Agentic AI
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Open-Weight Models Are Proliferating, But The Platform Race Matters More
Last week, AI startup Reflection released a new open weight model, Beam, claiming parity with leading Chinese open models and at only “a fraction of the token cost and inference time.” Days later, Mistral introduced open-weight model Mistral Large 4 (ML4), nicknamed Le Chonk in reference to its 1 trillion parameters. Taken together, these models […]
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Portfolio Marketing’s AI Honeymoon Is Over — Now The Real Work Begins
Most portfolio marketers have experienced their first AI victory — and probably their second, maybe even their third. They’re producing content faster. Competitive analysis is much easier. They may have even created a synthetic buyer persona. Nailed it! Mission accomplished! MBO unlocked! But not so fast. We still need to answer the question, “How should […]
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So You Think You Have A Marketing AI Agent?
It’s time to delineate what is and what is not an AI agent for the marketing function. The ferocious pace of AI technology innovation, coupled with runaway AI hype and a relentless flood of vendors offering AI agents — most with de rigueur anthropomorphized names — creates an environment in which the meaning of AI […]
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Why MuleSoft, Not Agentforce, Is Salesforce’s Most Strategic AI Asset
MuleSoft Agent Fabric is MuleSoft’s recent enhancement to deliver an agentic AI control plane. During the Dreamforce keynote, I noticed something subtle but significant. I didn’t see “MuleSoft Agent Fabric.” Instead, I saw “Agent Fabric,” with the MuleSoft branding dropped and the Salesforce logo replacing the Mule logo in the UI. Forrester sees agentic AI […]
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Dreamforce 2026: Salesforce’s Latest Attempt At IT Service Management
I walked into my first Dreamforce as a skeptic. Salesforce has made several attempts at IT service management, and none of them have provided the technical depth needed by IT teams. After a single briefing on the latest product and then months of silence, I had filed the effort under another short-lived experiment. The pre-announcements […]
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Embrace Responsible AI To Forge The Trusted Future
As AI systems become more autonomous, security alone isn’t enough to build trust. Learn how responsible AI helps organizations govern AI agents, manage emerging risks, and keep systems aligned with business goals and values.
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Multiplayer AI — Your Impending (And Accidental) Standard
Where you do work is changing. At the Dreamforce 2026 Slack keynote, Boris Cherny (the head of Anthropic’s Claude Code) approximated that 90% of his coding is done in Slack. Why is he using a chat tool to code? And how? Forgive the immediate use of a buzzword, but the answer to both questions is […]
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SAP Connect 2026: Four Decisions CIOs Must Make Before SAP Agents Execute Enterprise Work
SAP wants its process knowledge to become the operating context for enterprise agents. CIOs should decide where to grant that authority while retaining ownership of company knowledge, agent learning, and outcome measurement.
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Global Manufacturing’s Software-Led Reset: From Cost Advantage To Adaptive Manufacturing
We’ve been working on a technology investment forecast for global manufacturing with our colleague Paul Miller. For decades, manufacturers used to compete through scale, labor arbitrage, and optimized global production networks. But tariffs, geopolitical fragmentation, workforce shortages, volatile energy prices, and rising customer expectations are now forcing them to rethink value creation. Software-defined manufacturing, industrial […]
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Microsoft FabCon 2026: Enterprise AI Needs A Governed Context Layer, Not Just Data
Microsoft is steadily repositioning Fabric from a unified analytics platform into a governed context layer for enterprise AI. An agent answering a revenue question needs to know which measure applies, how customers and transactions relate, and what information it may use. At FabCon and SQLCon in Barcelona, Microsoft showed how Fabric IQ, OneLake, Power BI […]
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Agentic Commerce Exposes The Missing Dimension In Product Data
As agentic commerce takes hold, traditional product attributes won’t be enough. Learn why merchants need product data that answers shoppers’ real-world questions about fit, use, and outcomes, and how to start making that shift.
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UnitedHealthcare Wins Forrester’s 2026 Data & AI Impact Award For NA
Forrester’s 2026 Data & AI Impact Award recognizes organizations that are scaling AI beyond individual use cases to drive meaningful business outcomes through trusted, enterprisewide data and AI capabilities. This year’s winner exemplifies how a strong foundation of governance, enablement, and responsible AI can turn innovation into lasting organizational impact.
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Meta, Amazon, And The Real Question About Agentic Commerce
Recent media reports have highlighted Amazon’s decision to block Meta’s Muse AI agent from making purchases on its marketplace. Muse has quickly gained attention for its ability to research products, complete tasks, and shop on behalf of consumers, while Amazon appears focused on maintaining direct control of the customer relationship and checkout experience. Retailers Should […]
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To Prepare For The Future Of Owned Search, Take Our ADVICE
Forrester’s ADVICE framework guides merchants to optimize content for discoverability in their owned environment — i.e., their sites and apps. Learn what to do.
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Oktane 2026 Recap: Okta Announces A Unified IAM Control Plane, With Agent Governance And Identity Details Remaining Unclear
At last week’s Oktane conference in Las Vegas, Okta unveiled its ambitious vision for transforming the Okta platform into a control plane for AI agents and extending deeper into AI security. The strategy was reflected throughout the event’s keynotes and product announcements, which focused heavily on agent identity, runtime authorization, agent-to-agent interactions, and ecosystem collaboration. […]
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How To Stop Rogue AI
A model does not have to be smarter than us to be a problem. It needs a goal that it is certain about, the resources to keep pursuing it, and no one watching. Two of those three exist already. We took one doom scenario apart to find out how worried enterprises should be.
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From CRM To The Agentic Enterprise: Salesforce’s Biggest Dreamforce 2026 Reveals
At Dreamforce 2026, Salesforce presented its most complete vision yet for the “agentic enterprise.” It shifted the core focus away from individual apps (such as those focused on sales, services, or marketing) and unified them through a single architecture built around data, logic and AI agents. This vision includes: (1) AIforce, Salesforce’s UX layer that […]
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Five Technology Leaders Show What It Takes To Make AI Work At Scale
AI is moving deeper into technology organizations, operations, and everyday work. For technology leaders, the challenge now is turning that momentum into meaningful business results. How do you move employees from experimenting with AI to using it consistently? How should IT operating models evolve? And how do you build the technology capabilities needed to scale […]
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Manage Insider Risk To Protect Your Potential
National Insider Threat Awareness Month is drawing to a close. This year’s theme, “Protect Our Potential,” speaks directly to the impact that insider incidents can have. According to Forrester data, insider incidents account for 25% of data breaches, and a third of those incidents are due to malicious intent. Yet many organizations still don’t have […]
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Alibaba’s Next Chapter: From AI-Native To Agent-Native
At Apsara Conference 2025, Alibaba Cloud positioned itself as an AI-native cloud provider, combining infrastructure, foundation models, and platform services into a unified AI stack. One year later, the company’s ambition has expanded significantly. At Apsara Conference 2026, Alibaba outlined a full-stack AI strategy spanning chips, infrastructure, data, models, agents, and global operations. More importantly, […]
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