Year on year, Forrester’s annual Priorities Survey shows that growth is the number one priority for CEOs and most C-suite executives. And today, technology is a powerful driver of growth — if the organization fully harnesses its technology assets and operations. Earlier this year, we found that CIOs and the technology organization play a critical role in three growth vectors. Whether you are a B2B- or B2C-focused firm or a mission-based government agency, it’s your responsibility to work in partnership with marketing, digital, customer experience, and business leaders and, in doing so, grasp the opportunity to:
- Enable growth by flawlessly scaling and securing customer solutions. This is table stakes.
- Create growth by collaboratively building products that open new markets. This is everybody’s responsibility — and your invitation to step up.
- Amplify growth by elevating insights, automation, and algorithms to optimize everything. Generative AI, building on the foundation of predictive analytics and process automation, is just the newest improvement to your toolkit.
So join me at Forrester’s Technology & Innovation APAC on October 31 and November 1, 2023, in Sydney, Australia, for our day-one keynote, Technology’s Vital Role In The Customer-Obsessed Growth Engine, to hear our findings and come away powered and empowered for growth.
I’ll be joined on stage by a special guest, Josianne Fortin, digital accelerator manager at Woodside Energy, who will share just what you can achieve when you step up and accept the opportunity to drive growth.
Come to the event to fill your cup and your confidence with ideas and practical guidance on how to bring your A game to the growth conversation.
See you in Sydney!