According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023. Web content management software growth now outpaces the growth of the broader software market and is poised to reach $15.3 billion (total addressable market) by 2028.

Business investment and growth in this content management system (CMS) market are primarily driven by:

  1. The proliferation of content-driven digital experiences across a growing number of digital touchpoints, which requires robust management capabilities.
  2. An increase in consumer demand for speed in their digital experiences, which requires outstanding experience delivery.
  3. Increasing investment in digital transformations generating new use cases, which requires new content-led digital experiences.

New CMS Research Focuses On Business Impacts Of Emerging Features, Not Chasing Shiny Objects

Through six months of research across the CMS vendor community, our October 2024 report, Strategic Technology Selection Guide For Content Management Systems, gives leaders a deeper understanding of the emerging trends in content management tech, from visual builders to content studios. Approaching the CMS landscape through the strategic lenses of business revenue and cost drivers helps leaders correctly prioritize emerging features for impact to business outcomes.

Further, these two new reports help leaders develop targeted vendor shortlists amid the following challenges and trends:

  • Communicating generative AI’s value to executives and boards. Generative AI capabilities in CMSes are impacting content operations, team efficiencies, and cost drivers across enterprises, but clearly communicating the current and future investment of CMSes enabled with enhanced genAI features remains a challenge.
  • Selecting the right architecture and solution. Confusing messaging and varied capabilities of CMSes have made the decision between platforms vs. composability and “pure headless” vs. “hybrid” solutions more challenging than ever.
  • Capitalizing on technology investments. The future of content management and consumption is changing rapidly. Evaluating CMS trends helps leaders balance results today while helping them evaluate emerging features that they can capitalize on as consumers and technology change.

Let’s Connect

As you work through your CMS strategy and selection, schedule a guidance session with me to correctly navigate the challenges and trends listed above.