Business Value

Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.

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Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook November 21, 2022
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
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Venture For Advantage In Today’s Uncertain Economy

Christopher Gilchrist November 16, 2022
Find out how executives can use corporate venturing to limit the downside and maximum the upside of technology investments in an uncertain economic time.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

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Growth Requires New Recipes, Not New Ingredients

Christopher Gilchrist October 26, 2022
After delivering my keynote at Technology & Innovation North America, another Forresterite joked to me: “That was great — but next time, more taco.” What did he mean? Well, to introduce my topic, “Growth Requires New Recipes, Not New Ingredients,” I discussed Austin Monthly’s Taco Madness, an annual March Madness-style voting competition that seeks to […]
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Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Measuring The ROI Of Your Digital Investments

Dan Bieler September 15, 2022
Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.
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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Tina Moffett August 25, 2022
Read a few of our key takeaways on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.
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The Value Stream Management Landscape: The Top Five Use Cases

Christopher Condo August 8, 2022
Forrester’s Value Stream Management Landscape, Q3 2022 gathered data from 22 value stream management (VSM) vendors. Together, we estimate that these vendors account for over 95% of the VSM market. As part of our research, we asked vendors to identify their top five go-to-market use cases. We have divided these use cases into two categories: […]

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

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2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova August 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
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The Force Is With You — When Your Stakeholders Experience The Value They Expect

Phil Brunkard July 26, 2022
Goodbye features, hello value. Learn the benefits of taking a human-centered design approach within your IT organization.
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Does A TEI Have A Positive ROI For Companies? You Bet.

Stephanie Slate July 18, 2022
Our recent analysis underscored the benefits a Total Economic Impact Study can deliver to companies, particularly as economic uncertainty looms.
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How To Kick-Start Your Innovation For Creating An Environmentally Sustainable Enterprise

Bernhard Schaffrik July 11, 2022
Technologies such as cloud computing or energy consumption monitoring only marginally support sustainability efforts in traditional IT. How can R&D units and innovation leaders make the innovation process more environmentally friendly?
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Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value

Phil Brunkard June 24, 2022
There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]

Get Stakeholders Excited About CX

Turn CX into a standout priority. Learn how in this complimentary webinar.

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Get Stakeholders Excited About CX

Discover how to connect the dots of CX value to business goals and get stakeholders excited about its power and potential.
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B2B Companies Take Action — To A Point — In Response To The War In Ukraine

Ian Bruce June 2, 2022
A recent survey of B2B organizations shed light on what they have been willing to do in response to the war and what has driven those decisions.
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Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Carlos Casanova June 2, 2022
It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce. We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]
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New Tech TEI: Applying The TEI Methodology To Forecast Benefits Of New Technologies

Adi Sarosa May 17, 2022
Unlike the traditional TEI, the New Tech TEI methodology allows for a forward-looking ROI story that bridges the gap between historical data and business value impact. Rather than uncovering benefits already achieved, the New Tech TEI makes projections about the value that an organization will get from their technology investment.
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The Importance Of Aligning Product Portfolio Strategy With Business Strategy

Sam Somashekar April 20, 2022
Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy. That alignment is critical to ensuring product-led growth; without it, aspirations on market share or how the organization will win can be short-sighted and product teams may wonder what their role is in reaching business goals.

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

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Integrate Sustainability Into Your Value Proposition

Jan Sythoff April 12, 2022
Environmental considerations are increasingly important for organizations when deciding on IT and technology-related investments. Many IT and technology solutions can have a positive environmental impact, which bears underscoring to stakeholders — most notably, to customers.
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Five Tips For Justifying Your Business Case With The Help Of Total Economic Impact™ (For The Technology Decision-Maker)

Veronica Iles March 22, 2022
As companies consider new investments, they are — to at least some extent — already “digital” in many ways. Every new investment is more and more intertwined with a complex web of other technologies to deliver unique, personalized outcomes for every use case.
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Three Reasons To Focus Beyond The ROI (For The Technology Marketer)

Veronica Iles March 1, 2022
Marketers often want high ROIs, but this can potentially put your salespeople in a difficult position where the prospect does not trust them or the company overall due to incredulous claims. When a salesperson is backed into a corner by a prospect that is skeptical of an excessive return, it would be better to have shown that prospect a more conservative ROI from the beginning.
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