Emily Pfeiffer

“What coding?” Vibe coding is the cute term for using genAI systems to create, debug, or update programming code. People can use it without knowing how to write a line of code themselves. What this means: Lots of people are generating code they don’t understand. It’s not just developers using these tools to code faster; for example, it’s schoolteachers writing their […]

As the Shopify-OpenAI partnership appears to be ending, a new alliance may be set to dominate. Learn how it could unfold and what the implications may be.

OpenAI has nixed its instant-checkout functionality, which enabled shoppers to complete their orders directly in ChatGPT. Read what this shift means for merchants.

Both of these things are true: The commerce solutions market continues to evolve, and more vendors that once specialized in B2B or B2C use cases now exclusively cover the other model, as well. Some vendors still provide deep specialization — sometimes exclusively — in one model or the other. As we continue to witness the […]

With planned budget increases aimed at modernizing infrastructure and adopting AI at scale, retail leaders must ensure that every investment improves profitability, business resilience, and customer value.

The costs of selling in answer engines — like many things related to agentic commerce — are not entirely clear. Understand the steps to crafting a strategy to integrate agentic commerce into your business operations.

Google has entered the agentic commerce race and is now racing against OpenAI for advantage. Yet consumer trust still lags.

At the recent NRF event, the headline was shopping in answer engines, with Google’s new Gemini Enterprise for Customer Experience and Universal Commerce Protocol getting lots of attention. Tucked below the fold, however, was important news for CX and contact center leaders: the announcement of Google Cloud’s Customer Experience Agent Studio. Customer service and CX […]

Make sure you’re adding convenience and joy to your customers’ lives — not more holiday shopping stress. Read our advice for avoiding the e-commerce faux pas that can quickly sour customers’ experience on your site.

This blog answers five key questions about agentic payments and provides a timeline of key events in agentic commerce and AI-assisted payments.

What shoppers need from their favorite retailers changes during the holiday season. Learn how to optimize your site search accordingly.

Digital leaders get a sneak peek into what's coming in the year ahead by reading three of our predictions for digital commerce in 2026.

Learn what agentic commerce means and how it impacts commerce experiences for customers today.

Understand the changes in the commerce search market and lessons learned from the most recent Forrester Wave™ evaluation.

Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.

Read this Forrester blog for the top lessons learned from interviews with order management system customers.

Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.

We evaluated the Total Economic Impact™ of companies that simultaneously use two order management systems, and our research uncovered surprising findings.