Business Value
Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.
Insights
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Revealing The Riches: The Power Of Robust Survey Data In A TEI Study
Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.
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To Become Future Fit, Ditch The PMO Moniker
To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.
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Reap The Rewards Of Empathy, The Emotional Buoy Of Trust
This week, we are thrilled to release new research: Build Trust And Lasting Emotional Bonds With Empathy. This report delves into empathy, one of the most critical of the seven levers of trust defined in the trust imperative. Forrester defines empathy as: The perception that an organization is emotionally connected to its customers, employees, […]
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What’s New In Software Pricing And Contract Negotiation Success
In 2023, the tech sector is seeing shrinking growth, pressure on profits, and price hikes. Understandably, there are a lot of questions around what these price changes mean and how contract negotiations should be approached amid this uncertainty.
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TIER: Emerging Tech’s Chicken And Egg Productivity Paradox
Many firms fail to understand the full impact that emerging technology has on productivity. In our new report, we cover what your tech productivity formula must include, how to maximize productivity with your tech investments, and the role operating capacity plays in productivity.
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TIER: M&A And CVC Are Shifting The Growth Narrative
Mergers and acquisitions (M&A), plus corporate venture capital (CVC), are shifting toward acquiring tech capabilities that give access to new markets.
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The New Major Cloud Adopters: Financial Services
Learn why financial services organizations are relying more on public cloud today for digital banking services.
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Cybersecurity Firms Aren’t Immune To The Economic Downturn
Last week, Forrester published its first report on what cybersecurity vendors’ quarterly earnings mean for technology executives. This research involved analysis of earnings calls from 10 publicly listed cybersecurity service providers. This information showcases existing trends and strategies and hopefully saves you some time by highlighting the most important interpretations. Even though most cybersecurity vendors’ […]
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Plan Now For Major Changes To Oracle Java Licensing Costs
Oracle has again changed licensing rules for its widely used Java product. On January 23, 2023, the company introduced a new license metric, the SE Universal Subscription. It offers all the benefits of the legacy Java SE subscription, plus universal use rights (desktop, server, and third-party cloud) and triage support for customers’ entire Java portfolio, […]
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CMOs’ Role In Unveiling The Full Potential Of Revenue Opportunities
The environment of B2B organizations and B2B marketing is changing rapidly, and it’s essential that companies keep up to stay ahead of the game. One area that needs attention is revenue management, which traditionally focused solely on lead-centric acquisition processes. As customer buying behavior changes, however, B2B organizations and their CMOs must take a more […]
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Inclusive Insurance Is A Massive Business Opportunity — If You Do It Right
Insurers must focus on the ‘S’ of ESG to grow the market — and their revenue. Here’s how insurers can overcome top challenges and achieve scale.
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A Greener Future For Infrastructure Automation
Imagine spending most of your time during the peak of a New England winter researching for a Forrester Wave™ evaluation on a topic (infrastructure automation) that is hotter than ever. Is it a coincidence, or did we time it precisely to publish the report at the onset of spring? I think the latter. 😊 The […]
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Tightening Budgets? Ensure That Your Business Case Stands Out
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
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TIER: How (Not) To Evolve Your Business Model — Kodak
The story of Kodak’s failure is about much more than one shortsighted technology decision — it is about Kodak’s continued obliviousness to the fact that value delivery could evolve and that its business model had to evolve accordingly.
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Success With Zero Trust Lives And Dies By Executive Support
Forrester originated the Zero Trust Model over a decade ago and defines Zero Trust as: An information security model that denies access to applications and data by default. Threat prevention is achieved by only granting access to networks and workloads utilizing policy informed by continuous, contextual, risk-based verification across users and their associated devices. Zero Trust advocates […]
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TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn
Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.
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The Keys To Effective Digital Product Management
If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]
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Order Up: Starbucks Rewards Changes Signal A Renewed Focus On Profitable Loyalty
As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly 29 million active members, and over half of Starbucks sales are driven through the program. Starbucks Rewards members collect “stars” for every purchase they make, redeemable for free drinks, food, […]
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