Core Tech Strategy
At the heart of any successful digital transformation is a rock-solid core tech strategy. Learn how to leverage the right technology to drive transformation at your organization.
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Blog
Restricted Source Licensing Is Here
Open source has taken the enterprise by storm. What was once seen as risky code, developed in suburban basements, has taken on new life. Major software companies employ teams of full-time workers to write and contribute code to open source projects. Even end user companies such as Netflix, Lyft, Capital One, etc., are contributing back […]
Blog
Forrester’s Impressions: VMware Explore 2023
In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth. Even though it grew, it knows it is vulnerable. […]
2024 Tech Budget Missteps You’ll Want To Avoid
Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.
Blog
Forrester Data Shows High CRM Adoption But Low Satisfaction
Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM decision-makers around the world about different aspects of their company’s overall CRM strategy. You can find all our insights in our report, Customer Relationship Management Market […]
Podcast
Unique Solutions To Reduce Technical Debt
In this preview of the upcoming Technology & Innovation North America event, five analysts provide their perspectives on how to reduce or avoid technical debt.
Blog
SAP To Raise On-Premise Annual Support Fees An Average Of 5% Effective January 2024
Continuing the latest trend in price increases by major enterprise software vendors, SAP announced on July 26, 2023, that it will increase the annual support fees for SAP support agreements by roughly 5.0% (by local CPI rates, capped to 5%). This is on top of the previous increase announced in 2022 for an average support […]
Blog
Annual Planning 2024: Now Is The Time For Tech Leaders To Reinvigorate Their Role In The Growth Agenda
For 2023, Forrester recommended a steadfast approach to technology decisions to reconcile any hasty investments made in the pandemic years. With that work now forming the foundation for future business growth, it’s time to accelerate into 2024 with a pragmatic approach to innovation. Learn three key areas where you should focus your 2024 tech spend.
Webinar
Planning Guides 2024: Technology Leaders
Take the guesswork out of your 2024 tech budget planning. Find out how your 2024 tech budget compares to your peers — and where to increase, decrease, and experiment with your tech investments.
Get Bullish On These 2024 Tech Budget Line Items
Download our 2024 Planning Guide for Technology Executives to learn where to halt legacy spending — and boost tech budgets to power the business growth agenda.
Blog
From Data To Dollars: Where CMOs Should Guide Marketing Technology Investment To Increase Customer Obsession
(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023. And investments are expected to grow, with over […]
Blog
No Time To Lead? Then Be Prepared To Fail
Do you ever hear yourself saying, “I just don’t have time to do that now”? Think about those things you don’t typically have time to do. Usually they are things that, while they involve more time investment, also return much more value — like hiring new team members, investing in training, or building relationships with business partners. Great leaders find the time to prioritize appropriately. I learned this the hard way.
Blog
Guide Your Compute Architecture Investment Decisions With The Forrester Tech Tide
Compute architectures are fast evolving to serve changing business scenarios and needs. We frequently hear the difficulties that you face as options emerge. The difficulties are rooted in deciding whether to use commodity or fit-for-purpose compute architectures, whether for generative AI, data-intensive applications, or edge deployments. This also ties closely to the central role that […]
Blog
Deadline Extended: More Time To Showcase Your Future Fit Technology Strategies!
Last chance! We are extending the nomination deadline for our Technology Strategy Impact and Enterprise Architecture (EA) Awards to June 26, 2023.
Blog
Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Align Tech Spending With 2024 Benchmarks
Download our 2024 Planning Guide for Technology Executives to learn how to drive growth with strategic tech budgeting.
Blog
TIER: M&A And CVC Are Shifting The Growth Narrative
Mergers and acquisitions (M&A), plus corporate venture capital (CVC), are shifting toward acquiring tech capabilities that give access to new markets.
Blog
Avoid These Seven Myths To Design A Successful IT Operating Model
The myths of operating model design are the misconceptions that can hinder progress and lead to failure when attempting to transform your IT organization. Understanding these myths and avoiding the associated pitfalls is critical to ensuring that you can design an effective and robust operating model that delivers long-term value.
Blog
How To Reduce Tech Debt In Your CRM Operations
Uncover how to reduce tech debt in your CRM operations by understanding your CRM footprint, the CRM vendor landscape, and mapping a strategy to business outcomes.
Blog
Industry CRM Is A Clear Choice In Economic Downturns
Companies must make decisions to modernize while navigating a challenging economic climate. They must balance the need for speed and agility against cost pressures. They must balance the need to better serve customers against pressures to reduce headcount. Forrester sees more companies turning to industry CRM to help manage these journeys. Our data backs this […]
Blog
The New Major Cloud Adopters: Financial Services
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog
Call For Entries: Forrester Technology Awards 2023
Calling all entries for the Forrester Technology Strategy Impact Awards and the Forrester/The Open Group Enterprise Architecture Awards.
Blog
Taking WebAssembly/WASM To The Enterprise And Beyond
There is a lot of hype about WebAssembly (WASM), and figuring out what this new technology is and how it can be used effectively is not an easy task. Andrew Cornwall and I have been looking at the technology to understand how it will work in the enterprise and enterprise edge. Look at the bottom of this […]
Blog
Cloud Powers Retail Through The Economic Slowdown
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
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