Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in. But consumers have more power to be selective about who they share data with and when and have become wary […]

There is no general-purpose robot. Let Forrester help you match different types of robots to specific tasks.

Leadership storytelling helps executives at future fit organizations drive successful innovation throughout the innovation lifecycle.

Kubernetes is the de facto standard for deploying and managing application workloads and containers. Lee has written quite a bit about the power of Kubernetes as an innovation platform, but while development and architecture teams are bullish on Kubernetes, security teams can find themselves scrambling to secure Kubernetes environments as they hurtle toward production. The […]

A recent roundtable surfaced challenges that B2B marketing leaders are struggling with. Here, we provide some solutions.

Software is the expression of the business, and the rapidly evolving technology landscape drives high demand for skilled developers. If your business is a software business — and today, every business is a software business — it’s essential to keep the developers of that software happy and productive. Developer experience is the organizational capability to […]

If technology executives want to be in the room where the growth conversation happens, they have to earn the right. Learn the most critical things that CIOs, CTOs, and other tech executives need to do to get there.

Forrester is thrilled to announce its inaugural Security & Risk Enterprise Leadership Award, which will recognize security organizations that have transformed the security, privacy, and risk management functions to fuel long-term success. Learn how to apply here.

In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]

Application security is in the spotlight with continued breaches due to the vast attack surface applications and their ecosystems provide.

Forrester’s extensive research into global consumers’ trust has been tracked annually since the beginning of the pandemic. Our data shows that a consumer’s level of trust in a company drives revenue-generating behaviors such as the likelihood to purchase again, preference for a company over competitors, trial of unrelated products, and propensity to share personal data. […]

The Canada Customer Experience Index (CX Index™) rankings for 2023 show brands backsliding on performance. Read about the results, and meet two brands that beat the odds and improved their CX Index scores in a tough year.

We highlight some examples from our latest report on how companies can capture and optimize customer data using the 6C Strategy.

If there’s a hair’s breadth between keeping pace and treading water, the US health insurance industry is balancing right on it. In our latest report, The US Health Insurers Customer Experience Index Rankings, 2023, we reviewed and dissected the latest Customer Experience Index (CX Index™) data for the industry — and became keenly aware of […]

In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.

Read about the four categories of insights that portfolio marketers should consider when aiming to advance business outcomes, drive customer experiences, and support their organization’s growth strategy.

Change fatigue is not about stamina; it’s about a lack of perceived value. Read this blog to learn the key steps to stop fatigue from creeping into your transformation journey.

Storage is a fundamental element of enterprise compute. Everyone’s data must go somewhere. Up until recently, mechanical spinning disk has been the default storage media for very large data needs. Flash media has steadily eaten away at the hard-disk footprint in the data center, however. Originally, flash attacked performance-oriented workloads. As the cost per gigabyte […]

Change resistance can derail be best transformation roadmap. Read this blog to learn about the most common mistakes to avoid.