To outpace the pack and win in today’s market, firms must embrace the ubiquitous nature of digital as the competitive weapon and embed digital capabilities into the core of their business. Forrester’s report, Accelerate Business Growth With Forrester’s Digital Engine, shows how leaders can use components of Forrester’s Digital Engine to build digital mastery that drives top-line growth, operational effectiveness, and delivers value beyond customer conversions. Specifically, it focuses on how to:

  • Set the core of your digital business in motion first by focusing on operations. Exceptional digital outcomes cannot be delivered, much less sustained, if the core of your business is weak. Focus first on nurturing digital talent, continuously calibrating your tech strategy, comprehensive planning, and robust measurement practices. This is the backbone to achieving digital mastery and making next-gen digital strategies a reality.
  • Establish a continuously calibrated digital strategy in a world with no “digital destination.” As generative AI innovations add business value and customer expectations continue to evolve faster and faster, digital strategy, customer intelligence, and innovations must align and recalibrate often to deliver enhanced customer value, ahead of the pack.
  • Deliver business results that transcend the status quo of today’s digital businesses. The beauty of the Digital Engine is, once it’s properly set in motion, it delivers consistent and stronger business results because it balances customer obsession, high-performance IT, and the AI advantage. Digital leaders are bringing new products and services that accrete revenue and accelerate business growth through this unique combination of evidence-backed research.

 

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For more information, read the report or connect with a Forrester analyst to engage in a fully functional assessment and an exploratory conversation to develop your unique digital strategy.