The race is on! Entries are now open for the Forrester B2B Summit EMEA Awards, taking place in London from October 6–8, 2025. The deadline for submissions is July 14, 2025, and you can find the entry form here.

What Makes A Winning Entry?

To stand out, focus on showcasing measurable results — especially pipeline growth and closed revenue. Improvements in win rates, deal size, and deal velocity are strong indicators of success, but be cautious when presenting percentage changes without context. For example, stating that your conversion rate improved by 50% may seem impressive, but if it shifted from 0.05% to 0.075%, the impact is less compelling. Combine such metrics with broader achievements to strengthen your case.

To give you a well-rounded perspective, I asked several Forrester analysts — our esteemed judges — what they look for in a winning entry:

  • Christina Schmitt, principal analyst and CMO advisor, recommended: “I want to see alignment across disciplines. Groundbreaking transformations that deliver great results always involve teamwork — it’s never just marketing working in isolation.”
  • Paul Ferron, head of international B2B research, said: “Tell a captivating story. Share the challenges, the hurdles, and the mountains you had to climb to achieve success. I want the audience on the edge of their seats!”
  • Conrad Mills, principal analyst specializing in demand and account-based marketing, added: “I love a big reveal — a moment where everyone’s phone cameras go up to capture a framework that worked for you. Share actionable insights others can take home and apply.”

Join The Hall Of Fame

Previous winners — such as Cora Systems, Dun & Bradstreet, Infocert, Keysight Technologies, NTT, and Shell Fleet Solutions — have earned a place in our prestigious hall of fame. Now it’s your turn! Start crafting your entry to showcase your achievements.

Find FAQs here and the entry form here. Remember, the deadline is July 14, 2025 — don’t miss your chance!