digital maturity

An organization’s digital maturity can be measured in a number of areas including strategy, culture, structure, talent, and technology. Learn how to measure and benchmark your firm’s digital maturity by reading our research and insights.

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Insights

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Predictions 2023: Commerce Operations Will Change The Game

Emily Pfeiffer October 27, 2022

Blog

How Exploration Drives Breakthrough Digital Business Strategies

Peter Wannemacher October 26, 2022
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.

Seize On 2023 Tech Opportunity

Get our Predictions 2023 guide to see how tech leaders are shifting their focus to outpace disruption.

Blog

Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Measuring The ROI Of Your Digital Investments

Dan Bieler September 15, 2022
Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.
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Drive Profitable Growth And Deliver Value Through Digital

Zhi Ying Barry September 14, 2022
While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.
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Lead A High-Performing Digital Team

Dan Bieler September 7, 2022
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
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Retail In 2022 — Highlights From The US CX Index

Fiona Swerdlow August 8, 2022
Results from the US CX Index 2022 show that some retailers were able to strengthen their base of devoted (and highly profitable) customers. Learn more, and how you can do the same.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Blog

2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova August 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
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Helping You Create Superior Digital Experiences And Products

Melissa Parrish June 13, 2022
We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.
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Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Carlos Casanova June 2, 2022
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]
Blog

Digital Employee Experience Is Not A Tool — It’s A Perception

Andrew Hewitt May 24, 2022
Digital employee experience is essential to support employees in the age of hybrid and remote work. Learn why.
Blog

A Vet, Doctor, And Biomechanical Engineer Walk Into A Bar: Monitoring, Observability, And AIOps In 2022

Carlos Casanova May 16, 2022
AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

Blog

Digital Product Management Drives Growth And Customer-Centricity Of Digital Offerings

Sam Somashekar April 26, 2022
Digital offerings are accelerating, and companies expect them to drive organizational growth and customer centricity. The role of digital product management and its responsibilities ensure continued long-term success of digital offerings.
Blog

Rising Digital Demands Drive New Skill Requirements Across Europe

Dan Bieler April 25, 2022
European governments, businesses, and societies need to prepare for a fundamental transformation of their skills base to survive and thrive. To drive sustainable growth and innovation and to prepare for the future of work, European businesses depend on a blend of digital and technology-related skills as well as critical thinking, problem solving, resilience, active learning, […]
Blog

Join Us At CX North America To Keep Your Business Out In Front

Melissa Parrish April 13, 2022
At CX North America on June 7-9, we’re going to help customer experience professionals, B2C marketers, and digital business leaders embrace new risks, develop bold customer strategies, and execute faster than you ever thought possible.
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Three Steps To Build B2B Digital Marketing Capabilities

Rani Salehi March 21, 2022
For B2B marketing leaders looking to achieve digital transformation, it's important to know what your specific aims are and break down the endeavor into smaller, defined steps.
Blog

AIOps Needs A Superstructure Of Interoperability

Carlos Casanova March 9, 2022
AIOps solutions are composed of various technology components that work together to address organizational needs. This requires an underpinning superstructure that enables interoperability. The superstructure provides connectivity horizontally across point solutions and vertically through the tiers of capability. 

Got The Right Chatbot Personality For Your Brand?

Join us for a webinar to learn how to design a chatbot personality that engages customers and elevates your brand.

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Why, What, And How? The AIOps Questions You Should Be Asking!

Carlos Casanova February 15, 2022
In AIOps: The Riddle Wrapped In The Mystery Inside The Enigma, I sort of left you hanging without a clear answer to “What is AIOps?” That was because there really isn’t a simple answer based on how it’s been previously defined. Discussions of AIOps have mainly centered around installable software when they should have been […]
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AIOps: The Riddle Wrapped In The Mystery Inside The Enigma

Carlos Casanova January 27, 2022
It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my “meet your new analyst” blog. Both technology vendors and industry companies openly asked me what the term meant, because they are hearing many variations. They gave me examples of […]
Blog

The Mystery Of AIOps Expeditions: What’s In A Name?

Carlos Casanova January 13, 2022
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […]
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