holiday
The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.
Insights
Podcast
What Retailers Should Plan For This Holiday Season
The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.
Blog
Retailers: Adopt Three Application Security Technologies Now
Three application security technologies are key for retailers to adopt before the holiday season.
Blog
Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
Blog
Make Your Website Accessible Or Leave Money On The Table This Holiday Season
Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.
Blog
Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
Blog
How 116 Retailers Competed With Amazon’s October 2024 Prime Event
Read three key takeaways from Forrester's analysis of 116 retailers and brands that competed with Amazon's October Prime sales event.
Blog
How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Blog
Holiday Shopping Has Started — So Has Our Research To Help!
Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.
Blog
Christmas Came Early! Our First Consumer Insights Of The Holiday Season
Learn our key takeaways from Bizrate Insights’ aggregated 2023 holiday surveys.
Blog
Retailers Are Being Barraged By Cyberattacks This Holiday Season — Prepare!
Cyberattacks continue to threaten the availability of online shopping for retailers — and the profits that come from it. Retailers can take these three steps to defend against them, this holiday season and into 2024.
Blog
Retailers: It’s Not Too Late To Improve Your UX This Holiday Season
Follow our advice to find and fix problems and create better experiences for your customers.
Blog
A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
Blog
This Holiday Season, Give Your Customers The Personalized Experiences That They Deserve
Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
Blog
Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists
Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.
Blog
Three Last-Minute Tips To Make Retail Customer Service Merry And Bright
During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.
Blog
‘Tis The Season To Master Retail Media
Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.
Blog
Holiday Magic Begins With Empowered Store Associates
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
Blog
Advertisers Will Take The Bait And Test TikTok Shop This Holiday Season
TikTok Shop will be a key player this holiday season. Discover how advertisers can get the most out of the new social commerce player.
Blog
Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season
Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.
Blog
Retailers, Take A Reindeer’s Eye View Of Loyalty This Holiday Season
Here’s how brands should infuse loyalty throughout the customer lifecycle this holiday season.
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