Business Value

Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.

Insights

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Tightening Budgets? Ensure That Your Business Case Stands Out

Stephanie Slate 3 days ago
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
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Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content

Lisa Gately March 17, 2023
Learn how smart B2B marketers are navigating the hype around generative AI and achieving quality content at scale.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

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TIER: How (Not) To Evolve Your Business Model — Kodak

Christopher Gilchrist February 15, 2023
The story of Kodak’s failure is about much more than one shortsighted technology decision — it is about Kodak’s continued obliviousness to the fact that value delivery could evolve and that its business model had to evolve accordingly.
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Success With Zero Trust Lives And Dies By Executive Support

Allie Mellen February 7, 2023
Forrester originated the Zero Trust Model over a decade ago and defines Zero Trust as: An information security model that denies access to applications and data by default. Threat prevention is achieved by only granting access to networks and workloads utilizing policy informed by continuous, contextual, risk-based verification across users and their associated devices. Zero Trust advocates […]
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TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

Christopher Gilchrist February 3, 2023
Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.
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The Keys To Effective Digital Product Management

Lisa Singer February 1, 2023
If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]
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Order Up: Starbucks Rewards Changes Signal A Renewed Focus On Profitable Loyalty

Mary Pilecki January 31, 2023
As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly 29 million active members, and over half of Starbucks sales are driven through the program. Starbucks Rewards members collect “stars” for every purchase they make, redeemable for free drinks, food, […]

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

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Take Your TEI Investment Farther With Derivative Assets

Tony Lam January 31, 2023
An e-book is a great way to illustrate and add a bit of color to your TEI content. The digital content focuses on visually representing your TEI results and highlighting your customer quotes in a beautiful and easy-to-browse website-embedded format.
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Channeling Main Character Energy: Your Guide To The TEI Composite Organization

Nahida Nisa January 31, 2023
Effective stories inspire the audience to imagine a different version of themselves that is within reach. In marketing and customer experience, we want that version to be faster, better, and more flexible than the current state. The right character will tell the role your solution played in the story of that reaching. Criteria that help identify the best customer rather than just the average customer help you set up prospects for success with knowledge and appropriate expectations for your product.
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Smart Tech Executives Will Position Their Company For The Coming Rebound

Christopher Gilchrist January 26, 2023
In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.
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Five Proven Ways That DEX Tools Can Save You Money In 2023

Andrew Hewitt January 25, 2023
Will Companies Cut Back On DEX In 2023? Not The Smart Ones. Customers often ask whether companies will invest less in digital employee experience (DEX) in 2023 given the economic pressure. A few assumptions drive the question: DEX is not as high of a priority as other areas, such as customer experience. Companies only invest […]
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Distributed Ledger Technology In Banking — Neither Major Upheaval Nor Dead Silence

Jost Hoppermann January 25, 2023
Blockchain has added value for banks when filling white spaces or replacing inadequate solutions. Fully operational systems are few and far between.

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

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TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Christopher Gilchrist January 24, 2023
To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.
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TIER: Technology Is An Engine For Growth, So Budget Accordingly

Christopher Gilchrist January 11, 2023
Don’t become the next Southwest. When cutting back this year, tech execs must consider how cuts could impact future outcomes.
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Slow And Steady: Steps To A Successful Total Economic Impact™ Study With Forrester

Jonny Cook November 21, 2022
Both in training and in producing a TEI study, keeping things moving is the most important part. Fortunately, Forrester helps you throughout the entirety of the TEI process.
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TIER: Venture For Advantage In Today’s Uncertain Economy

Christopher Gilchrist November 16, 2022
Find out how executives can use corporate venturing to limit the downside and maximum the upside of technology investments in an uncertain economic time.
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TIER: Growth Requires New Recipes, Not New Ingredients

Christopher Gilchrist October 26, 2022
After delivering my keynote at Technology & Innovation North America, another Forresterite joked to me: “That was great — but next time, more taco.” What did he mean? Well, to introduce my topic, “Growth Requires New Recipes, Not New Ingredients,” I discussed Austin Monthly’s Taco Madness, an annual March Madness-style voting competition that seeks to […]
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Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Measuring The ROI Of Your Digital Investments

Dan Bieler September 15, 2022
Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.
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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Tina Moffett August 25, 2022
Read a few of our key takeaways on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.
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