Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester  CAMBRIDGE, Mass., July 22, 2024 — Forrester (Nasdaq: FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory [...]

The event will empower technology and data leaders to unleash high-performance IT to fuel business growth CAMBRIDGE, Mass., July 22, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit North America 2024, being held in Austin, Texas, and digitally, September 9–12, 2024. The Summit merges two Forrester events — Data [...]

CAMBRIDGE, Mass., July 16, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

The rapid acceleration of AI innovation has sparked a surge in advancement in other emerging technologies  CAMBRIDGE, Mass., June 25, 2024 — According to Forrester’s (Nasdaq: FORR) The Top 10 Emerging Technologies In 2024 report, generative AI (genAI) for visual content, genAI for language, TuringBots, and IoT security are the top emerging technologies that will [...]

Nearly 60% of brands in the region see a decline in CX quality over the past year  NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 18, 2024 — Forrester’s (Nasdaq: FORR) Canada Customer Experience Index (CX Index™) rankings reveal that the average CX quality among Canadian brands has fallen to its lowest point following a second consecutive [...]

Only 3% of companies are currently customer-obsessed and put their customers’ needs front and center  NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 17, 2024 — According to Forrester’s (Nasdaq: FORR) US Customer Experience Index (CX Index™) rankings, CX quality among brands in the US sits at an all-time low after declining for an unprecedented third year [...]

Spending in AI-augmented software and services will outpace other IT categories SINGAPORE, June 11, 2024 —Forrester’s (Nasdaq: FORR) Asia Pacific Tech Market Forecast, 2023 To 2027 reveals that technology spending in Asia Pacific (APAC) ) will remain robust and grow by a Compounded Annual Growth Rate (CAGR) of 6.4% to 7.4% per year from 2024 [...]

CAMBRIDGE, Mass., June 3, 2024 — Forrester (Nasdaq: FORR) today announced the appointment of BlueConic CEO Cory Munchbach to its board, effective June 1, 2024. At BlueConic, a leading customer data platform, Cory works with Fortune 500 companies to help them navigate the ongoing challenges of the post-cookie, privacy-first era.  A recognized thought leader, Cory is known for her [...]

Retailers’ investments in genAI, the rise of online marketplaces, and higher digital literacy will continue to drive global online retail sales growth Forrester (Nasdaq: FORR) forecasts that total global online retail sales will grow from $4.4 trillion in 2023 to $6.8 trillion by 2028 at an 8.9% compound annual growth rate (CAGR). According to the [...]

Nedbank Retail and Business Banking to be recognized at CX Summit EMEA Forrester today announced that Nedbank Retail and Business Banking is the winner of its Europe, Middle East, and Africa (EMEA) 2024 Customer-Obsessed Enterprise Award. The award recognizes organizations that are putting customers at the center of their business strategy to accelerate growth. Nedbank [...]

Prudential, as well as leaders from Albertsons Companies and T-Mobile, to be recognized at CX Summit North America  CAMBRIDGE, Mass., May 14, 2024 — Forrester (Nasdaq: FORR) today announced that Prudential, as well as leaders from Albertsons Companies and T-Mobile, are the North American winners of its 2024 Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed [...]

Event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity  IHH Healthcare Singapore to be honored as recipient of Forrester’s 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY, May 9, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and [...]

Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity AUSTIN, Texas, and CAMBRIDGE, Mass., May 6, 2024 — New research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, which kicked off today, asserts that changing buyer behaviors and expectations require a complete [...]

Award recognizes excellence in security, privacy, and risk strategy, which is integral to building a trusted and resilient business CAMBRIDGE, Mass., May 1, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes an organization for successfully implementing a security, privacy, and risk strategy that [...]