Age of the Customer
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Five Strategic CMO Moves Heading Into 2026
The stakes for senior B2B marketing leaders are high heading into budget planning season. Learn how to navigate turmoil and come out ahead.
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The Autonomous Testing Platforms Landscape, Q3 2025, Is Out!
As software development accelerates through AI and generative technologies developer teams need to rethink how they approach testing. Learn some of the benefits of autonomous testing platforms in this preview of a new market landscape report.
What It Means: A Forrester Podcast
New format. New topics. Same trusted insights from Forrester analysts.
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The Clock Didn’t Stop: The EU AI Act Will Reshape Your AI Strategy — Now
After rejecting lobbying efforts from the tech industry, the EU is moving forward with the next phase of the EU AI Act. Find out what this means for organizations leveraging AI in the EU and beyond.
Blog
GenAI Offers The Digital Employee Experience Opportunity Of A Lifetime
Demand for new AI-driven capabilities is surging, creating unique problems for technology leaders. Find out how an AI-enabled digital employee experience strategy can help in this preview of Forrester’s upcoming Technology & Innovation Summit North America.
Blog
Embed IT Finance To Improve IT Spend Management
A recent Forrester survey found enterprises with IT finance teams reporting into an IT org were 18% more likely to have high visibility into tech spend than those where IT finance reported into a finance org. Get four tips on how to encourage this embeddedness in your organization.
Blog
Introducing AEGIS — The Guardrails That CISOs Need For The Agentic Enterprise
AI agents aren’t coming — they’re already here. And they’re not waiting for your security architecture to catch up. Learn how Forrester's new AEGIS framework can help CISOs secure, govern, and manage AI agents and agentic infrastructure.
Blog
New Research: Top Emerging Technologies In Healthcare
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.
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Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
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US Consumers Want Subscription Companies To Do Better
The average US online adult has more than four monthly subscriptions, according to Forrester’s 2024 data. Subscription companies have room to improve what they provide their customers.
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Government Technology Procurement Enters A New Era Of Strategic Transformation
The era of piecemeal, siloed government technology procurement is giving way to a strategic sea change. Learn why fragmented, agency-by-agency deals are being replaced with massive enterprise-level contracts designed for transformational impact and what it means for government tech leaders.
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Master Risk And Conquer Chaos At Forrester’s Security & Risk Summit
For leaders in security, risk, and privacy, this year has been different, with a new level of volatility fueled by geopolitics, new regulatory hurdles, relentless AI disruption, and looming quantum threats. Learn how Forrester’s Security & Risk Summit 2025 can empower you to stay ahead of the chaos, take the right risks, and secure your organization.
Blog
Stop Reacting To GenAI Tool Requests And Lead With A Content Decision Framework
Discover why B2B leaders must understand the current state of people and workflows in content before moving forward with investments in generative AI for content creation.
Blog
Financial Services Leaders: Strategies To Navigate Through Volatility
The financial services industry learned from the COVID era that a crisis presents opportunities to deliver value to customers, as well as build trust and deepen relationships. Learn how leaders can achieve these aims.
Blog
Meta: So Long, Metaverse; Hello, Superintelligence
Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?
Blog
Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog
The Commodity Cloud Era Is Over — The AI-Native Cloud Is Here
CIOs questioning whether hyperscale cloud providers can deliver on their AI promises should follow the money. The numbers tell the story.
Blog
Volatility Now, Serenity Later?
In the past, volatility for CIOs came in waves: an economic downturn here, a security breach there, a digital transformation sprint every few years. But 2025 has been an entirely different animal – year of "too much, too fast." Find out how a panel at the upcoming Technology & Innovation Summit in Austin can help master the mayhem and adapt your technology strategy.
Blog
APAC Submissions Rock The Enterprise Architecture Awards — Are EMEA And North America Competitive?
The Asia-Pacific region’s submissions for our Enterprise Architecture Awards are very impressive. Can EA orgs in EMEA and the Americas rise to the same standard?
Blog
100% Accuracy On Weather Predictions? Well, No, But You Are In Control Of Your Organizational Resilience
This week the UN court said countries must address the “urgent and existential threat” of climate change. It’s easy to see from weather events why this is more urgent than ever before.
Blog
The Forrester Wave™: Data Governance Solutions, Q3 2025, Shows That Governance Has Entered The Agentic Era
The Forrester Wave™: Data Governance Solutions, Q3 2025, is now live. This evaluation captures a market in transition — one where governance is no longer just about control and compliance but about enabling trust, agility, and AI readiness at scale.
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