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Learn the two crucial factors that will determine the pace and scale of open finance's opportunity.

If you're unsure about the potential impact of search on your e-commerce site, remember that even back in 2018, Amazon had surpassed Google in being the first place that US online adults began a product search.

Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

Mental health has been in the spotlight during these Olympic Games, yet the concerns cut across professions. Sales leaders need to prioritize sellers' wellness, starting with these three areas.

Financial services firms that embrace sustainable business models have an opportunity to win over values-based customers.

Healthcare data is low-hanging fruit for hackers. Learn how adopting a Zero Trust strategy can help keep your data safe.

How buyers approach purchase decisions has changed, which has important implications for marketers. Explore a few of the findings from our recent research, and go even deeper at Forrester's B2B Summit APAC.

Learn about the origin, architecture, and applications of extended detection and response (XDR) from analyst Allie Mellen.

The sales profession has changed — but old stereotypes remain. Sales leaders need to help counter the misperceptions to bring in talent.

Can on-premise digital experience platforms be migrated to the cloud? Learn the five key takeaways from the latest Forrester Wave.

Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey. ACI and FeedbackNow are committed to enabling this so CX leaders can improve the passenger experience.

Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.

Learn about Forrester's martech reference model to help marketers and their technology cohorts define their unique martech reference architecture.

Attackers continue to abuse trust in unique and creative ways. Have you talked with your partners about security yet? Get three tips on how to do that effectively.

Transportation management systems used to focus on streamlining operations and reducing costs. But today, cloud-based systems use advanced technologies to focus more on customer and employee experience. Learn how.

Once you have Kubernetes in production, how does that impact your disaster recovery and business continuity planning?

Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results.

The future of work for application development and delivery professionals will look very different. Learn how to prepare for it today.