Business Value

Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.

Insights

Blog

Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Adrienne Capaldo September 11, 2023
Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.
Blog

To Become Future Fit, Ditch The PMO Moniker

Margo Visitacion September 1, 2023
To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.
Blog

Reap The Rewards Of Empathy, The Emotional Buoy Of Trust

Allie Mellen August 9, 2023
This week, we are thrilled to release new research: Build Trust And Lasting Emotional Bonds With Empathy. This report delves into empathy, one of the most critical of the seven levers of trust defined in the trust imperative.   Forrester defines empathy as: The perception that an organization is emotionally connected to its customers, employees, […]
Blog

What’s New In Software Pricing And Contract Negotiation Success

Liz Herbert June 14, 2023
In 2023, the tech sector is seeing shrinking growth, pressure on profits, and price hikes. Understandably, there are a lot of questions around what these price changes mean and how contract negotiations should be approached amid this uncertainty.
Blog

TIER: Emerging Tech’s Chicken And Egg Productivity Paradox

Christopher Gilchrist June 4, 2023
Many firms fail to understand the full impact that emerging technology has on productivity. In our new report, we cover what your tech productivity formula must include, how to maximize productivity with your tech investments, and the role operating capacity plays in productivity.
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TIER: M&A And CVC Are Shifting The Growth Narrative

Christopher Gilchrist May 10, 2023
Mergers and acquisitions (M&A), plus corporate venture capital (CVC), are shifting toward acquiring tech capabilities that give access to new markets.
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The New Major Cloud Adopters: Financial Services

Tracy Woo May 1, 2023
Learn why financial services organizations are relying more on public cloud today for digital banking services.
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Cybersecurity Firms Aren’t Immune To The Economic Downturn

Madelein van der Hout April 19, 2023
Last week, Forrester published its first report on what cybersecurity vendors’ quarterly earnings mean for technology executives. This research involved analysis of earnings calls from 10 publicly listed cybersecurity service providers. This information showcases existing trends and strategies and hopefully saves you some time by highlighting the most important interpretations. Even though most cybersecurity vendors’ […]
Video

To Be Customer-Obsessed, B2B Leaders Must Think Differently About Customer Value

Katie Fabiszak April 11, 2023
Blog

Plan Now For Major Changes To Oracle Java Licensing Costs

Steven Russman April 10, 2023
Oracle has again changed licensing rules for its widely used Java product. On January 23, 2023, the company introduced a new license metric, the SE Universal Subscription. It offers all the benefits of the legacy Java SE subscription, plus universal use rights (desktop, server, and third-party cloud) and triage support for customers’ entire Java portfolio, […]
Blog

CMOs’ Role In Unveiling The Full Potential Of Revenue Opportunities

Christina Schmitt April 6, 2023
The environment of B2B organizations and B2B marketing is changing rapidly, and it’s essential that companies keep up to stay ahead of the game. One area that needs attention is revenue management, which traditionally focused solely on lead-centric acquisition processes. As customer buying behavior changes, however, B2B organizations and their CMOs must take a more […]
Blog

Inclusive Insurance Is A Massive Business Opportunity — If You Do It Right

Indranil Bandyopadhyay March 31, 2023
Insurers must focus on the ‘S’ of ESG to grow the market — and their revenue. Here’s how insurers can overcome top challenges and achieve scale.
Blog

A Greener Future For Infrastructure Automation

Naveen Chhabra March 28, 2023
Imagine spending most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (infrastructure automation) that is hotter than ever. Is it a coincidence, or did we time it precisely to publish the report at the onset of spring? I think the latter. 😊 The […]
Blog

Tightening Budgets? Ensure That Your Business Case Stands Out

Stephanie Slate March 24, 2023
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
Video

Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Lisa Gately March 17, 2023
Blog

TIER: How (Not) To Evolve Your Business Model — Kodak

Christopher Gilchrist February 15, 2023
The story of Kodak’s failure is about much more than one shortsighted technology decision — it is about Kodak’s continued obliviousness to the fact that value delivery could evolve and that its business model had to evolve accordingly.
Blog

Success With Zero Trust Lives And Dies By Executive Support

Allie Mellen February 7, 2023
Forrester originated the Zero Trust Model over a decade ago and defines Zero Trust as: An information security model that denies access to applications and data by default. Threat prevention is achieved by only granting access to networks and workloads utilizing policy informed by continuous, contextual, risk-based verification across users and their associated devices. Zero Trust advocates […]
Blog

TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

Christopher Gilchrist February 3, 2023
Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.
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The Keys To Effective Digital Product Management

Lisa Singer February 1, 2023
If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]
Blog

Order Up: Starbucks Rewards Changes Signal A Renewed Focus On Profitable Loyalty

Mary Pilecki January 31, 2023
As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly 29 million active members, and over half of Starbucks sales are driven through the program. Starbucks Rewards members collect “stars” for every purchase they make, redeemable for free drinks, food, […]
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