Business Value

Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.

Insights

Blog

Build Contingencies To Prepare For Inflation That May Not Be Transitory

Christopher Gilchrist 4 days ago
For tech execs, it’s key to understand where inflation is occurring, its short- and long-run effects, and the practical steps that can be taken to manage it. Inflation can be classified in three ways: supply-side, demand-side, and built-in. Supply-side inflation pushes costs higher, weakening industry purchasing power; demand-side inflation pulls prices higher, weakening consumer purchasing […]
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Blog

Common Total Economic Impact™ (TEI) ROI Modeling Questions Answered

Corey McNair September 17, 2021
Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
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Blog

The Total Economic Impact™ Of DEI: Why Diversity, Equity, And Inclusion Matter

Stephanie Slate August 25, 2021
Essentially, as CX improves, more customers will comply with a department’s directives, engage with it proactively, speak well of it, trust it, and forgive its mistakes. And if the data is holistic and allows for true representation, it will allow government operations to cost less and run more smoothly.
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Video

Why The CFO Is Key To Proving Marketing’s Business Value

Mike Proulx August 5, 2021

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Blog

Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Sam Sexton June 16, 2021
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
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Recipe For Success: Five Ways To Make The Most Of Your TEI Project Experience

Veronica Iles May 24, 2021
Are you about to kick off a Total Economic Impact project with Forrester? See these five ways to ensure your TEI project experience is a success.
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Blog

APEX Overcasts Dell Technologies World 2021

Naveen Chhabra May 11, 2021
Since its inception, Dell Technologies has had many achievements, of which it should be proud. Dell revolutionized the PC market, made its way into the enterprise data center business, and created the largest tech company of its time. However, the shifting technology industry is forcing Dell to adapt faster than ever, more than ever, and […]
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Blog

For Channel Partners, If It Makes Dollars, It Makes Sense: Using TEI To Build The Business Case For Your Channel Program

David Park April 26, 2021
A Forrester channel TEI study highlights the economic metrics and the business advantages to choosing to work with that partner. These studies can explain and break down the economics and the outcomes of a partnership investment in real-dollar terms partners understand — not just gold, silver, and bronze.
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Blog

Forecasting In Uncertainty: Despite The Pandemic, US Tech Jobs Grew In 2020, Led By Data And Security Positions

Andrew Bartels April 14, 2021
The US Bureau of Labor Statistics (BLS) released its 2020 occupational employment survey (OES) on March 31. We use this data for our estimates and forecast of US business and government spending on tech staff, utilizing both the data on tech jobs by industry and on average annual salaries for different tech positions. But the […]
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Blog

Three Human-Centered Imperatives For Our Tech-Enabled Future

Christopher Gilchrist April 8, 2021
Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.
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Blog

Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H

Stephanie Slate March 26, 2021
Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.
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Blog

Marketing Leaders, Tell Your Buyers The TEI Investment Story: Part Two

Stephanie Slate March 15, 2021
The transparency a TEI study offers allows your sales teams to focus their time on quality leads, rather than on those that will never close.
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Blog

How To Monetize Open Finance: Monetize Value; Price The Use Case

Jacob Morgan March 10, 2021
Open finance is driven not by regulators but by technologies such as open APIs. This is steadily changing distribution patterns within the industry toward embedded finance — a world of connectivity, with financial services meeting the needs of customers in the moment, in cars, in virtual agents, in shopping apps, and in online marketplaces. If […]
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Blog

Marketing Leaders, Tell Your Buyers The TEI Investment Story

Stephanie Slate February 10, 2021
Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to get buyers over the finish line?
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Video

The Business Impact Of VDI

Mbenoye Diagne October 29, 2020

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Blog

Add A New Payment Option To Drive E-Commerce: A Business Case

Sean Owens September 24, 2020
Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.
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Blog

Communications And Collaboration Technology For Remote Workers

Jan Sythoff April 22, 2020
Forrester has completed several Total Economic Impact™ (TEI) studies focused on communication and collaboration technology. Higher productivity is a key, consistent, and measurable benefit. We found that there are several ways in which employee efficiency and effectiveness can be improved.
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Blog

ROI Business Cases Help Differentiate During Economic Uncertainty

Dean Davison March 23, 2020
Business cases can provide clarity and confidence in purchase decision making. Marketing and sales teams should use this fact to build a competitive advantage for their companies.
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Blog

Where To Start Your Business Case

Veronica Iles February 26, 2020
When approaching a business case, identifying the impacted areas can seem daunting. Luckily, with a little help, anyone can start estimating the impact that a new technology solution can have on revenue, cost savings, and other benefits. Technology solutions come in a variety of shapes and sizes; they are tailored to address needs across all types of industries, channels, and business segments. While no single technology solution can solve every problem, one business […]
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Blog

Measuring Business Value Is Within Your Reach

Sean Owens January 29, 2020
Measuring the business value of a specific investment — and thus measuring ROI — is often easier said than done. It can be confusing with so much information and so many different measurements. Should you look at cost savings, sales, employee productivity, operational efficiency? Which sales, which employees, which costs? Following Forrester's TEI framework can help you get started.
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