Michele Goetz
VP, Principal Analyst
 
			Author Insights
Blog
			AI Isn’t Cheap — Here’s How To Spend Smarter
				While enterprise AI spending remains relatively modest today, the potential for overspending is significant. Most organizations are still experimenting, with only a few production-ready use cases. But that’s about to change.			
			
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			AI Cost As A First-Class Metric — Our Conversation With David Tepper, CEO And Cofounder Of Pay-i
				As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.			
			
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			IBM Think 2025: A Bold Step Toward AI-First Enterprise Transformation
				Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.			
			
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			DeepSeek Unleashes Smaller-Footprint Models That Can Transform AIOps From Cloud To Edge
				Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.			
			
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			AI Governance Software Spend Will See 30% CAGR From 2024 To 2030
				The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending.			
			
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			If You’re Not Using Data Pipeline Management For Security And IT, You Need To
				Data ingestion into security information and event management (SIEM) have been too expensive for too long. Find out what's driving up the cost and how to manage it better in this post. 			
			
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			Building The Future With AI At The Edge: Critical Architecture Decisions For Success
				Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance. 			
			
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			The DOJ And SEC Acknowledge That AI Amplifies Harm And Signal Stiffer Sentences
				Following comments from the DOJ and SEC, tech leaders are more concerned about keeping up with new AI regulations and guidelines. Learn four key steps your enterprise can take to prepare.			
			
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			Data Quality Is Now The Primary Factor Limiting GenAI Adoption
				With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.			
			
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			A Patchwork Of US AI Regulations Is Here — It’s Time To Deal With It
				In our new report, Navigate The Patchwork Of US AI Regulations, we answer the top questions to navigating US AI regulatory chaos. Here’s what every organization should know as they continue to develop and deploy AI in safe and legal ways.			
			
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			re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?
				At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.			
			
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			Biden’s Executive Order On AI Is Broad In Scope And Laser-Focused On Spurring Innovation Without Undue Risk
				The new executive order calls for a “societywide effort” from government, the private sector, academia, and civil society to address eight AI priorities.			
			
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			Prognosen 2024: Generative KI – vom Hype zum zielgerichteten Einsatz
				Wird generative KI dem Hype 2024 gerecht werden? Die kurze Antwort lautet: Ja. Erfahren Sie mehr über unsere Prognosen 2024 für künstliche Intelligenz. 			
			
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			Prévisions 2024 : l’IA générative sera plus qu’une nouvelle tendance
				L’IA générative sera-t-elle à la hauteur de l’engouement qu’elle suscite en 2024 ? La réponse courte est que oui. Pour en savoir plus, consultez nos prévisions 2024 sur l’intelligence artificielle.			
			
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			Predictions 2024: Generative AI Transitions From Hype To Intent
				Will generative AI live up to the hype in 2024? The short answer is yes. Learn more in our 2024 predictions for artificial intelligence.			
			
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			Outcomes Drive Your Data Architecture Strategy
				Learn the five architecture patterns that shape data use to achieve business outcomes in this post. 			
			
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			When The Regulator Comes Knocking, Will You Have Your AI House In Order?
				The US Federal Trade Commission is officially investigating OpenAI. Learn how you can mitigate your risk exposure by addressing the eight areas of interest outlined in the FTC request. 			
			
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			The White House Puts Its Money Where Its Generative AI Is — Enterprises Need To Act Now
				As regulators, courts, and even the White House scrutinize generative AI ethics, learn five things your AI governance programs should be addressing today.			
			
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			Google’s Virtual Assistant Plans Signal A Market Shift In Conversational AI
				Learn why recent news about Google virtual assistant signals a tipping point for large language model users.			
			
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			NIST AI Risk Management Framework 1.0 — What It Means For Enterprises
				Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.			
			
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