Business Value
Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.
Insights
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Meet The Analyst: Covering ERP, FP&A, SaaS, And The Enterprise Software Market
I am thrilled to begin my journey as principal analyst on the enterprise software, IT services, and digital transformation-focused team at Forrester. For nearly two decades, I have led major business-technology initiatives. During the last eight years for Forrester Consulting, I helped clients drive transformative results. Now, I am eager to deliver clear, actionable insights […]
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It’s Time To Define Your Professional Existence And Articulate Your Story
The urgency of telling your story as a data or technology leader within the current corporate landscape cannot be overstated. As we navigate these turbulent times, the ability to articulate your professional identity clearly and compellingly has emerged as a critical lifeline. Let this be the moment you choose to define your existence within your organization and beyond.
Capture & Prove Marketing’s True Value Beyond Sourcing Metrics
Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.
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Unlocking Go-To-Market Momentum Through Strategic Campaign Alignment
Learn how using an integrated campaign framework delivers greater efficiency and impact. And get a preview of how Workday used the Forrester Campaign Framework to improve and accelerate business outcomes.
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Mergers And Acquisitions Continue To Reshape The EA Tool Market
In November 2023, LeanIX was absorbed by SAP; in September 2024, Ardoq acquired ShiftX; and most recently, on December 11, 2024, Orbus Software announced its acquisition of Capsifi. All these acquisitions point to a significant shift in the enterprise architecture management suite space. Orbus Software, recognized as one of the leading vendors in The Forrester […]
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Smart Manufacturing On A Shoestring
Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing jobs was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.
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New Research — Content Management Systems: Landscape & Trends
According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023.
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Craft An Intelligent Business Case For SaaS ERP
One of the most strategic, and costly, business applications is enterprise resource planning (ERP) software. ERP is critical to an organization, underpinning functions such as finance and business operations. Organizations should strive for a modern ERP solution, but modernizing ERP is often a costly and time-consuming process.
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AI And GenAI Are Game-Changers For Enterprise Architecture Leaders
Generative AI has started to drive new levels of business value as it cuts across different domains of business operations. Learn how AI and genAI will disrupt the enterprise architecture discipline in this preview of a new report.
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Make Your Website Accessible Or Leave Money On The Table This Holiday Season
Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.
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In A World With No Digital Destination, Get To Digital Mastery And Accelerate Growth With Forrester’s Digital Engine
To outpace the pack and win in today’s market, firms must embrace the ubiquitous nature of digital as the competitive weapon and embed digital capabilities into the core of their business. Forrester’s report, Accelerate Business Growth With Forrester’s Digital Engine, shows how leaders can use components of Forrester’s Digital Engine to build digital mastery that drives top-line […]
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Exploring Japan’s Business And Technology Priorities For 2024
Japanese organizations are facing a pivotal shift in their business and technology priorities amidst economic uncertainties. Take a look at the insights from our latest report.
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Schneider Electric: Driving Stakeholder Value Via APIs
Learn how Schneider Electric using APIs to facilitate value creation across its customer value network.
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Trust, Alignment, And Adaptivity Must Be The Focus Of Your AI Initiatives
Successful AI projects depend on three things: trust, alignment, and adaptivity. Learn how technology and CX professionals can further trust, alignment, and adaptivity when devising effective, sustainable, and scalable AI solutions.
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Announcing The Modern Application Development Services Landscape, Q3 2024
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the […]
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Scaling Customer Success Through Digital Can Double Your ROI
B2B companies double the impact of their investment when they scale customer success by creating a digital-led experience that includes learning and advocacy.
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AIOps Drives Observability And Business Outcomes In IT
AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.
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Digital Business Strategy Service Providers Must Evolve To Deliver Value
Value creation should be at the center of each criterion for selecting digital service providers.
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Architects Demonstrate Value By Showcasing Business Outcomes
Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.
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Master The Art Of Decision-Making
In a world where data is as abundant as clarity is elusive, mastering the discipline of decision-making is more important than ever. Many organizations and leaders fall short at decision-making, approaching it intuitively rather than analytically. For those in charge of an organization where success relies on their ability to optimize business decisions, a mystery […]
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Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
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