The question I’m asked most often is “Is retail media overhyped, or is it the next big thing?” This question comes, in part, from media coverage and forecasts, including Forrester’s, that project a significant share of ad spend — nearly $100 billion, according to Boston Consulting Group — being absorbed by retail media networks (RMNs) […]

In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get more customers to share data with me?” It’s a valid question and a totally understandable one. A common recommendation (including from Forrester) to contend with the loss of third-party cookies, […]

Software composition analysis (SCA) has lived for many years in the shadow of static application security testing (SAST) and dynamic application security testing (DAST) tools that have commanded bigger budgets, stakeholder attention, and vendor competition. This changed in May of 2021 when President Biden called on the public and private sector to secure the US […]

We ended 2022 with the announcement of a vulnerability within SiriusXM Connected Vehicle Services, which has a broad impact because of the ubiquity of these units. In 2023 the vehicle-related software vulnerabilities just keep on coming, this time within API endpoints used by vehicles’ telematics systems, an issue with a wide impact across 16 different […]

There’s a significant shift ahead for how public firms and their boards treat cybersecurity risk. The last two years increased the amount of cybersecurity oversight in terms of regulations and guidelines. Voluntary “recommendations” such as the National Institute of Standards and Technology’s guidelines for AI offer a starting point for safer use of artificial intelligence, […]

There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]

To help clients, we wanted to clarify the foundational elements of a strong digital product management organization. Learn what is different in the digital product world.

The days of marketing "hyper-personalization" are ending. Let these three mantras guide you as customer data deprecation takes hold.

Joining forces with other key stakeholders will enable marketing leaders to triumph amid vast uncertainty.

Indian enterprises have had software as a service (SaaS) on their radar for the last seven-plus years, if not more. SaaS uptake in India was slow, and cost used to be the only major driver toward SaaS adoption. Indian enterprises were in dilemma when major software vendors shelved their on-premises solutions in favor of SaaS-only […]

Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.

As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly 29 million active members, and over half of Starbucks sales are driven through the program. Starbucks Rewards members collect “stars” for every purchase they make, redeemable for free drinks, food, […]

An e-book is a great way to illustrate and add a bit of color to your TEI content. The digital content focuses on visually representing your TEI results and highlighting your customer quotes in a beautiful and easy-to-browse website-embedded format.

Effective stories inspire the audience to imagine a different version of themselves that is within reach. In marketing and customer experience, we want that version to be faster, better, and more flexible than the current state. The right character will tell the role your solution played in the story of that reaching. Criteria that help identify the best customer rather than just the average customer help you set up prospects for success with knowledge and appropriate expectations for your product.

Empowering your front line could unlock billions. Learn how agent empowerment and accountability drives revenue growth.

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives. You probably already have basic marketing measurement approaches running — whether it’s last-touch or a 30/60/90-day analysis of your email […]

CISOs must use this period of austerity to reinforce security as a core competency that drives growth and protects revenue.

Over the last 12 months, “risk dashboards” became all the rage in cybersecurity, with varied titles such as “risk index,” “security baseline,” “security posture,” and “risk posture.” These dashboards appear in a vendor’s user interface and purport to help security programs improve. Some even offer coveted “benchmark data” that leaders can share with boards and […]

In this interview, read how one organization uses storytelling in an agile knowledge management practice to engage knowledge workers, embrace knowledge-sharing, improve organizational connections, and increase the flow of experience-based learning.