digital maturity
An organization’s digital maturity can be measured in a number of areas including strategy, culture, structure, talent, and technology. Learn how to measure and benchmark your firm’s digital maturity by reading our research and insights.
Insights
Blog
Hyperscalers, It’s Time To FOCUS
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]
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AI And B2B Marketing: Three Opportunities And Challenges To Ponder
In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.
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The Tale Of The Chief Digital Officer Is Still Being Written
Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.
Blog
Building An Insights-Driven Strategy: Where Do You Start?
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]
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Cloud Powers Retail Through The Economic Slowdown
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
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Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
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B2B Content: Experimentation Means Bold Bets And Cold Sweats
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
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Want Better Content Performance? Fix It At The Source.
Marketing and sales enablement teams often struggle with poor content performance for years because they're not addressing the root causes. Conducting a content inventory health analysis helps pinpoint what's going on with findability, relevance, and quality issues, pull in the right teams to eliminate the problems, and then track the right progress metrics.
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The Biggest Conversations In Cloud Management? FinOps And Operationalizing Cloud
Get a preview of our upcoming coverage in two key areas: operationalizing cloud and cloud cost management.
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Does Your Digital Business Organization Have A “Tower Of Babel” Problem?
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
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A New Year Demands A New Digital Measurement Framework
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]
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Turn To Leading European Skill Clusters To Plug Digital Skill Gaps
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
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Three Steps To Build B2B Digital Marketing Capabilities
For B2B marketing leaders looking to achieve digital transformation, it’s important to know what your specific aims are and break down the endeavor into smaller, defined steps.
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How Exploration Drives Breakthrough Digital Business Strategies
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.
Blog
Enel Excels With A Future Fit Tech Strategy
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Measuring The ROI Of Your Digital Investments
Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.
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Drive Profitable Growth And Deliver Value Through Digital
While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.
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Lead A High-Performing Digital Team
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
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