As the next era of digital unfolds, consumer expectations will continue to evolve, creating more demand than ever for high-quality, seamless digital experiences. In response, businesses need to accelerate their shift to digital business. Seventy-two percent of APAC decision-makers reported that accelerating this shift to digital business is a high or critical priority over the next 12 months.

While APAC firms understand that digital is a business imperative, many continue to struggle to articulate and measure digital’s impact on the organization. More often than not, digital teams measure initiatives in isolation and fail to quantify how digital promotes agility and innovation, improves operational efficiency, and improves the customer experience, the top three drivers of digital transformation in APAC.

Using inconsequential or misleading digital metrics — or, quite simply, the wrong metrics — is exceedingly common when it comes to measuring the value of digital. Not only will this inhibit your firm’s digital progress, it could potentially derail efforts if investments are directed toward the wrong initiatives.

Forrester’s new service for digital business and strategy leaders in Asia Pacific ensures that digital leaders have access to the research, tools, frameworks, and analysts they need to improve end-to-end digital experiences and design products and services that improve overall customer experience and, ultimately, drive revenue. Together with my colleagues, I will be leading research on how your firm can drive profitability and deliver the value of digital to your customers and be a market leader in your industry. I am excited to announce that, as part of the new service, we will be launching Forrester’s digital measurement framework, which outlines how organizations can define the right metrics to track and improve the success of their digital efforts, in August 2022. Stay tuned!