Healthcare 2025: A Year Of Progress, A Future Of Possibilities
We’ve had a memorable year for healthcare and Forrester’s healthcare industry research. We’ve published over two dozen reports on topics ranging from The Total Experience for Health Insurers to the Intelligent Healthcare Organization. We’ve hosted immersive events and worked alongside clients to deliver insights that drove real impact for their businesses.
To help you stay ahead the trends and keep your head above water as we head into 2026, we’ve curated some of the reports we wrote in 2025. Whether you’re catching a flight home for the holidays or relaxing on vacation, these select reads will keep you informed:
Must-Read Reports To Kickstart 2026
- The Top Emerging Technologies For Healthcare, 2025: This report helps health insurers and providers prioritize emerging technology investments—from generative AI to IoT security and digital twins—by mapping their short-, medium-, and long-term impact on care delivery and operational efficiency.
- Breaking The Sickness Revenue Cycle: High costs, low satisfaction, and poor outcomes are forcing a health insurance reset. Read this report to learn how new models are reshaping the industry and discover new strategies for 2026.
- Predictions 2026: Healthcare: 2026 will be a year for bold differentiation for healthcare insurers and providers. This report helps prepare you for what is on the horizon in 2026, from workforce shifts to the impact of AI.
- Healthcare Leaders: How To Thrive Through Volatility: Policy changes in 2025 proved that volatility is here to stay. Learn how to turn rapid change into a catalyst for innovation and transformation.
- Informed But Indifferent: Consumers’ Views On Health Insurer Profit Status: Not all investments pay off. Does marketing that you’re a not-for-profit move the needle on consumer trust? This report tells you where to focus your marketing dollars to maximize value in 2026.
- Purposeful Tech Partnerships Unlock Healthcare Transformation: Evaluate your tech stack with a function-first approach using Forrester’s Intelligent Healthcare Organization Framework. This framework guides leaders in optimizing their tech partnerships and reducing cognitive load for their employees.
- The Trust Foundation Is Fractured For US Health Insurers, 2025: Consumer trust is the foundation of healthcare success. This report explores the impact of trust on customer relationships from engagement to outcomes, why trust is eroding, and what steps insurers should take to rebuild it and differentiate their organization.
New Features And Tools!
A successful partnership between healthcare practitioners and health insurers is vital for positive patient outcomes, but many practitioners see insurers as unsupportive. Use our Interactive Data Tool to explore US healthcare practitioners’ views on a wide range of topics, from employee experience and tech adoption to patient care.
Have you used Izola yet? Our proprietary AI-enabled chatbot is a great way to summarize research or catch up on terminology. Here are a few prompts to get you started:
- How do we become an intelligent healthcare organization?
- How will agentic AI impact healthcare?
- How do I improve customer experience in healthcare?
- How can health insurers improve trust?
Within each report Izola can also answer questions about it, provide you with a c-suite summary, give you key takeaways, or let you know what actions to take next.
Looking Ahead
We’re excited to work with our clients in 2026 to help shape their strategies and drive their organizations forward. To kick things off, join us on January 15th for our Predictions 2026: Healthcare webinar—an interactive session with our analysts that will help you understand what’s ahead and prepare for the opportunities and challenges the new year will bring.
Schedule a guidance session to dig deeper into these predictions and what they mean for your business and customers, as well as to plan out your 2026 healthcare strategy.
We look forward to engaging with you and supporting your success in the year ahead!
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Jonas Nelson contributed to this blog post.