Forecasts
Staying ahead of the latest business and technology trends is a constant challenge for today’s enterprise leaders. While the future is always uncertain, one of the most powerful ways to gain clarity is by leveraging economic growth and spending forecasts. Forrester’s forecasts combine proprietary data with sharp market insights to offer a detailed view of the trends and shifts that will shape tomorrow’s business strategies.
Dive into blogs covering our latest forecasts below. Visit this page to discover how our proprietary methodology and in-depth analysis bring these forecasts to life. Whether you’re building next year’s budget or just navigating market changes, Forrester’s forecasts help leaders make informed decisions with confidence.
Insights
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US Tech Forecast 2026 For Retail: Make Every Tech Dollar Count
With planned budget increases aimed at modernizing infrastructure and adopting AI at scale, retail leaders must ensure that every investment improves profitability, business resilience, and customer value.
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The US Government Tech Market Enters A New Phase Of Change
Though US government tech spending will grow modestly this year, the context is one of profound technological realignment. Our forecast report highlights three forces defining how the world’s largest public-sector technology market will evolve in 2026 and beyond.
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US Insurance Tech Spending 2026: From Modernization To Intelligence
Forrester projects that industry technology spending will increase by $173 billion in 2026 — up 7.8% relative to last year. For insurers, technology is no longer only about modernization; it’s about intelligence, efficiency, and differentiation.
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US Tech Forecast For Healthcare: Demand For Personalized, Connected Care Accelerates Spending
With rising levels of investment comes a clear mandate for healthcare leaders: Ensure that every dollar improves outcomes, resilience, or the patient (and employee) experience.
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US Financial Services Tech Spending Hits $495 Billion
Financial services firms are increasing tech spending faster than the market average, signaling a deliberate bet that technology is a strategic lever and not a discretionary cost.
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US Economic Outlook, 2026
The US economy performed better than consensus expectations in 2025, despite tariff-related uncertainty. Yet even with fewer headwinds, there are potential speed bumps that organizations must take into account.
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Europe’s 2026 Tech Spend Exceeds €1.5 Trillion Driven By AI, Cloud, And Sovereignty
Despite economic uncertainty, tariff pressures, and geopolitical tensions, Europe’s tech spending will see a robust 6.3% growth in 2026, exceeding €1.5 trillion for the first time. Find out why in this preview of our latest tech spending forecast.
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US Technology Spending Will Grow A Record 8.3% In 2026 To Reach $2.9 Trillion
While talk of an AI bubble persists, Forrester forecasts US technology spending to grow 8.3% in 2026 to $2.9 trillion. Learn the key drivers behind this growth in this preview of our new forecast.
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Global Technology Spending Will Grow A Record 7.8% In 2026 To Reach $5.6 Trillion
Forrester forecasts that global tech spending will reach $5.6 trillion and grow a record 7.8% in 2026. Find out why in this preview of our new global technology spending forecast.
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US Retail In 2030: E-Commerce Expands, Stores Still Matter
Forrester’s US Retail E-Commerce Forecast, 2025 To 2030 reveals steady growth across total retail, online sales, and store-based spending. Learn more about the key trends and where to find more detailed data and insights.
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European Tech Spend Grows 5% In 2025 To Reach €1.4 Trillion
In 2025, European technology spending will see a significant uptick of 5% to reach a monumental €1.4 trillion. Find out which sectors and categories will drive the growth in this preview of our annual European tech market forecast.
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US Tech Spending Defies The Economic Slowdown To Hit $2.7 Trillion In 2025
Despite persistent inflation and a cooling labor market, US tech spending is forecast to grow by 6.1% in the US in 2025 to reach a staggering $2.7 trillion. Find out what’s driving this growth and what tech leaders can expect in 2025.
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Global Technology Spending In 2025 Will Reach $4.9 Trillion With Robust 5.6% Growth
Forrester’s latest global technology market forecast shows robust growth of 5.6% in 2025 driving the market to $4.9 trillion. Learn what’s generating this growth and how to plan for the year ahead.
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Navigating Economic Waters: The New US Administration’s Spending Scenarios And Global Impact
With a new US administration coming in, there is always economic uncertainty. Learn some of the factors that could be strong influencers of future US economic growth and how they could impact other global markets.