Business Value

Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.

Insights

Blog

Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value

Phil Brunkard 3 days ago
There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]
Webinar

Get Stakeholders Excited About CX

Discover how to connect the dots of CX value to business goals and get stakeholders excited about its power and potential.
Blog

B2B Companies Take Action — To A Point — In Response To The War In Ukraine

Ian Bruce June 2, 2022
A recent survey of B2B organizations shed light on what they have been willing to do in response to the war and what has driven those decisions.
Blog

Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Carlos Casanova June 2, 2022
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]
Blog

New Tech TEI: Applying The TEI Methodology To Forecast Benefits Of New Technologies

Adi Sarosa May 17, 2022
Unlike the traditional TEI, the New Tech TEI methodology allows for a forward-looking ROI story that bridges the gap between historical data and business value impact. Rather than uncovering benefits already achieved, the New Tech TEI makes projections about the value that an organization will get from their technology investment.
Blog

The Importance Of Aligning Product Portfolio Strategy With Business Strategy

Sam Somashekar April 20, 2022
Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy. That alignment is critical to ensuring product-led growth; without it, aspirations on market share or how the organization will win can be short-sighted and product teams may wonder what their role is in reaching business goals.
Blog

Integrate Sustainability Into Your Value Proposition

Jan Sythoff April 12, 2022
Environmental considerations are increasingly important for organizations when deciding on IT and technology-related investments. Many IT and technology solutions can have a positive environmental impact, which bears underscoring to stakeholders — most notably, to customers.
Blog

Five Tips For Justifying Your Business Case With The Help Of Total Economic Impact™ (For The Technology Decision-Maker)

Veronica Iles March 22, 2022
As companies consider new investments, they are — to at least some extent — already “digital” in many ways. Every new investment is more and more intertwined with a complex web of other technologies to deliver unique, personalized outcomes for every use case.
Blog

Three Reasons To Focus Beyond The ROI (For The Technology Marketer)

Veronica Iles March 1, 2022
Marketers often want high ROIs, but this can potentially put your salespeople in a difficult position where the prospect does not trust them or the company overall due to incredulous claims. When a salesperson is backed into a corner by a prospect that is skeptical of an excessive return, it would be better to have shown that prospect a more conservative ROI from the beginning.
Blog

Unlocking The True Business Opportunity For Modern Partners

David Park February 23, 2022
The business opportunity for channel partners is larger than most vendors realize. Transform a linear transaction into exponential growth.
Blog

Why, What, And How? The AIOps Questions You Should Be Asking!

Carlos Casanova February 15, 2022
In AIOps: The Riddle Wrapped In The Mystery Inside The Enigma, I sort of left you hanging without a clear answer to “What is AIOps?” That was because there really isn’t a simple answer based on how it’s been previously defined. Discussions of AIOps have mainly centered around installable software when they should have been […]
Blog

Asking The Right Questions For B2B Marketing ROI

Brett Kahnke January 31, 2022
How should marketers calculate the efficiency of their spend? The answer may not be immediately obvious — but it may also be simpler you think.
Blog

AIOps: The Riddle Wrapped In The Mystery Inside The Enigma

Carlos Casanova January 27, 2022
It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my “meet your new analyst” blog. Both technology vendors and industry companies openly asked me what the term meant, because they are hearing many variations. They gave me examples of […]
Blog

Four Ways To Leverage Your Entire TEI Study (For The Vendor Sales Leader)

Veronica Iles January 21, 2022
Since the TEI study reflects the real, measurable impact of a technology investment, we do not quantify (for the ROI calculation) any benefits that the customers themselves have not measured. Nevertheless, it’s important to consider the abstract, and that’s why we have the Unquantified Benefits section.
Blog

The Mystery Of AIOps Expeditions: What’s In A Name?

Carlos Casanova January 13, 2022
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […]
Blog

Déjà Vu: Don’t Let AIOps Be CMDB All Over Again!

Carlos Casanova January 5, 2022
There's a big risk in setting unrealistic expectations for AI for IT operations. Learn how to avoid it.
Blog

How To Ensure That Your Organization’s TEI Gets The Most Mileage

Casey Sirotnak December 3, 2021
Make sure your TEI is meeting your organization where it’s currently at. The main objectives should be in-line with your organization’s strategy today, not tomorrow.
Blog

All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
Blog

Your Return-To-Office Strategy Depends Upon A Well-Defined Vaccination Policy

J.P. Gownder November 2, 2021
The future of work happens in a world of continuous change, with multiple shocks repeatedly challenging leaders to adapt. The pandemic is no exception: What leaders of US companies thought about COVID-19 in May 2021 was upended by a cluster of new, disruptive pandemic developments by midsummer. By September, US companies with 100-plus employees received news […]
Blog

Supply Chains Evolve To Become Collaborative Supply Networks

George Lawrie October 28, 2021
Align Finance, Sales, And Marketing For Supply Chain Success Thanks to all of you who helped with the research for The Forrester Tech Tide™: Smart Supply Chain, Q4 2021, our latest report about the maturity and business value of supply chain applications. Our survey told us that integrated business planning (IBP) is eclipsing sales and […]
More posts