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It’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey
With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to close the gaps in their customers’ digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs). These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy. Help marketers chase the leads sellers never get to (or the ones you never get […]
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Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility
This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. That’s not an indictment; it’s a sign the company has a clear strategy for its creativity offerings and is sticking to it. Adobe Creative Cloud has posted impressive results during the pandemic, […]
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Europe Predictions 2021: Disruption And Opportunity For Technology Leaders
Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […]
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Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data & Insights Forum, October 13–15
They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […]
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Move From Insight To Impact: Data Strategy & Insights 2020
The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays […]
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A Flash-Point Week For Facial Recognition
Our analysts address the five most pressing questions in the facial recognition debate.
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Huawei Global Analyst Summit 2020: Looking Beyond The Challenges
Huawei started the 17th Huawei Global Analyst Summit on May 18, 2020 in Shenzhen, China. Huawei’s rotating chairman, Guo Ping, spoke on the theme of “Huawei: A Year and Beyond” to both look back on a very challenging year for the company and look ahead with a focus on accelerating growth. The US Entity List […]
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No Deploy, No Joy: Leverage ModelOps To Operationalize AI And Machine Learning
AI is hard. You know it, and we wouldn’t be writing about it if it wasn’t a mission-critical challenge facing businesses today. Unlike the software development lifecycle, where good code is built to last for some time, AI models are subject to the dynamism and vicissitudes of the world they’re designed to represent. AI models […]
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Starting Research On Ambient Technologies And Experiences
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
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The 37 Major Machine-Learning Tools For 2020
Enterprises need more artificial intelligence and machine-learning (ML) solutions to drive value, transform their businesses, and outperform the competition. But firms find it challenging to navigate the lifecycle of developing, deploying, and maintaining their ML models and AI solutions. A key problem? They don’t have the right PAML (predictive analytics and machine learning) solutions that […]
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Computer Vision Supports Retailers’ Automation Efforts
Looking for ways computer vision can automate retail and improve CX? Analysts Guannan Lu and Charlie Dai provide four examples.
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Can AI Predict Global Pandemics Like The Coronavirus?
AI is supposed to be the most powerful pattern detection and prediction technology in the world. It therefore begs the question: Can we use AI to predict future global pandemics far enough in advance to tamp them down or prevent them altogether?
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The Insights Beat: Stay On Course With Smart Data And Analytics Choices
As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […]
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Unveiling The IT Stack To Support The Artificial Intelligence Of Things At CES 2020
Flying taxis, concept cars, curved screens, and folding PCs are lighting up Las Vegas nights. This is a place where the world’s best tech gets unveiled. As intelligence will transform most verticals, including transportation, smart home, healthcare, and public services, emerging technologies such as 5G, the internet of things (IoT), and edge computing are forming […]
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Computer Vision Joins The Fight Against Coronavirus
In China, local tech companies have worked to slow the spread of the illness, demonstrating the potency and real-world value of emerging technologies.
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How To Fight Bias In Machine-Learning-Based Experiences
AI is not a black box and AI developers must learn to accept and deal with bias. Analyst Andrew Hogan gets some insights on AI and ethics from Carol Smith of Carnegie Mellon's Software Engineering Institute.
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AI Solution Development Requires Trusted Cooperation For The Long Haul
Many AI practitioners and those exploring AI solutions expect to reap the benefits of AI technologies simply by adopting licensed API services in the cloud. However, in many cases, an out-of-the-box solution is not enough to solve ongoing business challenges. A three-month pilot implementation is usually only enough to demonstrate the value of the concept […]
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A Roundup Of Key Machine-Learning Announcements From AWS re:Invent
For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.
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The Forrester Wave™: Robotic Process Automation Services, Q4 2019 Is Here!
The hype around robotic process automation (RPA) continues unabated, as does the hypergrowth. I am happy to announce the availability of the first-ever Forrester Wave™ evaluation of RPA services. Forrester clients can read the report here. The RPA market has shown some interesting trends of late: As Craig Le Clair and I established earlier this […]