September winds bring the spring to Sydney, the official end of the monsoon to Mumbai, more of the same to equator-bound Singapore and Forrester’s CMO-CIO Summits to all three! We are looking forward to bringing together the region’s digital business leaders in Singapore on September 2, Sydney on September 16 and Mumbai on September 22. Themed “Build Your Customer-Obsessed Enterprise”, Forrester’s 2015 Summits will focus on how to strengthen the vitally important CMO-CIO partnership to build a customer-obsessed digital business.
Our agenda will focus on the specific roles and responsibilities of CMOs and CIOs on the digital journey and the collaboration points between them. We will explore how CMOs can drive digital customer experience (DCX) and how CIOs can support their progress by driving digital operational excellence (DOX). Instead of frothy appeals that explain the importance of the CMO-CIO partnership, we will provide specific steps that will enable a roadmap to better teamwork.
One of Forrester’s highest profile global analysts, Shar VanBoskirk, will attend all three summits to explain “How Do People Really Choose” in the age of the customer. Ted Schadler – another Forrester All Star and the author of two books – will attend the Sydney and Mumbai summits to present on “Closing the Digital Experience Gaps: The Role of Business Technology”. The event will also feature our regional thought leaders, including: Ryan Hart, Clement Teo, Fred Giron, John Brand, Ashutosh Sharma, Naveen Chhabra, Vikram Seghal and Somak Roy.
A highlight of any Forrester event is the lineup of industry keynotes who provide their on-the-ground experience in each country to help our attendees apply what they learn. We have more industry keynotes than ever, with just under 20 digital leaders from the region’s most successful blue chip organizations. Our keynotes will be from CMOs, CIOs, Chief Digital Officers, Heads of Customer Experience and Innovation at firms including UBS, AXA, Pizza Hut, AIG, Tourism Australia, News Corp, Optus, SuperChoice, State Bank of India, American Express, Edelweiss Securities and AMW Motors.
In conjunction with the summits, we will be launching our Customer Experience Index (CX IndexTM) in Australia and India. Forrester’s CX Index is a quantifiable way to measure why your customer experience is good or bad, compare against peers and model different scenarios to see how much revenue is at stake when you prioritize certain CX drivers. It is a great tool to get organizational buy-in and bring measurability to the all-too-often abstract goal of improved customer experience.
Forrester’s Asia Pacific team always looks forward to this time of year and the high-quality engagement we can have with our regional clients and friends. We hope to see you in a few weeks!
NOTE: Forrester’s Asia Pacific Summits for CMOs and CIOs will be held on the following dates and locations. Limited spaces are available, so be sure to register early:
September 2, 2015, Singapore
September 16, 2015, Sydney, Australia
September 22, 2015, Mumbai, India