Business Value

Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.

Insights

Blog

The Mystery Of AIOps Expeditions: What’s In A Name?

Carlos Casanova January 13, 2022
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […]
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Déjà Vu: Don’t Let AIOps Be CMDB All Over Again!

Carlos Casanova January 5, 2022
There's a big risk in setting unrealistic expectations for AI for IT operations. Learn how to avoid it.
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How To Ensure That Your Organization’s TEI Gets The Most Mileage

Casey Sirotnak December 3, 2021
Make sure your TEI is meeting your organization where it’s currently at. The main objectives should be in-line with your organization’s strategy today, not tomorrow.
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All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
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Your Return-To-Office Strategy Depends Upon A Well-Defined Vaccination Policy

J.P. Gownder November 2, 2021
The future of work happens in a world of continuous change, with multiple shocks repeatedly challenging leaders to adapt. The pandemic is no exception: What leaders of US companies thought about COVID-19 in May 2021 was upended by a cluster of new, disruptive pandemic developments by midsummer. By September, US companies with 100-plus employees received news […]
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Supply Chains Evolve To Become Collaborative Supply Networks

George Lawrie October 28, 2021
Align Finance, Sales, And Marketing For Supply Chain Success Thanks to all of you who helped with the research for The Forrester Tech Tide™: Smart Supply Chain, Q4 2021, our latest report about the maturity and business value of supply chain applications. Our survey told us that integrated business planning (IBP) is eclipsing sales and […]
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Build Contingencies To Prepare For Inflation That May Not Be Transitory

Christopher Gilchrist October 13, 2021
For tech execs, it’s key to understand where inflation is occurring, its short- and long-run effects, and the practical steps that can be taken to manage it. Inflation can be classified in three ways: supply-side, demand-side, and built-in. Supply-side inflation pushes costs higher, weakening industry purchasing power; demand-side inflation pulls prices higher, weakening consumer purchasing […]
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Common Total Economic Impact™ (TEI) ROI Modeling Questions Answered

Corey McNair September 17, 2021
Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
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The Total Economic Impact™ Of DEI: Why Diversity, Equity, And Inclusion Matter

Stephanie Slate August 25, 2021
Essentially, as CX improves, more customers will comply with a department’s directives, engage with it proactively, speak well of it, trust it, and forgive its mistakes. And if the data is holistic and allows for true representation, it will allow government operations to cost less and run more smoothly.
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Why The CFO Is Key To Proving Marketing’s Business Value

Mike Proulx August 5, 2021

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Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Sam Sexton June 16, 2021
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
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Recipe For Success: Five Ways To Make The Most Of Your TEI Project Experience

Veronica Iles May 24, 2021
Are you about to kick off a Total Economic Impact project with Forrester? See these five ways to ensure your TEI project experience is a success.
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APEX Overcasts Dell Technologies World 2021

Naveen Chhabra May 11, 2021
Since its inception, Dell Technologies has had many achievements, of which it should be proud. Dell revolutionized the PC market, made its way into the enterprise data center business, and created the largest tech company of its time. However, the shifting technology industry is forcing Dell to adapt faster than ever, more than ever, and […]
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For Channel Partners, If It Makes Dollars, It Makes Sense: Using TEI To Build The Business Case For Your Channel Program

David Park April 26, 2021
A Forrester channel TEI study highlights the economic metrics and the business advantages to choosing to work with that partner. These studies can explain and break down the economics and the outcomes of a partnership investment in real-dollar terms partners understand — not just gold, silver, and bronze.
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Forecasting In Uncertainty: Despite The Pandemic, US Tech Jobs Grew In 2020, Led By Data And Security Positions

Andrew Bartels April 14, 2021
The US Bureau of Labor Statistics (BLS) released its 2020 occupational employment survey (OES) on March 31. We use this data for our estimates and forecast of US business and government spending on tech staff, utilizing both the data on tech jobs by industry and on average annual salaries for different tech positions. But the […]
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Three Human-Centered Imperatives For Our Tech-Enabled Future

Christopher Gilchrist April 8, 2021
Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.
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Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H

Stephanie Slate March 26, 2021
Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.
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Marketing Leaders, Tell Your Buyers The TEI Investment Story: Part Two

Stephanie Slate March 15, 2021
The transparency a TEI study offers allows your sales teams to focus their time on quality leads, rather than on those that will never close.
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How To Monetize Open Finance: Monetize Value; Price The Use Case

Jacob Morgan March 10, 2021
Open finance is driven not by regulators but by technologies such as open APIs. This is steadily changing distribution patterns within the industry toward embedded finance — a world of connectivity, with financial services meeting the needs of customers in the moment, in cars, in virtual agents, in shopping apps, and in online marketplaces. If […]
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Marketing Leaders, Tell Your Buyers The TEI Investment Story

Stephanie Slate February 10, 2021
Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to get buyers over the finish line?
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