digital maturity

An organization’s digital maturity can be measured in a number of areas including strategy, culture, structure, talent, and technology. Learn how to measure and benchmark your firm’s digital maturity by reading our research and insights.

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Insights

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A New Year’s Resolution For HCOs In 2024: Take Stock Of Your Digital Transformation Efforts

Arielle Trzcinski January 29, 2024
Learn six categories healthcare organizations can use to assess the maturity of their digital transformation efforts and identify areas for improvement in 2024.
Blog

Winning At Digital: Building A Purposeful Digital Marketing Team

Rani Salehi January 4, 2024
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

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Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented

Emily Pfeiffer October 25, 2023
Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.
Blog

Hyperscalers, It’s Time To FOCUS

Tracy Woo August 10, 2023
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]
Blog

AI And B2B Marketing: Three Opportunities And Challenges To Ponder

Phyllis Davidson June 15, 2023
In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.
Blog

The Tale Of The Chief Digital Officer Is Still Being Written

William Dahlgren May 5, 2023
Digital impacts all companies — regardless of industry, size, and location. But the value that digital brings differs by organization, and so does the focus of any digital activities. Forrester analyzed the profiles of 85 digital leaders working for large global organizations across different countries and industries.
Blog

Building An Insights-Driven Strategy: Where Do You Start?

Kim Herrington April 19, 2023
“Follow the yellow brick road!” Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. For many executives getting started with forming a data team and an insights strategy, the road forward is not so clear. Executives find themselves bewildered and disoriented in a […]
Blog

Cloud Powers Retail Through The Economic Slowdown

Tracy Woo April 10, 2023
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
Blog

Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes

Rani Salehi March 28, 2023
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Blog

B2B Content: Experimentation Means Bold Bets And Cold Sweats

Phyllis Davidson March 22, 2023
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
Blog

Want Better Content Performance? Fix It At The Source.

Kathleen Pierce March 20, 2023
Marketing and sales enablement teams often struggle with poor content performance for years because they're not addressing the root causes. Conducting a content inventory health analysis helps pinpoint what's going on with findability, relevance, and quality issues, pull in the right teams to eliminate the problems, and then track the right progress metrics.
Video

Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Lisa Gately March 17, 2023

Design Better Chatbots

Here's how to create chatbots that customers will love.

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The Biggest Conversations In Cloud Management? FinOps And Operationalizing Cloud

Tracy Woo March 12, 2023
Get a preview of our upcoming coverage in two key areas: operationalizing cloud and cloud cost management.
Blog

Does Your Digital Business Organization Have A “Tower Of Babel” Problem?

Peter Wannemacher March 9, 2023
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
Blog

A New Year Demands A New Digital Measurement Framework

Zhi Ying Barry February 1, 2023
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]
Blog

Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

Dan Bieler February 1, 2023
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.
Blog

Three Steps To Build B2B Digital Marketing Capabilities

Rani Salehi December 14, 2022
For B2B marketing leaders looking to achieve digital transformation, it’s important to know what your specific aims are and break down the endeavor into smaller, defined steps.

Design For Confidence In Digital Experiences Webinar

Customer confidence drives digital experience adoption. Learn how to inspire confidence in this webinar on April 5.

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Predictions 2023: Commerce Operations Will Change The Game

Emily Pfeiffer October 27, 2022

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How Exploration Drives Breakthrough Digital Business Strategies

Peter Wannemacher October 26, 2022
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.
Blog

Enel Excels With A Future Fit Tech Strategy

Laura Koetzle October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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