Business Value

Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.

Insights

Blog

Are B2B Buyers Cowards?

Ian Bruce January 24, 2024
No matter how big a game a buyer talks, less than a third of all buyers are risk-tolerant. Trust is the remedy to risk — and trusted companies are more likely to win and retain customers and enjoy a strong buyer preference.
Blog

Financial Services, Healthcare, And Public Sector Clients Are Rapidly Adopting Workday Finance, Adaptive, And PRISM

Akshara Naik Lopez January 22, 2024
Planning an HCM or Finance/ERP RFP this year? Get some key takeaways from Forrester's new Workday Services Landscape report.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

CX Transformation Is Tough — Equip Your Org To Go The Distance

Su Doyle December 27, 2023
Danger! Obstacles Ahead! Customer experience (CX) has been a professional competency for two decades, and “Prove CX ROI” is still our CX clients’ top priority! Forrester’s data shows that 86% of CX professionals are building (or rebuilding) their business cases. Regardless of how much distance you have covered on your transformation journey, how many projects […]
Blog

Critical Success Factors For A Successful IT Platform Team Transformation

Julie Mohr December 12, 2023
Platform teams have emerged as a significant shift in how we approach technology management. They are responsible for creating the infrastructure that other teams build upon. But transitioning to platform teams is not as simple as rebranding current IT operations teams but rather requires a fresh approach to IT management.
Blog

One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Sarah Lervold November 29, 2023
It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.
Blog

OpenAI Has Five Possible Paths To Monetization

J.P. Gownder November 27, 2023
For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.
Blog

Holiday Magic Begins With Empowered Store Associates

Lauren Cevallos November 21, 2023
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Tune Commerce Search To Support Santa This Holiday Season

Emily Pfeiffer November 2, 2023
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
Blog

TIER: How To Evolve Your Business Model — Apple

Christopher Gilchrist October 23, 2023
Apple’s fintech plays have big implications for its core market and financial services. But it’s not the only tech company making moves.
Blog

Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Pushpa Marwal September 27, 2023
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
Blog

Revealing The Riches: The Power Of Robust Survey Data In A TEI Study

Adrienne Capaldo September 11, 2023
Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.
Blog

To Become Future Fit, Ditch The PMO Moniker

Margo Visitacion September 1, 2023
To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

Blog

Reap The Rewards Of Empathy, The Emotional Buoy Of Trust

Allie Mellen August 9, 2023
This week, we are thrilled to release new research: Build Trust And Lasting Emotional Bonds With Empathy. This report delves into empathy, one of the most critical of the seven levers of trust defined in the trust imperative.   Forrester defines empathy as: The perception that an organization is emotionally connected to its customers, employees, […]
Blog

What’s New In Software Pricing And Contract Negotiation Success

Liz Herbert June 14, 2023
In 2023, the tech sector is seeing shrinking growth, pressure on profits, and price hikes. Understandably, there are a lot of questions around what these price changes mean and how contract negotiations should be approached amid this uncertainty.
Blog

TIER: Emerging Tech’s Chicken And Egg Productivity Paradox

Christopher Gilchrist June 4, 2023
Many firms fail to understand the full impact that emerging technology has on productivity. In our new report, we cover what your tech productivity formula must include, how to maximize productivity with your tech investments, and the role operating capacity plays in productivity.
Blog

TIER: M&A And CVC Are Shifting The Growth Narrative

Christopher Gilchrist May 10, 2023
Mergers and acquisitions (M&A), plus corporate venture capital (CVC), are shifting toward acquiring tech capabilities that give access to new markets.
Blog

The New Major Cloud Adopters: Financial Services

Tracy Woo May 1, 2023
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog

Cybersecurity Firms Aren’t Immune To The Economic Downturn

Madelein van der Hout April 19, 2023
Last week, Forrester published its first report on what cybersecurity vendors’ quarterly earnings mean for technology executives. This research involved analysis of earnings calls from 10 publicly listed cybersecurity service providers. This information showcases existing trends and strategies and hopefully saves you some time by highlighting the most important interpretations. Even though most cybersecurity vendors’ […]
Video

To Be Customer-Obsessed, B2B Leaders Must Think Differently About Customer Value

Katie Fabiszak April 11, 2023
Blog

Plan Now For Major Changes To Oracle Java Licensing Costs

Steven Russman April 10, 2023
Oracle has again changed licensing rules for its widely used Java product. On January 23, 2023, the company introduced a new license metric, the SE Universal Subscription. It offers all the benefits of the legacy Java SE subscription, plus universal use rights (desktop, server, and third-party cloud) and triage support for customers’ entire Java portfolio, […]
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