high tech
The challenge for high tech firms: Ditch the buzzwords, move past product talk, and develop a deep understanding of the issues and challenges of the buyers you are trying to serve. Read our advice.
Insights
Podcast
Anthropic Lawsuit, AI And Energy, CMO Trends
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
Blog
Navigate With Confidence The Migration Options For SAP ECC Customers
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
New For 2026! Tech Budget Planning Guide + Workbook
Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.
Blog
Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
Blog
Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
Blog
Government Technology Procurement Enters A New Era Of Strategic Transformation
The era of piecemeal, siloed government technology procurement is giving way to a strategic sea change. Learn why fragmented, agency-by-agency deals are being replaced with massive enterprise-level contracts designed for transformational impact and what it means for government tech leaders.
Blog
Announcing The Forrester Wave™: Collaborative Work Management Tools, Q2 2025
Learn what to look for in a collaborative work management tool based on our evaluation of 11 vendors in the recently released Forrester Wave™: Collaborative Work Management Tools, Q2 2025.
Podcast
Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.
Missed It Live? Unlock The Secrets To CIO & CISO Alignment
Watch this on-demand session to discover how leading CIOs and CISOs align on planning and investments to build resilient security frameworks.
Blog
Demystifying Artificial General Intelligence
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog
Master Tech Mayhem: Technology & Innovation Summit Comes To London
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
Blog
Key Takeaways From Cisco Live 2025: Cisco’s Big Bets For Unified Security And AI
Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]
Blog
Salesforce Accelerates Its Path To Agentic AI
Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.
Blog
IBM Think 2025: A Bold Step Toward AI-First Enterprise Transformation
Get Forrester's five key takeaways from the recent IBM Think 2025 event and our five pieces of advice for technology leaders based on what we heard.
Blog
The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
Podcast
Temu On Tariffs, RSAC Review, SaaS Pricing Trends
In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.
Blog
US Tariffs Have Upended The Asia Pacific Tech Outlook For 2025
The shifts in global trade policy induced by the US government’s tariffs have introduced global economic uncertainty which will impact the tech spending outlook in APAC. Learn more about the drivers and impacts of the ongoing volatility in this post.
Blog
Microsoft Races To Reassure Anxious Tech Execs In Europe
Increasing geopolitical volatility has characterized the last three years in Europe and is reaching new heights. Learn what Microsoft has committed to do and what tech executives should watch out for.
Blog
Human Capital Management Solutions: The Hottest Trends And Business Impact
Forrester recently published The Human Capital Management Solutions Landscape, Q2 2025. We took a peek at 41 vendors, the new set of core use cases for human capital management (HCM), and what new extended use cases are picking up in the market along with the traditional and new HCM capabilities.
Summer Team Up: Technology & Innovation Summit EMEA
From 1 July to 29 August, purchase passes for Technology & Innovation Summit EMEA and get two tickets for the price of one with the voucher code SUMMER2FOR1.
Blog
Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Podcast
Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.
Webinar
Unveiling The Top 10 Emerging Technologies Of 2025
Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.
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