Forrester has a new report: The Web Content Management Software Market Forecast, 2024 To 2028.

This is Forrester’s forecast of the total addressable market for web content management software (WCMS), which reveals that it will grow at a 13.5% compound annual growth rate through 2028, faster than the broader software market. The WCMS market is comprised of three core technologies that create, edit, manage, and distribute content across digital experience channels worldwide: content management systems (CMSes), digital asset management systems (DAMs), and product information management systems (PIMs). The demand for these technologies is growing due to ever-increasing digital touchpoints, rising consumer demand for digital experiences, and enterprises accelerating investment in digital transformations to primarily decrease time to market for their products and services.


Additionally, this research sheds light on:

  1. The most important revenue and cost drivers for businesses, by category.
  2. Emerging features to drive marketing use cases for next-gen personalized experiences.
  3. Forecasted data for organic and non-organic growth by category.

If you are looking at WCMS technologies to impact your business outcomes, schedule an inquiry with me to understand this research and how to strategically derive value from WCMS during this growth phase.

You should also read Forrester’s research on the web content management software market, which looks closely at the different vendors using two evaluative report types, Landscape reports and Forrester Wave™ evaluations.

Landscape reports help clients understand, identify, and shortlist the vendors that align with organizations’ most critical business technology gaps as prioritized in the featured value-based gap analysis. Learn how the market is defined, its overall value proposition and maturity, and core and extended use cases.

A Forrester Wave offers an objective methodology evaluating competing products, services, and suppliers in the market, as well as a means of clearly presenting the findings of the evaluation to help leaders make a product selection.

CMS-Related Research

DAM-Related Research

PIM-Related Research