Press Release

CAMBRIDGE, Mass., April 19, 2023 — Forrester (Nasdaq: FORR) today announced that Best Buy, as well as leaders from NRG, M&T Bank, and Labcorp, are the North American winners of its inaugural Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award recognize organizations and senior executives, respectively, that are putting customers at the center of [...]

The event will share actionable insights to help organizations align their customer-facing functions to increase customer retention and drive revenue growth CAMBRIDGE, Mass., April 18, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. [...]

The event will share insights and actionable advice to help B2B organizations align marketing, sales, and product functions and accelerate revenue growth, profitability, and customer retention  CAMBRIDGE, Mass., April 10, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America event being held in Austin, Texas, and digitally on June 5–7, 2023. [...]

The event will help CX, B2C marketing, and digital leaders achieve cross-functional alignment to drive sustainable business growth SYDNEY, April 4, 2023 – Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25–26, 2023. At a time when consumer brands are bracing for [...]

The event will share insights and actionable advice to help CX, B2C marketing, and digital leaders increase customer retention and drive revenue growth. LONDON– Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in London and digitally on 10–11 May 2023. At a time when consumer brands are bracing for strong, [...]

Firms with high levels of alignment across customer-facing functions report 2.4x higher revenue growth and 2x higher growth in profitability than those without alignment  CAMBRIDGE, Mass., February 21, 2023 — According to Forrester’s (Nasdaq: FORR) customer-obsessed growth engine research​, outdated short-term growth strategies that focus on extracting value from customers no longer work. Dramatic changes in [...]

Millennial and Generation Z buyers are more demanding, with 90% citing dissatisfaction with their vendors  CAMBRIDGE, Mass., February 15, 2023 — According to Forrester’s (Nasdaq: FORR) Younger Buyers Have Changed The Business Buying Landscape report​, Millennials and Gen Z constitute 64% of business buyers, with Millennials making up more than half of all business buyers. These [...]

Transition to the new Forrester Decisions platform on track Cambridge, Mass., February 9, 2023 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2022 fourth-quarter and full-year financial results. Commenting on the results, George F. Colony, Forrester’s CEO and chairman stated, “In 2022, we posted strong growth on both the top and bottom [...]

Software and IT services, fueled by cloud, will capture nearly two-thirds of global tech spend by 2027   CAMBRIDGE, Mass., February 2, 2023 — According to Forrester’s (Nasdaq: FORR) Global Tech Market Forecast, 2022 To 2027, in 2023, global tech spend will grow 4.7% to reach $4.4 trillion. The Middle East and Africa (MEA) and Asia Pacific [...]

CAMBRIDGE, Mass., January 26, 2022 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. Eastern time on Thursday, February 9, 2023.  The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here.  Instructions [...]

Event is the premier destination for B2B marketing, sales, and product leaders to drive revenue growth CAMBRIDGE, Mass., January 26, 2023 — Forrester (Nasdaq: FORR) today announced that popular rock and soul band Nathaniel Rateliff & The Night Sweats will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, and digitally, [...]

To navigate this downturn, CEOs will need to simultaneously reduce spending while continuing to invest in their organizations’ long-term strategy CAMBRIDGE, Mass., January 26, 2023 – According to Forrester’s (Nasdaq: FORR) “Navigating The 2023 Downturn” research, the current global downturn will unfold in ways unlike any economic decline previously experienced. While prior recessions have followed a boom-bust cycle, [...]

CAMBRIDGE, Mass., January 23, 2023 — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, [...]

CAMBRIDGE, Mass., January 18, 2023 — Forrester (Nasdaq: FORR) today announces its global Customer Obsession Awards for two categories: Customer-Obsessed Enterprise and Customer-Obsessed Leadership. These awards will recognize organizations and senior executives, respectively, who put customers at the center of everything they do to accelerate business growth, retain customers, and enable greater employee engagement. The [...]

B2B organizations that align their growth engine will be recognized at Forrester’s B2B Summit North America CAMBRIDGE, Mass., January 11, 2023 — Forrester (Nasdaq: FORR) is opening calls for nominations for its B2B Return On Integration Honors and B2B Programs Of The Year Awards to recognize B2B organizations that have had outstanding achievements in marketing, [...]

CAMBRIDGE, Mass., December 19, 2022 — Forrester (Nasdaq: FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained [...]

To remain profitable, leading cloud players will need to pivot their investments to analytics, AI/ML, and other differentiated premium services CAMBRIDGE, Mass., December 13, 2022 — According to Forrester’s (Nasdaq: FORR) Public Cloud Market Outlook, 2022 To 2026, the public cloud market will top more than $1 trillion worldwide by 2026. As this market matures, however, [...]

Bendigo Bank emerged as the new banking leader and Colonial First State topped the superannuation rankings  Sydney, December 8, 2022 — According to Forrester’s (Nasdaq: FORR) 2022 Australia Customer Experience Index (CX Index™), the customer experience quality of both the banking and superannuation industries have declined significantly, with the average CX scores falling from 69.2 to 60.5 and 66.7 [...]

Despite an average drop in overall CX scores, UOB and Income Insurance have respectively emerged as new leaders in the banking and insurance sectors SINGAPORE, November 21, 2022 — According to Forrester’s (Nasdaq: FORR) 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain [...]