Core Tech Strategy

At the heart of any successful digital transformation is a rock-solid core tech strategy. Learn how to leverage the right technology to drive transformation at your organization.

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Venture For Advantage In Today’s Uncertain Economy

Christopher Gilchrist November 16, 2022
Find out how executives can use corporate venturing to limit the downside and maximum the upside of technology investments in an uncertain economic time.
Blog

European Predictions 2023: Technology

Pascal Matzke October 25, 2022
In 2023, European tech leaders will focus their tech strategies and investments on improving operational adaptability and increasing resilience. Find out why in 2023 predictions for technology leaders.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

Blog

Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Oshkosh Receives Forrester’s First-Ever Technology Strategy Impact Award

Frederic Giron October 4, 2022
Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.
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The Future Fit Platform Strategy

Liz Herbert October 3, 2022
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
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Clean Up Your Martech And Loyalty Tech Ecosystem

Mary Pilecki October 3, 2022
We all know that there is a big difference between working hard and working smart. And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […]
Blog

The 12 Tales Of Leadership

Phil Brunkard September 29, 2022
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]

Prepare Your Infrastructure For 2023 Change

Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.

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Let Freedom Ring … Or Compute? — Open Mainframe Summit 2022

Brent Ellis September 23, 2022
The Linux Foundation’s Open Mainframe Project just finished up its third Summit and first in-person event, hosted in Philadelphia, PA. While the project has been around for about seven years, accelerating interest in mainframe modernization has stimulated more vendor involvement as well as community participation. The in-person component of the event was small. Participants were […]
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Show Me The Value (Of Emerging Technology)

Brian Hopkins September 19, 2022
Learn which two of Forrester's top 10 emerging technologies can deliver value to your organization today.
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You Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?

Carlos Casanova September 12, 2022
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]
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What The Massive US CHIPS Act Means To You

Glenn O'Donnell August 9, 2022
President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]
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2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova August 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Blog

Announcing The Forrester EUEM Wave™: The Race To Improve DEX Is On

Andrew Hewitt August 1, 2022
We are thrilled to today release our second-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2022. We looked at the top nine vendors in the market today and evaluated them across a whopping 32 criteria — up from 10 in our previous New Wave™ report. Why is EUEM so important? […]
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The Force Is With You — When Your Stakeholders Experience The Value They Expect

Phil Brunkard July 26, 2022
Goodbye features, hello value. Learn the benefits of taking a human-centered design approach within your IT organization.
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The Forrester Technology Strategy Impact Award Semifinalists For North America

Frederic Giron July 6, 2022
Drum roll, please! We announce the 10 semifinalists for the prestigious Forrester Technology Strategy Impact Award 2022 for North America!
Blog

Customer-Centricity And Personalization In Banking Need Product Externalization

Jost Hoppermann July 1, 2022
Application architectures in banks cannot afford to treat product-centricity as a stepchild, but need to focus on it as much as on customer-centricity. Product externalization helps banks move in this direction.
Blog

Introducing Forrester’s Now Tech: Data Resilience Solutions Suites, Q2 2022

Brent Ellis June 28, 2022
Data resilience solutions suites (DRSSes) can provide a holistic structure for a business’s data resilience and backup strategy. A DRSS can address some persistent threats such as cybersecurity attacks, which can increase the complexity of a company’s data protection efforts. It can also provide security around data in case of deletion or disaster recovery. Forrester’s […]

Has Your Digital Transformation Hit A Wall?

Download our guide to explore five proven approaches to modernizing with cloud.

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Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value

Phil Brunkard June 24, 2022
There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]
Blog

Is The Sales Tech Party Over?

Anthony McPartlin June 20, 2022
As the pandemic ramped up demand for tech to support new modes of interaction, billions of dollars of investment poured into sales tech startups. Now, a combination of macroeconomic and political factors is having a cooling effect.
Blog

AT&T, Uber, And Zipcar Share Similarities With Subscription Hardware

Naveen Chhabra June 13, 2022
Elucidate Subscription-Based Hardware Offerings Public cloud innovations influence your technology decisions in many ways. Cloud pricing is shaping the pricing for on-premises data center infrastructure. I receive many client calls around evolving subscription-based hardware, and those discussions reveal their confusions. As you aim to make an optimal decision for your business, let’s develop an understanding […]
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