holiday
The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.
Insights
Blog
Retailers: Holiday 2025 Is Here!
Retailers: Jump into the 2025 holiday season with Forrester’s holiday planning insights and key takeaways in this blog.
Blog
Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies.
Blog
Fall-ing For Prime Big Deal Days: How Retailers Competed With Amazon’s October Sale Event
Get key insights for how retailers competed with Amazon’s October sales event before the holiday season.
Blog
A Holiday Season Gift-Wrapped In Agentic Commerce
Introducing The OpenAI Product Feed Spec Four weeks before answer engines freeze training data for Black Friday sales, OpenAI has released its Product Feed Specification — the structured data model for merchants who want to sell products directly in ChatGPT with Instant Checkout. This is part of the larger infrastructure — Agentic Commerce Protocol — […]
Blog
2025 US Holiday Retail Sales Will Outperform The Previous Two Years
Forrester forecasts 4.4% year-over-year growth in US holiday retail sales for 2025, with strong in-store and online performance despite tariff-related uncertainty.
Blog
Black Friday And Cyber Monday 2024: Offers Galore Spur Spending
Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.
Blog
Protect Your Customers And Your Brand From Holiday-Fueled Phishing
As you increase your marketing message volume this holiday shopping season, so do the bad actors using generative AI tools to mimic your logo, language, and landing pages. Learn two things you can do to help reduce your exposure in this post.
Blog
Influencers Are This Holiday Season’s “Gift Guides”
Creator gift guides will fuel shoppers this holiday season, helping to solidify social media as a critical commerce channel for marketers.
Blog
Zero-Party Data: The Gift That Keeps On Giving
As data deprecation makes customer data harder to acquire, zero-party data provides a valuable means for brands to learn more about shoppers, deliver relevant experiences, and convert them from first-time customers into regular shoppers. Learn how to use this data to improve experiences.
Blog
How Embedded Finance Adds Fuel To Black Friday
This holiday shopping season, shoppers will increasingly turn to “buy now, pay later” (BNPL) in a sign of triumph for embedded finance.
Blog
Coca-Cola’s AI-Generated Holiday Ads Approach A Creative Tipping Point
The Coca-Cola Company released three new AI-generated holiday ads inspired by the beverage giant’s classic 1995 “The Holidays Are Coming” commercial. Produced entirely with AI video models such as Runway and Luma Dream Machine, this represents a step forward in photorealism for AI-generated video. Predictably, the commercials have sparked some controversy among creators, who criticize […]
Blog
Forrester’s US End-Of-Year Holiday Season Forecast
What can retailers and brands expect this holiday season? Find out in this preview of our newly released holiday season forecast.
Blog
Retailers: Boost User Confidence This Holiday Season
This holiday season, increase your customers’ confidence in your digital experiences with four best practices.
Blog
This Holiday Season, Gift Consumers Compelling Creative
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
Blog
What To Expect On Singles Day 2024: Intensified Competition, Price Wars, And GenAI
Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.
Podcast
What Retailers Should Plan For This Holiday Season
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog
Retailers: Adopt Three Application Security Technologies Now
Three application security technologies are key for retailers to adopt before the holiday season.
Blog
Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
Blog
Make Your Website Accessible Or Leave Money On The Table This Holiday Season
Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.
Blog
Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
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