digital maturity

An organization’s digital maturity can be measured in a number of areas including strategy, culture, structure, talent, and technology. Learn how to measure and benchmark your firm’s digital maturity by reading our research and insights.

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Insights

Blog

B2B Content: Experimentation Means Bold Bets And Cold Sweats

Phyllis Davidson 20 hours ago
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
Blog

Want Better Content Performance? Fix It At The Source.

Kathleen Pierce 3 days ago
Conduct a content inventory health analysis to identify and fix content performance problems.

CX APAC — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

Blog

Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Lisa Gately 6 days ago
Learn how smart B2B marketers are navigating the hype around generative AI and achieving quality content at scale.
Blog

The Biggest Conversations In Cloud Management? FinOps And Operationalizing Cloud

Tracy Woo March 12, 2023
Get a preview of our upcoming coverage in two key areas: operationalizing cloud and cloud cost management.
Blog

Does Your Digital Business Organization Have A “Tower Of Babel” Problem?

Peter Wannemacher March 9, 2023
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
Blog

A New Year Demands A New Digital Measurement Framework

Zhi Ying Barry February 1, 2023
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]
Blog

Turn To Leading European Skill Clusters To Plug Digital Skill Gaps

Dan Bieler February 1, 2023
Forrester has evaluated 50 European metropolitan regions to help business and technology leaders plug their digital skill gaps.

CX EMEA — Bold Focus

Drive success with CX and digital in 2023. Discover what to prioritize, where to invest, and what's on the cutting edge.

Blog

Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes

Rani Salehi January 31, 2023
Using a digital pyramid of purpose helps communicate the capabilities and competencies that are needed to effectively deliver digital customer experiences and advance the business strategy.
Blog

Three Steps To Build B2B Digital Marketing Capabilities

Rani Salehi December 14, 2022
For B2B marketing leaders looking to achieve digital transformation, it’s important to know what your specific aims are and break down the endeavor into smaller, defined steps.
Video

Predictions 2023: Commerce Operations Will Change The Game

Emily Pfeiffer October 27, 2022

Blog

How Exploration Drives Breakthrough Digital Business Strategies

Peter Wannemacher October 26, 2022
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.
Blog

Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]

CX Can Thrive In The Downturn

CX leaders can boost their organization's economic resilience. Find out how in this complimentary report.

Blog

Measuring The ROI Of Your Digital Investments

Dan Bieler September 15, 2022
Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.
Blog

Drive Profitable Growth And Deliver Value Through Digital

Zhi Ying Barry September 14, 2022
While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.
Blog

Lead A High-Performing Digital Team

Dan Bieler September 7, 2022
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
Blog

Retail In 2022 — Highlights From The US CX Index

Fiona Swerdlow August 8, 2022
Results from the US CX Index 2022 show that some retailers were able to strengthen their base of devoted (and highly profitable) customers. Learn more, and how you can do the same.
Blog

2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova August 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

Unlock The Secret To 2023 Tech Success

Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.

Blog

Helping You Create Superior Digital Experiences And Products

Melissa Parrish June 13, 2022
We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.
Blog

Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Carlos Casanova June 2, 2022
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]
Blog

Digital Employee Experience Is Not A Tool — It’s A Perception

Andrew Hewitt May 24, 2022
Digital employee experience is essential to support employees in the age of hybrid and remote work. Learn why.
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